5 Ways to Get Reporters to Respond to Pitches
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.
Know Thy Enemy: How to Work with Tough Reporters
OCTOBER 25, 2012
Dealing with difficult reporters is a necessary evil if you’re a PR pro. During my career I’ve developed an approach to dealing with reporters who are inherently difficult. state department can lose the war of words with an ornery reporter , then so will you.
3 Visual Tips to Give that Boring Annual Report Some Pop
JANUARY 19, 2017
Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.
PR Reporting for People Who Care About Data
JANUARY 25, 2017
The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations
How to Strengthen Measurement and Reporting
APRIL 28, 2016
Uncategorized Josh Lieberthal measurement metrics Reporting
Improving Your PR Reporting in 2016
DECEMBER 22, 2015
Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide.
Periscope and Meerkat : The New ‘Twitter’ for Reporters
MARCH 26, 2015
I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”
Annual reports should report what matters
MAY 29, 2015
Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.
Media Relations is Not about the Pitch—it’s about WHO You Pitch
SEPTEMBER 13, 2016
You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. Michelle Garrett explains what you should do instead. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks.
How to think like a reporter
MARCH 7, 2017
"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch.
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report
PR Pro Charged with Barricading Reporter in Room
JUNE 6, 2012
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. He locked the reporter in a room.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource.
Internet Of One: Trend Report From Adobe Summit 2015
APRIL 29, 2015
Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions.
9 Ways to Prepare for the Unprepared Reporter
OCTOBER 21, 2014
Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking about today.”. Reporters asks spontaneous stream of questions.
Four Tips for Landing Brand-Building Local News Coverage
NOVEMBER 14, 2016
You need to be flexible, understand how reporters work and have the right story. Meredith Yates shares some tips to help break through the noise and get your story noticed by a TV reporter. Landing local news coverage for your brand takes time and perseverance.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
According to Dictionary.com , censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., Have you ever heard of censorship?
When Everyone is a Reporter, Everyone in your Organization is a Spokesperson
MARCH 12, 2014
The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.
The Hobson & Holtz Report - Podcast #802: April 6, 2015
Holtz Communication + Technology
APRIL 6, 2015
Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; Subscribe to the Hobson and Holtz Report RSS feed.
Pressure Test: Answering Reporters’ Questions When a Crisis Hits
OCTOBER 19, 2016
When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.
4 surefire ways to anger a reporter
DECEMBER 17, 2014
I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that.
4 Sources to Find the Right Reporters to Pitch
APRIL 20, 2016
When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.
The Rise of “Gotcha!” Reporting and Fall of Journalism
JULY 27, 2015
There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.
The Non-Official HARO Query (Help a Reporter Out) Blooper Reel
FEBRUARY 21, 2017
The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Communication Media Relations blooper reel earned media HARO haro query help a reporter out laura petrolino
Report: Journalists want better digital newsrooms
APRIL 26, 2016
Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years.
9 Media Relations Tips for 2016
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.
The Resolution Blog
OCTOBER 12, 2015
You know they don't need to live like this. Do your PR mates a favour & share this
3 Ways Journalists Use Twitter as a Reporting Tool
FEBRUARY 24, 2016
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3
Can PR pros and reporters be friendly?
JUNE 8, 2015
There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority.
Report: The best (and worst) brand reputations
MAY 13, 2015
According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”.
Report: Marketers struggling to gauge social media ROI
APRIL 5, 2016
Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution.
5 ways to win over reporters
JUNE 14, 2016
But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.
Must PR pros have established relationships to pitch reporters?
JULY 28, 2015
I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor.
Report: 95% of content doesn’t garner engagement
SEPTEMBER 28, 2016
A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In
The Hobson & Holtz Report - Podcast #800: March 23, 2015
Holtz Communication + Technology
MARCH 23, 2015
Get FIR: Download the MP3 file (37.8Mb, 93:58) Subscribe to the Hobson and Holtz Report RSS feed Get the show at iTunes Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1.
Report: PR pros should focus on ‘influencer’ marketing, VR
JANUARY 11, 2017
In Edelman Digital’s 2017 trend report, the agency breaks these online powerhouses into two categories: mass “influencers,” which have several million followers, and “micro-influencers,” with 1,000 to100,000 followers. You can review Edelman’s full report here.
3 Ways to Target the Right Reporters & Influencers
SEPTEMBER 19, 2015
Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience?
Report: The future of PR is content marketing
MARCH 4, 2015
The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl.