3 Visual Tips to Give that Boring Annual Report Some Pop
JANUARY 19, 2017
Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. But what is the real purpose of an annual report and who are you drafting it for? So, how can you make this year’s annual report engage and inform more?
5 Ways to Get Reporters to Respond to Pitches
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Get on reporters’ radar. Watch the free webinar on demand! 1. Bulk up your news.
Know Thy Enemy: How to Work with Tough Reporters
OCTOBER 25, 2012
Dealing with difficult reporters is a necessary evil if you’re a PR pro. During my career I’ve developed an approach to dealing with reporters who are inherently difficult. state department can lose the war of words with an ornery reporter , then so will you. Here, then, is my secret recipe for dealing with tough reporters. Reporters enjoy being taken seriously.
PR Reporting for People Who Care About Data
JANUARY 25, 2017
The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relationsBut it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].
Free Report! What’s the State of the Media?
FEBRUARY 16, 2016
So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Here are three major findings from the report: Want more findings on the state of the media? Read the free report today! 1. Multimedia grows in importance.
Improving Your PR Reporting in 2016
DECEMBER 22, 2015
Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide. Relying on ad value and impressions while providing clippings of key articles is no longer good enough.
Periscope and Meerkat : The New ‘Twitter’ for Reporters
MARCH 26, 2015
Back to the AJR article for a second – because it provides a great illustration for how news organizations have evolved their approach to new platforms and consumption patterns across their audiences – the author posed the question of whether Twitter was a fad, or if it could actually end up being useful for news distribution, reporting or source-building. This is a BIG deal.
Media Relations is Not about the Pitch—it’s about WHO You Pitch
SEPTEMBER 13, 2016
You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. Michelle Garrett explains what you should do instead. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks. Comments Thank you so much, Dawn! Yes, re: relationships–and once they. by Michelle Garrett Excellent approach Michelle.
Annual reports should report what matters
MAY 29, 2015
Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Attention and reputation boost from annual report. That’s why I was interested to see Dell’s approach to its annual report.
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold ReportBelow, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest. Do you have any advice for PR professionals pitching you?
PR Pro Charged with Barricading Reporter in Room
JUNE 6, 2012
I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. He locked the reporter in a room. Mike Elk, a reporter for In These Times , was attending a public meeting in Washington, D.C. publicly traded company.
The Non-Official HARO Query (Help a Reporter Out) Blooper Reel
FEBRUARY 21, 2017
The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Communication Media Relations blooper reel earned media HARO haro query help a reporter out laura petrolinoFrom depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. When the.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Of course if you create a Twitter account a couple of days before and start pitching multiple reporters with a spammy tweet or DM, you can count on it being brushed off as spam. Find your reporters, follow them, then build up a rapport.
Four Tips for Landing Brand-Building Local News Coverage
NOVEMBER 14, 2016
You need to be flexible, understand how reporters work and have the right story. Meredith Yates shares some tips to help break through the noise and get your story noticed by a TV reporter. Landing local news coverage for your brand takes time and perseverance. The post Four Tips for Landing Brand-Building Local News Coverage appeared first on Spin Sucks.
Internet Of One: Trend Report From Adobe Summit 2015
APRIL 29, 2015
Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions. In the audience, there are according to Adobe’s database more CTOs than CMOs, which I think is saying something of how we’re evolving as an industry. Part of that just happens to be marketing.” We all know this.
9 Ways to Prepare for the Unprepared Reporter
OCTOBER 21, 2014
Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking about today.”. Reporters asks spontaneous stream of questions. THIS… after multiple conversations, emails and background materials exchanged between the reporter and the PR person.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
According to Dictionary.com , censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., Have you ever heard of censorship? for the purpose of suppressing parts deemed objectionable on moral, political, military or othergrounds.” ” And now the “etc.” The Back Story.
When Everyone is a Reporter, Everyone in your Organization is a Spokesperson
MARCH 12, 2014
The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. One of the characteristics of social convergence is the omnipresence of mobile devices equipped with video cameras. It’s how news is made today.
