Social Media Strategy Template
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Develop a content strategy with an editorial calendar.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. The post Four Content Distribution Strategies appeared first on Spin Sucks. Related Stories Four Content Discovery Tools to Engage Create a Winning Sponsored Content Strategy The Spin Sucks Scavenger Hunt Results. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.
Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks. entrepreneur Innovation Business Growth business innovation innovation innovation strategy iPhone iphone anniversary laura petrolino
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. And while, in many ways, that post launched an on-going debate about the reality of “content shock,” one fact can’t be denied—any content marketing strategy must take into account the content saturation problem. Content Marketing Strategy Requires Listening.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Today’s post is about another very important part of my life (one many of you probably don’t know about), which directly relates to communications strategy development and success—body building. Building a Communications Strategy. By Laura Petrolino. Life is the best teacher.
How an Effective PR Strategy Can Boost Your Brand Visibility
JANUARY 9, 2017
Your PR strategy needs to deliver trust and credibility to your customers. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks. Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. Nikhil Saini has more.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Related Stories How to Choose the Right Marketing Tactics The Zoom Method of Communications Strategy Success Three Strategy Development Lessons from Iceland Soccer.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” It’s important to actively involve the larger leadership team (department heads, for examples,) in your brand strategy.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy. Your LinkedIn Strategy So what can you learn from Neeson and JJ? Fun, right? Maybe they’re older. That’s OK!
Kicking Off #PRStudChat in 2016 with PR Strategy
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. Several of the topics will include: Why strategy needs to be holistic. Measurement needs to be built-in.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! Communication Content 30-day communications challenge akoonu bit.ly
PRTech Is Evolving. Is Your PR Strategy?
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public. In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. DB: You answered!
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. Just as production companies need to produce different types of movies, your content strategy needs to include different types of content. So give the people what they want, and include it in your content strategy.
Three Strategy Games that Help in Business
DECEMBER 4, 2014
By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends. It’s a great downtime app AND it teaches you strategy. Are there strategy games you recommend?
Using the PESO Model to Drive an Effective PR Content Strategy
JANUARY 5, 2017
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Recent research from The Content Marketing Institute and MarketingProfs found the top two factors in increased content marketing effectiveness are doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Think about this negative message strategy from a perspective of marketing your product or service. Reorient Perspective with Reverse Message Strategy.
Technique Matters for Communications Strategy Success
JANUARY 11, 2016
If you want to compare this to a communications strategy (which…surprise, surprise…we are!) my objectives would be things such as: Muscle fiber recruitment, speed, power, and technique improvement, but my overall goal of this time period is very simply to lift heavier things. Lifting heavier things takes work and strategy. Technique Matters in Your Communications Strategy Execution.
How to Prepare and Keep Your Content Strategy in Check
JANUARY 10, 2017
How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start. Featured Influencers content marketing content strategy editorial calendarKnow Your Audiences. Set Timelines.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. It’s far from perfect, but will help you identify the words around which to build your SEO strategy. By Tara Geissinger. You’re ready to buy. Headline.
Human Connection: The Key to Better PR Strategy
APRIL 4, 2016
The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy. Communication Tools communications strategy empathy human connection laura petrolino market research people watching
The Snow Shoveler’s Guide to a Communications Strategy
JANUARY 18, 2016
Don't get stuck in the driveway, Laura Petrolino explains the lessons shoveling snow can provide your communications strategy success. The post The Snow Shoveler’s Guide to a Communications Strategy appeared first on Spin Sucks. Related Stories Technique Matters for Communications Strategy Success The Incomplete Guide of Communications Strategy Analogies Six Must-Watch PR Webinars. Communication Planning communications plan communications strategy laura petrolino PR strategy snow shoveling strategy development
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.
The Zoom Method of Communications Strategy Success
AUGUST 29, 2016
Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. The post The Zoom Method of Communications Strategy Success appeared first on Spin Sucks. Learning to zoom is a skill every communications professional MUST learn. Laura Petrolino has more.
FIR Podcast #56: Strategy? What strategy?
Holtz Communication + Technology
OCTOBER 10, 2016
How does that affect your news strategy? Cross-posted from the FIR Podcast Network. We’re thinking of Cindy Crescenzo as she deals with a difficult time and had to bow out of this week’s episode, but David Grossman and Mark Story still joined me for a stimulating conversation about these topics…. Is that good or is it to Big Brother-like for employees?
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer. The post Customer Retention Strategies for Lovebirds appeared first on Spin Sucks.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
Strategy & Tech Tools Can Boost Content Success
The Proactive Report
JUNE 30, 2015
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. It’s the strategy that will lead you to success. Social Media Strategy Template. Need help with your content strategy?
Growing a Business: The Jump Shot Strategy
FEBRUARY 4, 2015
When we go about developing a strategy for a client, our first step is a research and analysis phase. We do all of this so we can create a “jump shot strategy.” A plan that fully accounts for the client’s strengths and weaknesses, and reveals any potential opportunities. Long-term growth strategies often don’t result in immediate gratification. That’s exactly what Kenny did.
When Is It OK to Implement an Offensive Crisis Management Strategy?
APRIL 26, 2016
Before we aim to answer this question, let’s first define what I mean by “going on the offensive” If you Google “ offense ,” the definition Google provides you with is: “the action of attacking” This is a good way to define what I mean by an offensive crisis management strategy. Whole Foods Market’s offensive crisis management strategy.
A Crisis Avoidance Strategy
APRIL 3, 2014
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”. All revolutions start with a group of powerless yet committed people. Crisis avoidance vs. crisis management.
WhatsApp As An Ebola Crisis Communication Strategy
OCTOBER 20, 2014
Their strategy is as follows: “The service will provide audio, text message alerts and images to help people get the latest public health information to combat the spread of Ebola in the region. The post WhatsApp As An Ebola Crisis Communication Strategy appeared first on Agnes + Day. Listen: TCIP #020 – Managing The Ebola Crisis With Bill Boyd. ” – BBC.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. Each PR measurement strategy will be unique and developed based on what make sense to you, your boss, and your organization’s goals. By Brendon Shank.
The Campfire Strategy for Online Community Building
MAY 16, 2016
Laura Petrolino explains the campfire strategy for community building will help you create strong, engaged, and effective communities. The post The Campfire Strategy for Online Community Building appeared first on Spin Sucks. Your online community is like a campfire. Do you help it burn, or do you dampen the flame? Comments Really like this analogy
4 Proven Tips to Consider for Your Content Marketing Strategy
FEBRUARY 22, 2017
One of the factors you need to consider when working on your content strategy is that of content frequency. It is important to use this knowledge when planning your content strategy. Knowing the above facts, it is important to ensure that your content strategy effectively utilizes and integrates media. Should you publish more content, or should you publish fewer? Why posts.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
In this article, we’ll discuss a few simple strategies to drive up your site’s conversion rate, leapfrogging you ahead of the competition. While there are plenty of other tactics, incorporating these proven strategies into your website is a good and straightforward means of increasing your eCommerce conversion rate. alone. Establishing an eCommerce site is one thing.
5 Things to Consider When Planning Your Video Marketing Strategy
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? Your video marketing strategy should align with your business goals and strategy. What Kind of Video? Measure ROI.