Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
Of course, so many people got to talking about the latest viral social media meme featuring Alex Laboeuf, a Target employee from Frisco, Texas, with a perfect jawline and a dreamy side swept mop, you may have heard about #AlexFromTarget even if you don’t keep up with what teenaged girls are talking about. . Claiming Credit for Viral Social Media? By Eleanor Pierce. Can you imagine?!
How to Make Your Content Go Viral
FEBRUARY 7, 2012
We have an internal joke when a client or prospect asks us to help them create something viral. Have two guys kick one another in the privates and it’s sure to go viral!” ” The fact of the matter is, you can’t MAKE anything go viral. The problem, of course, is “making” something go viral isn’t possible. We say, “Sure!
Deconstructing the Most Compelling and Interesting Viral Stories
OCTOBER 13, 2016
Why do some stories go viral and some don’t? To be successful in content marketing—and to truly have a viral story, video, or element—you must study the masters. The post Deconstructing the Most Compelling and Interesting Viral Stories appeared first on Spin Sucks. They tend to be a combination of audience profiling, emotions, utilization, interest, relevance, and value.
The Dangers of Virality Above Journalistic Integrity
APRIL 11, 2016
With more news being shared than reported, the danger of a misreported story reaching official viral status is real. The post The Dangers of Virality Above Journalistic Integrity appeared first on Spin Sucks. Scott Merritt analyzes the controversy behind the removal of swastikas from the Tappan Zee High School production of Mel Brooks’ now-classic musical comedy ‘The Producers.'.
6 Research-Based Insights About Viral Content
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Viral Content Is Received More Favorably.
Memes: Tips to Help Them Go Viral
MAY 11, 2015
Grumpy Cat , Bad Luck Brian , and Success Kid are all viral memes that have been remixed over and over again. Memes may seem like frivolous Internet fun, but they can be powerful viral marketing tools. Memes are Timely Another common trait for memes that go viral is the fact that it plays on public consciousness. Take The Walking Dead as an example. Polarity also plays a part.
Huffington Goes Viral with Data Science – You can Too
AUGUST 9, 2016
Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. The post Huffington Goes Viral with Data Science – You can Too appeared first on. Cross posted on Hack the Feed. Data across the Content Life Cycle.
Buzzfeed study challenges viral content myths
MAY 2, 2016
PR pros are often told to abide by certain “rules” if they want to see their organization’s content go viral. Although 75 percent of the study’s viral articles had 600 words or fewer, if a piece of content had wide appeal, offered an interesting narrative or discussed popular culture, word length didn’t dampen people’s desire to share it. Influential images and viral content.
Tap emotional hot buttons to make your content go viral
SEPTEMBER 23, 2015
New research on viral emotions by marketing agency Fractl has found that positive emotions play a huge role in making an audience care about—and share—content. “We discovered that the top positive emotions evoked by viral images are amusement, interest, surprise, happiness, delight, pleasure, joy, hope and affection,” says Kerry Jones, inbound marketing manager at Fractl. Reversal.
10 proven ways to make content go viral
SEPTEMBER 20, 2015
If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”. RELATED: Become your own news outlet to boost brand reputation. ].
The science behind huge viral campaigns
APRIL 9, 2015
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It''s not just cat videos or ice bucket challenges that go viral, says Watts. Partly. Partly.
21 ways to boost your content's viral potential
AUGUST 9, 2015
Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below. That's easier said than done, of course, but there are some techniques that can boost your content’s chances of attracting more eyes.
Friday Wrap #144: Twitter’s live streaming video play, the death of viral content, branded emoticons
Holtz Communication + Technology
MARCH 13, 2015
Has the whole viral thing run its course? —The economics of getting content to go viral are getting complicated, with Google, Yahoo, and Facebook among those tweaking their algorithms to push down “junky” traffic in search results and news feeds. These are stories that may have been lost in the flood of headline news stories. ” Read more. Read more. Read more.
Facebook will hide undesirable viral content
DECEMBER 7, 2015
For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds. It sounds convoluted—how can a story go viral if most people don’t want to see it? Image via
3 lessons from viral content at Ford
MARCH 28, 2016
Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. She then took each of them for a high-speed spin in a Mustang as they clung to their seat and a hidden camera recorded their reactions.
Tap into infographics’ viral power in 2017
JANUARY 24, 2017
Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%. Cool Infographics” author Randy Krum offers these fast tips to help you add visuals and infographics to your content mix: 1) Visualize your data. Visual information is 650% more likely to be remembered than text alone.
3 PR and marketing alternatives to ‘going viral’
APRIL 26, 2016
I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. barely had time to breathe a sigh of relief and think, “Maybe clients will want to diversify their media goals now” before affordable digital cameras made enabled the masses to create videos with the sole purpose of going viral. Image via
Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more
Holtz Communication + Technology
SEPTEMBER 26, 2014
Ello goes viral —Ello (at Ello.co ) is the latest in a long line of upstart social networks seeking to provide an ad-free, unmoderated alternative to Facebook. collect these on my link blog , which you’re welcome to follow. Read more. Another user-driven Facebook News Feed tweak is on the way —Two news events were occurring simultaneously. Read more. Read more. Read more. Trends.
