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The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions, or due to horror stories they have heard.

A PR Pro’s Guide for reddit

6 A.M.

Reddit Richard Edelman Victoria Taylor

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Reddit Marketing: Six Tips for AMA Success

Spin Sucks

By Jessica Malnik Successful Reddit marketing is a mystery to many communications pros. In my previous post, I talked about seven ways marketers can leverage Reddit. In this post, I’m going to do a deeper dive into one of those way—the Reddit AMA—or “Ask me Anything.” Many brands, celebrities and politicians, including President Obama, have hosted AMAs on Reddit.

How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. The /r/IAmA subreddit is one of the most influential parts of Reddit, hosting guests that have included A-list celebs, SR-71 pilots and even former president Barack Obama. Do you have an account? Proof.

7 ways marketers can use Reddit

PR Daily

There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Another great use for Reddit is to cure writer’s block (or blogger’s block) once and for all. Use Reddit for keyword research.

Anonymous Social Media: Why You Shouldn’t Participate

Spin Sucks

Of course, you can already do this on Reddit. Communication Content anonymous social media facebook rooms pinterest reddit secret whisper yikyak By Gini Dietrich. It’s been a few years now, but I remember an example of a woman who tweeted how much she hated her job and her boss. Her boss saw the tweet and tweeted back, “You’re fired.” Anonymous Social Media.

Ocean Marketing Fired and Crisis Managed

Spin Sucks

The issue was told over and over again on Reddit , giving N-Control a PR crisis they never could have expected…all from hiring the wrong firm. And the first thing Chiullan did is take them to Reddit, to address the irate customers who, to this point, have pretty much been ignored. Going to Reddit became a top priority. But this is the new world. It’s inevitable.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

Blog Social Media Blogging blogging tips diigo Google jeff bullas LinkedIn reddit SEOI’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. Enjoy! It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas.

Reddit Looks to Redfine the Front Page of the Internet with New News Site, Upvoted

inkhouse

There’s a joke that goes around and around on Reddit: It’s the idea that everything that you see on your Facebook feed has already made the rounds on Reddit 24 hours before. Because of this, Reddit has lived up to its tagline as the “front page of the internet.” This month, Reddit is capitalizing on that ability with the launch of a news site, called “ Upvoted.”.

Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot. Everyone attacked on reddit is just another person like you and me.

Reddit announces new policies in wake of user revolt

PR Daily

Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response? New CEO Steve Huffman is seeking to up the transparency for the site, which has historically kept users in the dark on upgrades and features. AlienBlue bug fixes.

Like It or Not: Facebook is Our Main Source of News

inkhouse

With 70 percent of its users turning to Reddit as a news source, this is the social media platform with the highest percentage of users that go to it to get news. Compared with Pew’s 2013 report, news consumption is up significantly among Reddit, Facebook and Twitter. This just in: More people are using social media as a news source than ever before. adults. population.

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The Three Things Edition 1

Spin Sucks

Bearded Sihk Woman Teaches Reddit a Lesson in Tolerance. Someone took a photo of a bearded woman standing in line at the airport and posted it to his Reddit page, where hundreds of people ridiculed her. Social Media The Three Things cloud back-ups howie goldbarb michael schechter reddit sihk woman three things worst-case scenarioMichael on Technology. Howie on Privacy.

What went wrong with Nissan's Reddit 'ask me anything'

PR Daily

We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular. If Reddit has taught me anything over the last three years, it’s that this is a community that takes its rules (written and unwritten) very seriously. My name is. Ask me anything.”.

Reddit CEO: 'We screwed up'

PR Daily

Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. Taylor was a popular and highly visible figure at Reddit, having coordinated several of the high-profile r/IAmA (Ask Me Anything) sessions on the site, which featured celebrities and even President Barack Obama.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur). Guest post by Jenelle Conner. The image went viral.

5 New Social Media Tools That You Should Know About

Cision

Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week. The lack of commenting is an attempt to differentiate the content from Reddit, where the tenor of commentary is a bit harsher than the average site.

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Social Bookmarking and PR: Making Friends and Influencing People

Spin Sucks

Like Twitter and Facebook , social bookmarking sites such as Digg , StumbleUpon , and Reddit have one significant advantage over search engines: Robots aren’t very good at assessing relevance or content. Social Media carlo pandian Digg reddit social bookmarking stumbleuponToday’s guest post is written by Carlo Pandian. Out of the Internet Stone Age. Can you? Create a Following.

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How health care pros and patients use Reddit

PR Daily

Around 80 percent of folks on Reddit are 18- to 35-year-olds, an often difficult market for health care communicators to reach. You can find this population on Reddit, the 11-year-old network that prides itself on “front page news” that’s “upvoted” and “downvoted” by its community. So, how are patients and providers using Reddit? The health care presence. Image via

Four Ways to Survive Reddit

inkhouse

Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “ hug of death ”). As a consumption tool for what’s hot and trending, there’s nearly no other platform that comes close to Reddit. Unfortunately, with Reddit, there is no editor who can give you a simple yes or no on your pitch.