The Hobson & Holtz Report - Podcast #802: April 6, 2015
Holtz Communication + Technology
APRIL 6, 2015
Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; Subscribe to the Hobson and Holtz Report RSS feed. Get FIR: Download the MP3 file (35.2Mb, 87:21). Get the show at iTunes. FIR #802 bookmarks on Delicious. You can tweet us: @FIRpodcast.
Pressure Test: Answering Reporters’ Questions When a Crisis Hits
OCTOBER 19, 2016
When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis. Kindly mention it to the reporter and what the correction may be. Stay calm and put your game face on.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
4 Sources to Find the Right Reporters to Pitch
APRIL 20, 2016
When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Here are a few places to start your search. 1. Social Media.
4 surefire ways to anger a reporter
DECEMBER 17, 2014
know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that. Let''s say you''re a reporter and I tell you I have a story idea for you that will be perfect for your audience.
The Rise of “Gotcha!” Reporting and Fall of Journalism
JULY 27, 2015
There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only form of storytelling. Reporting and Fall of Journalism appeared first on LTPR.
Report: Journalists want better digital newsrooms
APRIL 26, 2016
Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years. It's a much tougher job now, and content marketers need to make a reporter's job easier if they're going to expect consistent, accurate coverage.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
9 Media Relations Tips for 2016
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals).
3 Ways Journalists Use Twitter as a Reporting Tool
FEBRUARY 24, 2016
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! 2. The State of the Media 2016 Report found that 64.3 Naturally, #RIPTwitter immediately started trending. But is Twitter really dying? Build Relationships.
Report: PR pros should focus on ‘influencer’ marketing, VR
JANUARY 11, 2017
In Edelman Digital’s 2017 trend report, the agency breaks these online powerhouses into two categories: mass “influencers,” which have several million followers, and “micro-influencers,” with 1,000 to100,000 followers. You can review Edelman’s full report here. With each New Year comes new trends for PR and marketing to conquer. The year of “influencer” marketing. Adweek. Image via
Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.
The Resolution Blog
OCTOBER 12, 2015
You know they don't need to live like this. Do your PR mates a favour & share this
Can PR pros and reporters be friendly?
JUNE 8, 2015
There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? On a recent Twitter chat when this topic came up, the overwhelming majority of participants seemed to believe that reporters don’t care for PR pros or see value in what they offer. Make the reporter a priority.
Report: The best (and worst) brand reputations
MAY 13, 2015
According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Bank of America. 9. Comcast. 7. Monsanto. 3.
Report: 95% of content doesn’t garner engagement
SEPTEMBER 28, 2016
recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In other words, 19 out of 20 content pieces get little to no engagement,” the report states.
5 ways to win over reporters
JUNE 14, 2016
But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented. Then, when you pitch specific reporters, you can refer to a couple of their best-known or recent articles as your favorites. There is no short cut.
Report: Marketers struggling to gauge social media ROI
APRIL 5, 2016
Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution. On average, CMOs reported spending nearly 8.5 This share was only 5.6 percent in 2009.
Must PR pros have established relationships to pitch reporters?
JULY 28, 2015
I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. On the other hand, must PR pros have a relationship with a reporter to get their attention? In that way, it stands to reason that getting to know reporters can work in your favor.
The Hobson & Holtz Report - Podcast #800: March 23, 2015
Holtz Communication + Technology
MARCH 23, 2015
Get FIR: Download the MP3 file (37.8Mb, 93:58) Subscribe to the Hobson and Holtz Report RSS feed Get the show at iTunes Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1. For Immediate Release: The Hobson and Holtz Report for March 23, 2015: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
3 Ways to Target the Right Reporters & Influencers
SEPTEMBER 19, 2015
Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience? But how do you find the influencer who will help you the most? Media and influencer lists.
Report: The future of PR is content marketing
MARCH 4, 2015
The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl. The fall of traditional PR and the rise of content marketing. Canada and Europe driving the most traffic.
10 PR behaviors that scare off reporters
OCTOBER 19, 2015
Here are 10 behaviors that can put a nail in the coffin of a PR pro/reporter relationship: 1. That’s a too aggressive; the reporter probably hasn’t had time to weed through the pitches they received last week to read your original email. Reporters will have trouble seeing past typos, misspelled words, grammatical errors and run-on sentences to get to your point. Calling.