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Agile Planning: What Software Teams Can Teach PR Pros

Spin Sucks

Agile planning has been fundamental to software development for years. The post Agile Planning: What Software Teams Can Teach PR Pros appeared first on Spin Sucks. slideshare presentations software teamsBut it’s applicable to the communication sector, too. Here are some cornerstones.

PR software speed dating

Prezly

Being involved in the building of communication software , I met with many communication teams back in January and was aware of their good intentions. Most teams recognized the need to get rid of old software and inefficient ways of working. Know what you want from your PR software. It’s easy to find communication software. We’re already almost halfway through 2016.

Cision PAC Software Remains Most Trusted for FEC Filing

Cision

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. But how can you best ensure compliance?

Real-Time Translation Software: Will it Change Marketing?

Spin Sucks

By Tom Roswell Nerds have been raving about the Skype real-time translation software since last summer, but we are now finding out how it actually performs. Let’s be honest, this “miracle” software still isn’t perfect. That said, as it combines translation software with voice recognition technology, significant mistakes can be made. Time to put your thinking caps on.

Agile PR: planning lessons from software teams

Frederik Vincx

This concept has been fundamental to software development for years. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx Reading Time: 3 minutes You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is that planning is a guessing game. And the bigger your plan, the less accurate your guesses are likely to be. The result? Self-organized team working.

The Hottest Trends In Digital Marketing Automation

Spin Sucks

By choosing the right marketing automation software for your business, you will find success at driving leads and making sales. Mollie McDonnell has more. The post The Hottest Trends In Digital Marketing Automation appeared first on Spin Sucks. Related Stories The Problem with Marketing Automation Is Marketing Automation Cheating or Just Slightly Creepy?

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. It’s an oxymoron to the finer principles of what the software truly can do.   . Marketing Automation marketing automation companies marketing automation software marketing automation sales

Newsroom software boosts sausage maker's PR and recruiting

PR Daily

The sausage-maker published and promoted the video with the help of PressPage , a newsroom software platform that integrates with websites and makes updates and social media sharing easy. The software makes social media sharing possible and provides analytics, so Dlugopolski can see what is and how to shape future content. Johnsonville posted a video touting the position. ByWorking.

Five Reasons Entrepreneurs Should Use Mind Mapping

Spin Sucks

Business Growth entrepreneur Aberdeen Business School Armstrong Abebrese business ideas effective brainstorming Entrepreneurs entrepreneurship mind mapping software Mind mapping techniques mind mapping tools mind mappping presenting a project Steven Johnson the unpredictability of the business worldEntrepreneurs face a unique challenge.

Open Source: Top 100 Influencers and Brands

Onalytica

In a 2015 survey  Black Duck Software  estimated 78% of companies are now running open source. And, of course, the cloud was born using open source software” This free exchange of knowledge and ideas has inspired increased sharing and transparency in areas other including biotechnology, electronics, digital content, government, medicine, science and engineering. DOWNLOAD NOW!

The Spin Sucks Inquisition: Joe Hackman

Spin Sucks

FollowFriday follow Social Media Arment Dietrich css javascript Joe Hackman Managed Solutions software engineeringOn today's Spin Sucks Inquisition, Gini Dietrich interviews Joe Hackman about dirt biking, life in northern California, business pivoting, and more. He's one of the good guys and, if you ever have any need to work with him, we highly recommend it. Learn more here.

Four Things Your Public Relations Clients Want Right Now

Spin Sucks

Client Service Communication aly saxe client experience client service CMO data scientists improve PR outcomes PR challenges PR clients PR measurement PR outcome PR Professionals PR pros PR softwareAs a PR pro you need to anticipate what your clients want and need from you. Today’s CMO is a data scientist, pure and simple. They need data.

Summer Is A Perfect Time For PR Analytics

SeeDepth

Most vendors offer a free trial of their software over a period of weeks. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR techBy Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall. How is social engagement driving leads?

How to Scale (vs Grow) Your PR Firm

Spin Sucks

Business Growth entrepreneur adding revenue built to sell greater rate than cost growing a business HubSpot PR firm products professional services firms SaaS scaling a business software as a serviceMany professional services firm owners put credence in growth versus scaling, but Gini Dietrich shows why it should be the complete opposite.