Avoid the viral video trap: 3 ways to expand your audience
DECEMBER 7, 2016
All execs want their videos to go viral. She says it’s better to build an organic following for video content over time than to pursue one-off virality. However, no one knows what really makes a clip infectious—and the few that do spread like contagions are usually “one-hit wonders.”. Here are three easy ways to build a loyal, sustainable audience for your videos: 1. Be human.
Did you create the next big viral hit?
NOVEMBER 28, 2016
Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video
MAY 23, 2016
It seems that money can buy happiness. “It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure. million views. Payne’s video also racked up more than 3 million shares and 2.4 GeekWire.
5 lessons in virality from 'Saturday Night Live'
FEBRUARY 16, 2015
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon. Sometimes, the virality happens with how a brand responds to a shocking situation, such as a Twitter hacking. 4. Amazing.
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Viral Marketing. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one. Games.
‘RIPTwitter’ goes viral after users learn of timeline redesign
FEBRUARY 8, 2016
Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style algorithm. RIPTwitter #Twitteraunatural. Twitter if you.
Successful Crisis Management Reaches the Heart Before the Mind
MARCH 28, 2016
For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. Crisis Management Crisis Preparedness crisis communication emotion viral crisisThe escalation of Fearbola.
Microsoft's viral age-guessing tool comes with fine print
MAY 4, 2015
If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature. We don’t keep the photo.”. RELATED: Master the art of visual communications. Image via
McDonald’s apologizes for ad campaign that resembles viral stunt
AUGUST 21, 2015
Last month, a series of very silly “engagement” photos of a smiling man frolicking in a park with a burrito went viral. They even appeared on. Buzzfeed. A few weeks later, McDonald’s released a very similar-looking series of photos to promote its new $2.50 double cheeseburger combo. The photos are staged slightly differently, and the burrito has been replaced with a burger and fries.
What Coke Can Teach McDonald’s About Love
The Influential Marketing Blog
FEBRUARY 17, 2015
Advertising Audience: Youth/Teens Brand Humanity Creativity Retail & eCommerce Viral Marketing Word of Mouth Marketing I should have loved McDonald’s ambitious Super Bowl ad promoting the idea that customers could pay with “lovin’” instead of cash. Any marketer should. It’s bold, innovative, and takes a stand. That’s on brand. Could it have worked?
McKinney Police Department, NAACP president respond to viral video
JUNE 8, 2015
Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action. YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. The video now has more than 4.1 million views. pic.twitter.com/MQ2n7O142U.
ESPN cuts Curt Schilling after insensitive post goes viral
APRIL 22, 2016
ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst. The final straw was a controversial Facebook post, which has since been deleted. Now you need laws telling us differently? Pathetic.". RELATED: Keep your cool in a crisis with these 13 tips. Image via
Debate rages online about viral images of dead Syrian child
SEPTEMBER 3, 2015
Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. It’s a battle between respect for sensibilities and the need to raise awareness of a crisis. The Independent. The photos were also shown on several broadcast news shows. Hard to be online anymore.
How the #CharlieChallenge became a viral phenomenon
JUNE 8, 2015
million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge has become a viral sensation. Hashtracking.com has been tracking how the hashtag went viral on Twitter and on Instagram, spawning Charlie Charlie Challenge accounts like this. What makes the #CharlieCharlieChallenge hashtag so ripe for virality? 1. With more than 2.8
What Compels People to Share Your Content?
FEBRUARY 26, 2013
Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon. It’s complicated.
Facebook’s 'Riff' app comes pre-packaged with viral recipe
APRIL 2, 2015
Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube. Riff takes the concept of video sharing and allows your friends to add to it. They’ll get the opportunity then to add their 20-second video to the Riff. Sound confusing? Image via
Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet
APRIL 6, 2016
In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.? Junior’s recent tweet sparked an especially profound national conversation about sandwich choices and put the spotlight on one popular brand of mayonnaise.
Legal Rules for Creating Flash Mobs and Performances
APRIL 24, 2012
Were he alive today, Freud undoubtedly would add a third: Viros (the drive to create viral videos). No matter the ROI of viral video is notoriously unpredictable and ephemeral, even if the video is a hit. Do you have any cautionary tales about the legal pitfalls of viral video gone bad? Today’s guest post is written by Jay Pinkert. Think “glitter bombs.”.
Going viral: 6 mistakes content marketers make
MAY 19, 2016
Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. If the reaction of your readers ranges from “that’s nice” to “somewhat interesting” you aren’t viral. People who create viral content know you can’t always be safe. Why is that?
Viral Math for Loop Designers
FEBRUARY 5, 2017
Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! Out of the 1,100 people in the 2 nd cycle, 10% will share it once generating on average 11 new views per share and — boom! — you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Viral coefficient: 0,46.
3 viral video tips for PR pros: Lessons from AARP and Coca-Cola
JULY 22, 2015
Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek ? Online video represents an incredible opportunity to reach new audiences. What’s more, you don’t have to be a Hollywood insider—or have a Hollywood budget—to capture eyes and imaginations. Use a tripod to eliminate distracting motion.
Dark Social Enlightens Marketing Vanity Metrics
Sword and the Script
DECEMBER 9, 2014
Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. We can see the retweets, the likes, the shares, and it’s easy to get caught up in these vanity metrics while missing those that really make a difference to the business. Every other social channel on the web?