Four Ways to Survive Reddit

inkhouse

Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “ hug of death ”). As a consumption tool for what’s hot and trending, there’s nearly no other platform that comes close to Reddit. Unfortunately, with Reddit, there is no editor who can give you a simple yes or no on your pitch.

Friday Wrap #178: Ice Bucket Challenge redux, sponsored Reddit posts, social network dissatisfaction

Holtz Communication + Technology

Marketers can sponsor Redditors’ posts —Marketers will be able to spot user posts on Reddit and promote them (as long as the user is okay with that) under a new advertising offering. Users who go along will get a lifetime of Reddit Gold, an incentive that gives users a reputation boost and special privileges. Read more. Read more. Read more. Read more. Remember Trillian?

What We Can Learn From How the New York Times is Using Reddit to Increase Engagement

inkhouse

In fact, they are using Reddit to try to “bring the audience into the newsroom,” to see which stories are creating conversations. Robinson describes Reddit as “a rich source of connecting our editors to our audiences.” It’s deployed a bot to scan Reddit and send an email alert to journalists and editors every time a NYT story is mentioned on the site by a user. As James G.

How to Brand Like Bernie Sanders

Cision

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, YouTube, Instagram, Facebook and Tumblr conversations around the Republican debate vastly outpaced those of the Democratic debate. Methodology.

What’s on our PR Wish List this Holiday?

inkhouse

We’ve covered a lot of what happened in this space this year on the blog, including lessons from Reddit , Tumblr , Storify , Instagram , Ello and data behind the stories on Medium. Public Relations Thought Leadership editorial calendars Ello Holidays Media relations medium Reddit Social Media Tumblr And let’s face it: we are in an industry that is constantly changing.

Reddit Looks to Redfine the Front Page of the Internet with New News Site, Upvoted

inkhouse

There’s a joke that goes around and around on Reddit: It’s the idea that everything that you see on your Facebook feed has already made the rounds on Reddit 24 hours before. Because of this, Reddit has lived up to its tagline as the “front page of the internet.” This month, Reddit is capitalizing on that ability with the launch of a news site, called “ Upvoted.”.

Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Agile is a hot topic right now in PR. Many are talking about it but few are putting the new fast-moving work-flow into practice. What mix of skillsets are behind your success?

Remember Digg? It’s up to something new

inkhouse

Digg now features an editorially-driven front page, more images, and top, popular and upcoming stories (separating it from competitors like Reddit). Now joining Facebook, Twitter and Reddit as places where users can talk to one another, Digg is also looking to become a site for conversations. Digg started in 2004 as a website for users to discover, share and recommend web content.

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Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

It’s important not to ignore StumbleUpon, Reddit, Pinterest, Digg, and some of the others. by JohnBentz ginidietrich Speak to amyvernon about Reddit, too. By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” Social Share Buttons.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action. That one link resulted in 10,000 new visitors in a single day to said post. Besides it’s not positive. Chel Wolverton.

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Riding high on the internet’s love, Bone took part in an “Ask Me Anything” session on Reddit: Hey @reddit , come step into the #BoneZone AMA https://t.co/HGF37WSJzq Then came his Reddit AMA, which went off without a hitch…. until Gizmodo began looking into his Reddit history and began the character assassination. Fortune. reported : The tweets and memes rolled in.

8 New Twitter Features for 2016

Cision

It’s probably more akin to Quora’s Writing Sessions than Reddit AMAs (because the questions are curated by the recipient), but this may be a useful feature for some communication and marketing professionals to demonstrate expertise on the platform. In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner. You’re bored of reading the same old content and want some new authors. You want to learn.

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McDonald’s holiday cups become fodder for internet snark

PR Daily

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups. Starbucks seems to suffer an annual bout of backlash when it releases its holiday design, and now McDonald’s is suffering the internet’s clever wrath. Sam Sykes (@SamSykesSwears) December 11, 2016. Image via

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client? With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Four Content Distribution Strategies

Spin Sucks

To boost your article’s exposure: Share it on social media platforms and Reddit at different times for a few weeks. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild. Once you finally click publish, you sit back, let out a deep sigh, and wait for people to start commenting on its brilliance without a thought to content distribution. .

PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

Consider an August report that Hillary Clinton’s super PAC planned to spend $1 million to correct misinformation on Facebook, Reddit, Twitter, and Instagram—more than three times spent to turn out Latino voters. Allergan’s Botox will soon be available for dog and cat cosmetic treatments! GE discourages Muslim children from pursuing STEM education! I made them up.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Let me tell you about one such story. Once he finished it, Caine waited patiently for his first customer. creative agency.

How Social Media is Affecting the News

The Proactive Report

Reddit is used by only 3% of the U.S. Post your news to Facebook, YouTube, Twitter and Reddit. A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news. 3,000 of these positions are at 30 big digital-only news outlets. Facebook is the clear winner here. Pew Research.

The Hobson & Holtz Report - Podcast #802: April 6, 2015

Holtz Communication + Technology

Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; Get FIR: Download the MP3 file (35.2Mb, 87:21). Subscribe to the Hobson and Holtz Report RSS feed. Get the show at iTunes. Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1.