2017

Trending Sources

Build Your PR Content Strategy with This Targeted Toolbox

Spin Sucks

The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. Gini Dietrich has 13 tools and tips to help you get started and have a plan by the time you finish reading this article.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

Like nearly any other marketing or strategic discipline, public relations has changed in recent years.

Trends 128

4 Ways to Identify the Right Influencers

Cision

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? Get those same influencers on your side.

Sports 106

The Future of Twitter

The Proactive Report

The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Seven Reasons PR Matters More Than Ever

IPR

Never before have I felt that the profession of public relations is under siege as it is now.

Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust?

How To Gain The Benefit Of The Doubt In A Crisis

Melissa Agnes

When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt?

3 PR Moves to Make in 2017

Beyond PR

You don’t have to look far to see the added benefits of Public Relations. PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Seven Ways to Repurpose Your PR Content

Spin Sucks

Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process.

Video 108

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions.

How Fake News Affects PR

The Proactive Report

Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

What does it take to get employees to keep coming back to your communication app?

Holtz Communication + Technology

A lot of employee advocacy programs rely on apps that deliver content for employees to share. It’s a reasonable premise: These apps make it easy for employee ambassadors to find and share content they think their online communities will find interesting. There’s a problem with this premise, however.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

By Seedepth. PR measurement has long been an outcast in marketing dashboards.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR.

The Top Five Reasons Leaders Don’t Communicate

IPR

At some point in your career, you may have bemoaned to colleagues, “How do I get my leaders out to talk to employees? We’re going through lots of change, they need to be visible and I can’t get them out of their offices.”

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold.

Should You Issue a Press Release In a Crisis?

Melissa Agnes

Many organizations are still struggling with this old mindset of “we need to issue a press release in a crisis” And yet, issuing a press release can actually hinder your crisis management success. Tune in to this week’s #crisisready video to find out!

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016?

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

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4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low.

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

NOTE; WEBINAR REGISTRATION DETAILS AT THE END OF THIS POST. What was it like on the Budweiser brewery floor the day after the Super Bowl? Did Audi workers eye one with suspicion, wondering where they stood on the equal pay issue? Corporate activism is on the rise.

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

By Seedepth. There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. On Thursday, February 9, at 6 p.m. the first-ever Black PR History Month will kick-off at Baruch College, 55 Lexington Avenue, in New York City.

Five Principles for Employee Communications

IPR

During twenty years in the communications profession the most principled folks I’ve met are those in employee communications. So why write about principles for them?

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

Make no mistake about it: Edelman’s Trust Barometer is a fantastic resource each year. I love it. It’s usually full of great content many people use in blogs, e-newsletters, and client recommendations throughout the year. But, don’t forget, it is a sales tool.

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly.