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Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager.

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Subscribe Here >> 2017 Culture & Consumer Behavior Trends. Passive Loyalty –  The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. Example* – Cell phone companies making the cost of switching carriers near zero for consumers.). Events.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Public Relations Social media B2B B2B Social Media B2C Consumer Social Media Jason Sprenger PR

Yelp Consumer Alerts Filters False Reviews

Spin Sucks

Yelp has just announced its Consumer Alerts initiative, an effort to stem the rising tide of fake online reviews. Yelp has posted its new Consumer Alert warning, edged in bright red, over each of these business profiles. We weren’t fooled, but wanted you to know because buying reviews not only hurts consumers, but honest businesses who play by the rules. Ninety long days.

4 Ways to Win Over Skeptical Consumers

Cision

little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. PTE consumers have high standards.

What is Corporate Storytelling and How Do I Use it?

Spin Sucks

Communication Storytelling brand storytelling classic storytelling consistent brand storytelling content marketing corporate storytelling establish consumer connection through storytelling establishing an emotional relationship with consumers promote products through storytelling use drama to tell a corporate story use emotion to connect with consumersMatt Press has more.

brandshare – consumers’ new expectation of brands

6 A.M.

Marketing has been built on the duality of rational and emotional needs, but Edelman’s second brandshare™ report , released today, proves there is now an additional consumer need for brands to satisfy: societal. According 10 percent greater likelihood consumers will defend a brand from reputational attack. 12 percent rise in consumer propensity to recommend a brand.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. Facebook’s “See First” feature is putting the control into the hands of your consumers. Facebook is at it again.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. and 12 a.m. to 7 p.m.

Barilla sponsored ‘study’ fools consumers

PR Daily

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask. study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. There’s a catch. Image via

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Generally, consumer clients are looking to reach consumers.

Wendy’s dishes snark, endears consumers

PR Daily

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned. Its retort came swiftly: @NHride Sorry to hear you think that! But you're wrong, we've only ever used fresh beef since we were founded in 1969. Wendy's (@Wendys) January 2, 2017. Wendy's (@Wendys) January 2, 2017. KqvOax7JAH.

7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. 1: Segment your audience. In the tax software example, the consumers are men and women age 25+ who purchase software to prepare their personal taxes, small business owners who do their own returns and the bookkeepers and accountants who prepare tax returns. 2: Determine what problems your product solves.

Brand managers speak emoji to reach device-driven consumers

PR Daily

Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states. Instead of typing "Meet at Starbucks at noon?" in a text or email, consumers will have the option of using this image: Is this Starbucks’ way of calling consumers lazy? Branded emoji efforts. clink!*

Chipotle hones loyalty to bring consumers back

PR Daily

Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product. Chipotle’s brand managers are trying everything to get people to rekindle their bygone obsessions with the fast-casual burrito pioneer. coli breakouts. Image via

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. They’re not accounting for micro-moments that happen on numerous screens in a consumer’s path to purchase. Mobile marketing comes into play most when consumers take action.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. That’s good news for marketers who feel that interacting with consumers is their top priority. Image via

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers. Research audience consumer insights field workOf course not! Take a Field Trip.

Is Your Consumer Experience Is Full Of Jitneys?

The Influential Marketing Blog

Too many consumer experiences are built with jitneys as well. Starbucks makes consumers order a Tall, Venti or Grande instead of Small, Medium or Large. Unfortunately, the world is far more filled with brands trying to be a little too clever with how they describe their experiences, and frustrated consumers are just struggling to keep up. What You should too.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. Contently survey of more than 500 consumers found that most see native advertising pieces as editorial articles. So, more consumers are reading sponsored content, but many remain distrustful of it.

3 ways brand managers can interact with consumers online

PR Daily

Customer service is a crucial element of social media efforts. It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. Rather, it’s about channeling the voice of your organization—and it’s a free ticket to engage directly with your customers. Here are three tips: 1. Become your organization’s voice. Go out of your way to interact.

Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

More and more consumers now expect brands to combine the physical and digital experiences. There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer? If you haven't tried it yet for your business, James Pointon has four ideas to get you started. The post Four Phygital Marketing Ideas to Grow Your Business appeared first on Spin Sucks.

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3 Lessons Brands Can Learn From Facebook Manipulating Consumers

Strategic Public Relations

Are the outraged consumers justified in their ire? Facebook    research has  found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage  over the study''s ethics. Should Facebook have done things differently? Brand Social Media

How to connect your content to an evolving consumer

PR Daily

Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape. Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come. RELATED: Free guide: 10 ways to improve your writing today. Download now.

Consumers request almond milk; Starbucks execs oblige

PR Daily

Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states. Starbucks currently serves soy milk and coconut milk as nondairy options.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Connect with KFC's founder. Who knows? Apply for a travel enthusiast's 'dream job' with Virgin Atlantic. dream job.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs. It’s not enough for consumers to love your offering. Probably not. Creating the Need.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. As ad-blocking software becomes more prevalent, and as consumers’ attention spans become shorter, marketers will have to fight to produce content that captures eyeballs. Marketing Land’s. personally think it is a mistake.”. Image via

How to optimize your content based on consumer behavior

PR Daily

Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients. After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it. From there, you start the execution. Find out what our team can do for you.]. So, how do you do that?

Consumers defend Old Navy’s tweet amid racist comments

PR Daily

For brand managers, the sound of silence might be the most effective noise of all. Old Navy has recently made headlines for a tweet it sent out on April 29: Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN nGQ9Pji1pN pic.twitter.com/vq4mIczm6A. — Old Navy Official (@OldNavy) April 29, 2016. GoOldNavy #LoveWins. Love has no color. OldNavy.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Crenshaw Communications PR Fish Bowl consumer tech PR PREndurance = Rewards. 

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Public Relations Social media B2B B2B Social Media B2C Consumer Social Media Jason Sprenger PR

Consumers attack Dolce & Gabbana over 'slave sandal'

PR Daily

Dolce & Gabbana has changed the name of one of its products after the fashion world lashed out in offense. The fashion house named a pair of $2,400 footwear the “slave sandal,” and it didn’t take long for folks on Twitter to call the brand “insensitive”—among other things. Those responsible for naming the sandal were accused of “glorifying slavery”: Dolce & Gabbana. https://t.co/YM0VjQlJ1q

Friday Wrap #172: Peeple won’t end well, the rise of “plogging,” Boomers consume more content

Holtz Communication + Technology

Consumers are just as likely to read an earnings release as they are a tweet. Given consumer access to pretty much everything you release, this kind of convergence makes tremendous sense. Baby Boomers consume more content —Baby Boomers spend almost 10% more time online consuming content than younger generations, according to results of a survey from Fractl and BuzzStream.

Account Supervisor, Consumer Promo Expertise - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Content Marketing for an Executive-Level Audience

Spin Sucks

Bistritz drive the decision-making process Get the attention of C-level executives how C-level executives consume information Nicholas AC Read revamp your messaging for C-suite audience ROI Selling to the C-SuiteContent marketing works in nearly every situation, but you have to know your audience. Here, Bob Murphy explores why executives needs something different. I've been.

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction? Consumers] can deal with a rubbish 30-second ad, but it’s a bit harder to digest a rubbish 2-hour live stream. Engagement. How did it reach so many people?

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

Many consumers have responded negatively, but it should be noted that not everyone was distraught by the change the Halloween burger brings: Yo @BurgerKing your Halloween Whopper turned my poop SUUUUPER green! Most people will look at Burger King’s Halloween Whopper and its black bun and inherently know it’s a bad idea. Don’t believe me? There’s a hashtag: # GreenPoop. Wrong. https://t.co/7dBr4CYqkV.

Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She's also the co-creator of street style blog, Streetscoutme. Courtesy of: The Shelf.

A New Brand: Seven Things to Consider Now

Spin Sucks

Branding Marketing brand brand architecture brand association brand contamination brand strategy branding consumer market Ford how to approach different target markets Lexus luxury car market market segment market share marketing brand marketing strategy to a specific segment target market Toyota unilever User ExperienceWant a successful brand? Patrick Cole has more.

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