2017

Trending Sources

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current  estimated size of $14 billion to $19.3 billion over the next five years. The takeaway for PRs?

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4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side. It all starts with choosing the right influencers to partner with. Are they participating in conversations? Topics.

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Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Fake news hurts PR by lessening trust in all media.

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Harness the Power of Influencers and Advocates

More Trending

How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company? Take a look. Click here to learn more.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m. What is most gratifying about a career in communications?

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Usually, it is effective and leads to greater things for the company, person or nonprofit involved. “No” is sometimes good.

Millennial Communication Professionals in the Workplace

IPR

Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes. By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama. Study conducted by the Institute for Public Relations and the Plank Center for Leadership. The Survey. The Participants. were male, and 1.9% 83.3%.

Top 15 Free PR Ideas to Grow Your Online Business

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Just set the timer and go about your business.

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What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. The most noticeable change to LinkedIn’s desktop is its sleek new appearance. Search.

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. The Trust Gap Widens . This year it is at 15 points, a three-point increase from last year. The System is Broken.

How to Identify the Influencers You Need to Engage

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

By Seedepth. PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. Will 2017 be the year that impactful PR measurement goes mainstream? We hope so! Erin D.

What does it take to get employees to keep coming back to your communication app?

Holtz Communication + Technology

A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting. There’s a problem with this premise, however. If the app itself isn’t engaging, employees won’t make a habit of opening it. That’s how you win.

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community. Prioritize Your Influencers.

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out! How are you going about changing this dated mindset within your organization? Looking To Hire A Crisis Management Keynote Speaker?

How Leading Companies Tie Employee Advocacy to Business Outcomes

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City. Ivy Lee. Edward Bernays. Arthur Page. Do these names sound familiar? But what about Inez Kaiser, Ofield Dukes, and Barbara Harris? Have you heard of them?

True engagement is slowly dying on the internet

Communications Conversations

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? But, what about everyone else? 326,000 followers.

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Top Ten Public Relations Research Insights of 2016

IPR

For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics. The Board comprises senior-level executives and leading academics who chose these 10 studies based on their methodological rigor and relevance to the profession. Follow her on Twitter @sarabkochhar. .

Why Your PR Firm Wants To Fire You

ImPRessions - Crenshaw Communications

There’s nothing like the thrill of starting a public relations partnership with a new client. All parties are on best behavior, getting to know one another and establishing the rhythm of a working relationship. But, then like a sinking ship, signs start appearing that make you ask if the “marriage” is on the rocks. Many times the desire to dissolve comes from the client side.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

3 Steps to Engaging Influencers on Social

Cision

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Converse. Pitch.

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Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content

The Best and Worst of Super Bowl 2017 Marketing Strategy

The Influential Marketing Blog

This was an unexpected year for the Super Bowl … one where the game almost rivaled the ads for my interest. As you might expect – I spent the evening thinking not only about who had the cutest or more entertaining ad, but who had the best marketing strategy and perhaps more entertainingly, who had the worst. Worst Overall Marketing Strategy – T-Mobile. Best Use of Celebrity – Bai Bai.

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. ” . And that’s great! It also includes analytics to help users attribute the impact of their communications and earned media.

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST. What was it like on the Budweiser brewery floor the day after the Super Bowl? Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue? Corporate activism is on the rise. Media from The New York Times and the Drum to the Harvard Business Review and Bloomberg.com are reporting on the phenomenon. REGISTER

An Implosion of Trust

6 A.M.

2017 Edelman Trust Barometer Business and Populism Implosion of Trust Richard Edelman Trust

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Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

Brand managers looking to reach consumers online—especially elusive younger crowds—are turning to apps such as Instagram. Instagram stories  have grown to 150 million users (from 100 million) in the last few months, and engagement numbers are high. Soon, brand managers will be able to reach those users with  full-screen ads. Now, more than 150 million Instagrammers use it daily.

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

PR Expanded

A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve basically worked in two time zones since the time I got here, so you can imagine how much sleep I’ve been getting. And being connected is the first step to becoming a Social PR Superhero.

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A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY

Shift Communications

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. When pressed on the “why” behind this ask, these same clients and prospects often point to the goal of broader brand awareness.  Right Audience.