Trending Sources

3 Benefits of Integrating Your Enterprise Social Strategy

Cision

So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Here are three positive results you’ll see when everyone in your organization joins forces to build a successful enterprise social strategy: 1.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To drive leads and earn new customers, an enterprise business needs a content-driven vision of where it wants to go, what technology it will use to leverage, manage and publish content and how HR can help realize the vision internally. “I look at it like a game of Go.

Measuring Results at the Enterprise Level

Spin Sucks

So he challenged me to the following question: What are the top five ENTERPRISE class measuring platforms for social engagement–the ones big enough for Ford, Microsoft, ESPN, Time, CNN, etc.? That’s right! It’s that time again. Facebook question of the week time (clap, clap, clap)! In the case, does size matter? The problem with this one company? And it will be beautiful.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. On hand to help us understand Enterprise Design and how to nail it was a great panel, moderated by Jessica Lin of Work-Bench: Kuan Luo – Design Lead, Cockroach Labs. Enterprise Design Resources. The Panel. Demos.

3 Keys to Building a Strong Enterprise-Level Social Strategy

Cision

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. She discussed the current state of enterprise-level social media, the convergence of media and how to organize your team to guarantee success.

Nine PR Gifts for the Communicator in Your Life

Spin Sucks

If you give it as a gift, also check out Harmon Enterprises , where there are TONS of tutorials—both free and paid. 12 Days of Christmas Communication Amazon audible cision entrepreneurs organization evernote notebooks evernote premium gopro harmon enterprises iris Ken Jacobs lynda macbook air MarketingProfs randy hall spin sucks pro stationery Vistage zignal labsBy Gini Dietrich.

The New CCO

6 A.M.

#newCCO Arthur Page Society New COO Richard Edelman The New CCO: Transforming Enterprises in a Changing World

Break Out Of Your Silo & Build Your Enterprise SEO Maturity

PR Communications

What's been fascinating to me when reading these reports is that there is little or no mention of enterprise SEO. Stakeholders for Enterprise SEO. Eric Enge was recently interviewed on Search Engine Land about an upcoming presentation on Enterprise SEO, and in the the interview Eric talks about having to educate internal stakeholders on critical issues related to technical SEO.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources.

Love That Dirty Water: Forbes Under 30 Summit Moves to Boston

inkhouse

Boston Public Relations Careers Enterprise Tech Entrepreneurship Industry Events and Conferences Boston Forbes innovation PRWhat a time to be a Bostonian. No longer is the city viewed solely as home of some of the country’s greatest hospitals and universities, it’s now finally being recognized internationally for its thriving tech and startup scene.

Pros and Cons of a Blogging Committee

Spin Sucks

Christina Huerta works for Keymark Enterprises , a company that creates 3D modeling software for engineers. Blog Social Media blog approval blogging committee christina huerta facebook question of the week FBQOTW keymark enterprisesIt’s Facebook question of the week time (clap, clap, clap!). It’s. Freaking. There is no such thing in a service business.

Crew of the USS Enterprise as PR and Marketing Pros

Flack Me

That isn’t the reality for most of us, but for Star Trek’s USS Enterprise and it’s crew, that was a reality. Category: Flack Me Summary: What if the first time you met your new colleagues, it was to join them on a five-year journey into space? At least that’s how it seemed to the television

Enterprise Applications Strategist - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Running a Service Business

6 A.M.

Centers for Disease Control and Prevention on managing a service enterprise. He pointed to Goldman Sachs and McKinsey & Company as his North Stars for service enterprise, with deep culture and strong values. Richard Edelman  is president and CEO. 6 am blog Business Management Richard Edelman service enterprise Yale School of Management spoke to our recruits.

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value. In fact, major enterprises manage petabytes of big data every day.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Take an Original Angle. Go Long.

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journalThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. Often,more.

Brand Story We Love: David Peck

ReimaginePR

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange. He’s also working to raise the capacity of organizations such as Make Poverty History. Follow him on twitter.

Brand 91

Cloud: Top 100 Influencers and Brands for 2016

Onalytica

The investment shift from enterprises to cloud service providers is a key enabler for next generation applications enabling these new best practices and business models… it also is the most fundamental change to the IT function since its inception in the 50ies of last century.” 29. @HP_Enterprise. HP Enterprise. billion by 2019. WHAT ARE THE EXPERTS SAYING? Company.

Does Account Based Marketing Live Up to the Hype?

Spin Sucks

For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM). Matt Benati looks at what ABM is and how you can add it to your marketing strategy. The post Does Account Based Marketing Live Up to the Hype? Comments Wow!

Using Storytelling for Startup Success: Why Your Business Past Should Be Part of Your Future

PR 20/20

He has consulted small and medium-sized enterprises for over twenty years. The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago. He has contributed articles to Visual.ly, Entrepreneur and TechCrunch, and often contributes to National Debt Relief. Brand

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Those days are over.”

