Let’s kill the front group
Holtz Communication + Technology
DECEMBER 28, 2015
At the top of the list: funding front groups. Front groups go all the way back to Edward Bernays, the revered father of modern public relations. Bernays created a group under the banner of “Medical Review of Reviews,” which he edited, called the Medical Review of Reviews Sociological Fund. Simple: The front group tactic has just become a given.
How Focus Groups Can Help Your PR Plans
MARCH 24, 2016
Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. The biggest difference between surveys and focus groups is that the former gives you data; the latter gives you information. [By Jason Mollica].
BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR
JANUARY 20, 2017
Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. native of Virginia Beach, current resident of Manassas, and a graduate of Old Dominion University, Terry joined the Borenstein Group after a successful track record at Leapfrog Solutions, a respected marketing communications agency.
Coghlan Consulting Group Run By Morons
NOVEMBER 22, 2011
You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. Communication Ethics coghlan consulting group fake news sites moron PR firm news hawksOh this is good! You’re going to love this one. nice little PR train wreck on the Tuesday of your short week. Take Mike Adams.
5 LinkedIn groups for PR pros
APRIL 27, 2016
Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. When it comes to PR, Linked offers many options for those looking to join a group. Currently, there are more than 395,000 members; it’s one of the largest groups for PR pros that you can join. Image via
Report: Journalists are the largest, most active verified group on Twitter
MAY 27, 2015
A new report on verified Twitter accounts shows that journalists are the most prevalent and the most active. The report comes from Triggertrap CEO Haje Jan Kamps, and was published on Medium this week. It shows that 25 percent of Twitter’s verified users are journalists. The second highest percentage of verified users at 18 percent is sports teams and athletes. CNNBRK with 26.9 million followers.
IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center
FEBRUARY 6, 2017
Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Page Society and co-director of the Syracuse University Newhouse School/W2O Group Center for Social Commerce. Gainesville, Fla. Grates is a renowned leader in change management communications, employee engagement and corporate strategy execution.
VP, Group Account Director - New York, NY
FEBRUARY 25, 2015
Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time Salary Range: Commensurate with Experience
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. The post Top 10 Digital Branding & Marketing Trends for 2017 appeared first on Borenstein Group. Borenstein Group News Industry News Infographics Press Release B2B Marketing borenstein group Digital Branding Digital Marketing it marketing.
Talking Points Podcast: A Conversation with United Health Group’s Bryan Vincent
OCTOBER 1, 2015
In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football. Talking Points Podcast bryan vincent bryan vincent UHG bryan vincent united health group talking points podcast
Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search
OCTOBER 9, 2015
LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. Changes to groups—along with a standalone iOS app—launch Oct. The biggest change is that all groups will now be private, member-only discussions. LinkedIn users will have to join a particular group in order to see and take part in its conversations.
Is Your Practice Group the Best Fit for You?
AUGUST 18, 2015
Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Ultimately, it’s up to you to determine if your group is the right fit for your interests, strengths and overall career development.
VP, Group Account Director - New York, NY
JANUARY 16, 2015
Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Communication Influencer Relations altimeter group brian solis global research study Influence 2.0 Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds. To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. Here is what they found. working with influencers
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
Social Media business network digital media conversations Do political posts help election year facebook influence LinkedIn meaningful business connections political posts political spectrum practical business advice social media channels social media networking social media networks the Minimal Group Paradigm Twitter
Financial industry group sets social media rules
MARCH 18, 2015
One way of managing this risk is the use of software that enables advertisers to target particular groups very precisely,” the FCA suggests. Financial services companies have new guidelines to follow in social media. The Financial Conduct Authority (FCA) has released its guidance on financial promotions in social media after “detailed engagement and consultation with the industry.”.
How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn. Who Are LinkedIn’s Power Users?
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
The 2016 Personal Grateful Challenge
NOVEMBER 23, 2016
Communication Trends arment dietrich team chicago cubs cycling jennifer devitt joe biden judy dunn mastermind group septic infection Spin Sucks community world seriesFor the fourth year in a row, we challenge our community to set a timer for 10 minutes and write down everything you're grateful for—with a goal of 99. The post The 2016 Personal Grateful Challenge appeared first on Spin Sucks.
The Spin Sucks Inquisition: Gerry Corbett
JUNE 24, 2016
FollowFriday follow Social Media PR job coach PRSA CEO PRSA Chair Red Phlag Group rocket scientistOn this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks.
[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future
FEBRUARY 12, 2015
A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Nicole Rodrigues is the CEO and founder of NRPR Group. Guest Post Instagram Public Relations Social media fiverr nicole rodrigues nrpr group rapportive snapchat Social networks tools unlock to share When each of the above occupied its designated plate space with very little to zero overlap.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
How to Stay on Top of Online Marketing While Traveling
JULY 13, 2016
Marketing Virtual Office Work Life effective communication is vital effective online marketer Fried.com online communication tool online group call tool online marketing online tools remote office remote workforce skype slack tools for effective communication travel for work Trello vpn services work from home work remotely workload management tools zoom
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.
How to Be Paid to Write a Strategic PR Proposal
JUNE 15, 2016
Agencies Communication Macy's marshall fields mastermind group new business development online courses PESO model strategic planThe new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas. The post How to Be Paid to Write a Strategic PR Proposal appeared first on Spin Sucks.
Guest Post: The PR Generalist vs. The Industry Specialist
AUGUST 26, 2014
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Many local chapters have working groups for new and young professionals. Suzanne Mannion, Executive Vice President & Co-Founder, Newsmaker Group. Guest Post Mentoring PR 2.0 PR Job Search Newsmaker Group PR PR Generalist PR Specialist public relations Suzanne Mannion Prefer to mix things up?
The Benefits, Challenges, and Solutions of a Virtual Office
JULY 6, 2016
Business Growth entrepreneur american community survey BYOD corina manea dropbox facebook groups Google Drive pete salmon prsay slack telecommuting zoomA virtual office certainly has lots of benefits, but it also is presented with many challenges. Gini Dietrich describes a few and presents some solutions.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online.
Group Account Director - Chicago, IL
MARCH 26, 2015
Company: The Onion Location: Chicago, Illinois Industry: Advertising - Sales Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
You can also find her working on—and upgrading— The Focus Group blog. FollowFriday follow Social Media leaders eat last pr up-and-comer samantha mccain the focus group By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz. She is a Spin Sucks PR up-and-comer and, through that and the Book of Face, we’ve become friends. love that. Woe is me.
Build Client Trust through Authenticity
NOVEMBER 9, 2016
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more. The post Build Client Trust through Authenticity appeared first on Spin Sucks.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, Jimmy Fallon is an expert at making people feel like they belong to a larger group. Customer Engagement Social Media event production events Hashtags LinkedIn Groups SxSWBy Steve Randazzo. Post-event Engagement Tool.
Convergence is the Name of the Game for PR Pros of Tomorrow
AUGUST 2, 2012
The Altimeter Group just released ” The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media ,” which talks about how all three not only integrate, but how the affect the role of the PR professional. Earlier this year, PRSA undertook the big task of redefining public relations. Social media has turned the industry on its head. TV – 13 years.
Why it pays to stay connected to your college alumni group
JANUARY 8, 2015
After the night was over, I got to thinking: This is why I invest so much time in our alumni group. Opportunities abound through your college connections–yet we often forget about this group as a primary professional network. alumni–I don’t know as many people as I would like. So, a year later, that decision has paid off. I’ve met a TON of Winona St. We drank.
The Spin Sucks Inquisition: Nicole Rodrigues
JUNE 17, 2016
FollowFriday follow Social Media nfl cheerleader nrpr group prfect pitch raidersOn the Spin Sucks Inquisition this week sits Nicole Rodrigues, PR agency owner, PRfect Pitch host, former NFL cheerleader, and all-around smart human. Gini Dietrich hosts her as they discuss business ownership, employee morale, and great clients.
Publicis Group disciplines exec for saying gender diversity issue is ‘all over’
AUGUST 1, 2016
Kevin Roberts, chairman of Saatchi & Saatchi and a head coach at its parent company, Publicis Groupe, is under fire for saying that the gender diversity debate is “all over.”. It is for the gravity of these statements that Kevin Roberts has been asked to take a leave of absence from Publicis Groupe effective immediately. We exist!) never want to work for you. uRiUysLXCy.
VP, Group Account Director - Greensboro, NC
SEPTEMBER 30, 2014
Company: Pace Communications Location: Greensboro, North Carolina Industry: Advertising - Account Management Career Level: Executive (SVP, EVP, VP) Minimum Education: Bachelor''s Job Status: Full Time
Professional Development: Fill Your Modern PR Gaps in 2017
JANUARY 4, 2017
entrepreneur Professional Development 30-day communications challenge accountability mastermind group membership site modern pr online courses slack community spin sucks pro subscriber-only content the modern blogging masterclassIt's a new year and everyone's brains are refreshed and ready to kick butt. You have big plans, but have you considered your own professional development?
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Influencer Marketing Marketing brand ambassadors group high virtual summit Influencer marketing influencer outreach influencer relations laura petrolinoBy Laura Petrolino. Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). I’m on vacation this week. She won the stubborn war. Really she’s quite the tyrant. That’s when you all come in.
Let Qualitative Research Guide Your PR Programs
SEPTEMBER 20, 2016
Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The secret? The more information you obtain from the research, the better your results! Here’s a guide to qualitative research.