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. It’s how news is made today. This starts with a common sense approach.

Report 111

Big Data 2016: Top 100 Influencers and Brands

Onalytica

49. @HP_Enterprise. HP Enterprise. The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to $41.5 billion through to 2018. Big Data has already become an essential part of our everyday lives. The How much should a company charge to maximise revenues?

The next big communication thing is plain text

Holtz Communication + Technology

The audio applications are cool—I grew up with Captain Kirk and the Enterprise crew talking to the Enterprise computer—but what excites me right now are the plain-text bots. The next big organizational communication frontier could be plain text, with an occasional emoji thrown in. have grown increasingly convinced that bots will become vitally important.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT. Brad Svrluga said PVP invests $250-700K and likes SaaS, enterprise mobile, and vertical industry solutions, including fintech. Their checks are in the $750K range.

Who’s Talking About Your Brand?

Cision

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. How much of that content references your brand or industry?

FIR #1: Does social media marketing need a reboot?

Holtz Communication + Technology

Mark Zuckerberg believes Virtual Reality could one day connect everyone in the world in a fully immersive, 3D environment, while Satya Nadella said the Augmented Reality product Microsoft is working on — HoloLens — will first have an impact in the enterprise where once you use it, you can never go back. Was this a PR move or is there substance behind the policy? Does print still matter?

ICYMI: 4 Takeaways From RSA Conference 2016

inkhouse

Enterprise Tech Industry Events and Conferences San Francisco Public Relations TechnologyLanyard-laden and ready to talk encryption, the cyber security community took San Francisco by storm last week at RSA Conference 2016. Here are four things we took away from our time at RSA: 1.    Security (as we know it) needs to change. The industry needs to share information much more freely.

5 Essentials of an Effective Content Marketing Strategy

Polaris

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Content marketing is all the rage nowadays. From grocery stores  and tax attorneys to financial planners and plumbers , everyone seems to be doing it. Yet, truth be told, content marketing is nothing new. Well, maybe not the hills.

5 Best Practices For Social Lead Generation

Cision

He also used data to pinpoint the optimized number of attempts for enterprise, mid-sized and small businesses (they found that you call enterprise clients more often, small businesses less), and programmed contact schedules into their CRM program. Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many businesses.

Media 94

Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

With Steven Nanula appointed CEO of Paula Deen Ventures and multi millions (reported to be between $75 and $100 million) in backing from Najafi Media, this new team has high hopes for making this new enterprise “successful and valuable” “I couldn’t imagine a better partner than Jahm Najafi, with his track record of success. Jahm and Steve are both so well respected as leaders.

Marketing Automation: Fact or Fiction

Spin Sucks

For large companies with customized enterprise systems , marketing automation can take a year or more to implement. By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Ninety-two percent of smaller businesses state they plan to make room in their marketing budget for it.

#CreativePR: Tools That Give You An Edge

Marketwired

TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Iris PR Software.

Tools 58

The customer has spoken: Every employee must be socially engaged

Holtz Communication + Technology

In the enterprise, though, a growing and substantial body of research finds that productivity improves when employees communicate using collaborative tools instead of less efficient means—for both internal and external communications. Changing (or reinforcing) the culture is also unique to each enterprise. Employees in your organization will use collaborative media on the job.

FIR Podcast #30: The Employee Experience

Holtz Communication + Technology

Barbara was also selected as a winner of the Enterprising Women of the Year Awards, an annual tribute to North America’s top women entrepreneurs. This is cross-posted from the FIR Podcast Network. Our topics included…. For the first time, Edelman has issued a report that dissects data from the Trust Barometer to find out how much employees trust their employers. The results weren’t pretty.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Take an Original Angle. Go Long.

How to Get Press for Your Startup

Flack's Revenge

Top Reporters Share Tips at Enterprise Tech Meetup. This meetup was interesting for several reasons. Most startups would be thrilled to get coverage in any of these publications – yet this can be a tall order. So it was nice to hear about the journalists’ preferences first hand. These are NYC-based reporters, who are closer to home than Silicon Valley-based press. Do they work?

Kevin Akeroyd Talks Cision’s Role in the Rise of the Communication Cloud

Cision

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change? Why did you decide to make the change to CEO? Akeroyd: “Brands know, ‘I’ve got to get to the influencers if I want to get to my customers.’

Data 59

Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In

PR News

Large, public companies, midsize firms and tiny operations, to some degree, all find communication between parts of the enterprise to be a challenge. “No man is an island entire of itself…”John Donne wrote in 1624. Ah, but get that man, or woman, to work and he or she can be positively insular. In addition, as you… Continued. The post Integration of Corporate Functions Remains Elusive—and That’s Where PR Comes In appeared first on PR News Blog. Internal Communication