TurboTax makers apologize for software changes

PR Daily

The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. We caught them by surprise.

Four Ways to Use Agile Communications in Your Marketing Mix

Spin Sucks

They’ve been using agile software development methodologies for years now, and have made huge gains in creativity and productivity as a result. Communication PR agile communications agile software development methodologies Continuous Improvement early delivery marketing mix Pepsi Zero PR pros Public Relations RACE RACE formula strategic planning wikipedia

This is Why Your Customers Ignore Your Emails

Spin Sucks

Some email marketing software, such as Mailchimp , can recommend when it’s best for your emails to send, based on historical data of your lists. Email Marketing Marketing email marketing research email marketing stats email software MailchimpBy Stefanie Daneau. So why are so many companies struggling to gain consistent conversion and engagement rates with email? This ensures: .

Podcast: A Behind-the-Scenes Look at a Popular PR Show

Spin Sucks

Igloo Software. Communication Content bose headphones bud light chick-fil-a converse customscoop dan york FIR for immediate release google wave igloo software inside pr internet.nl joe thornley johns hopkins martin waxman michael netzley native advertising neville hobson rizzoma rockets shel holtz Social Media soundcloud virtual reality walmart zoom recorderBy Gini Dietrich. Outro.

Build an Online Course: Lesson #2

Spin Sucks

From a technical point-of-view, we are having lots of trouble with ClickWebinar , the software we use. Communication Online Course clickwebinar lessons learned online classes the modern blogging masterclass webinar softwareBy Gini Dietrich. Though this series of blog posts is mostly for me, I figured you could each learn from it, particularly if you ever do an online course.

Slice Communications: Cision’s Media Database Trounced the Competition

Cision

That’s why they switched to Cision PR software. Featured Influencers media database PR Software success storyPitching the right reporter at the right time is key. But if your media database has holes, you’ll miss the perfect opportunity. Slice Communications , a Philadelphia-based public relations and social media agency, was spending way too much time searching for accurate contact information using Meltwater’s platform. Since moving to Cision, Slice Communications has seen a major difference in time and client management.

PR Measurement: No Crystal Ball Required to Predict Results

Spin Sucks

Communication Measurement Google analytics Iris PR Software Metrics PR measurement PR results PR strategyBy Aly Saxe PR measurement always makes PR pros squirm. So does math, unrealistic expectations, and “get me on Oprah!” ” (Personally, I couldn’t have been happier when Oprah went off the air.) But there’s one word that makes PR pros even queasier: Goal.

Attracting Talent with an Internal Web Academy

Spin Sucks

Great talent is hard to find, for all companies in different industries. Piktochart, the tech startup found an innovative way to grow its own pool of talented people while building the local ecosystem. Here is what they did. The post Attracting Talent with an Internal Web Academy appeared first on Spin Sucks.

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Who Needs Brain Training Software When We Have the IPRRC?

Katie Paine's Measurement Blog

The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. appeared first on Paine Publishing. The Measurement Advisor

How Will You Adapt to Technology Replacing Humans?

Spin Sucks

Companies, such as Xerox, are leaving call center hiring decisions to software because it uses big data to determine whether or not a person will stay in the job long enough for the company to recoup its training investment…and it’s all based on personality, not skill set. Business Planning entrepreneur computer-generated models hiring software narrative science

Software Programming Intern - Ardmore, OK

Flack Me

Company: The Samuel Roberts Noble Foundation, Inc. Location: Ardmore, Oklahoma Industry: New Media - Web Dev Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern Salary Range: $12 - $14

Web 3

Improving Your PR Reporting in 2016

TrendKite

The problem is, traditional PR software tools and technology capabilities are far behind that of marketing and advertising. Public Relations Software Public Relations Measurement PR ReportingRelying on ad value and impressions while providing clippings of key articles is no longer good enough.

Sales - Tag Management Software - Boston, MA

Flack Me

Company: Mindcircuit Location: Boston, Massachusetts Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $90,000 - $105,000

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Download  The NALA Uses Cision PR Software to Establish Unique Client Base   now. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Recognized as the industry leader, Cision was the obvious choice. Read the whole story on how Cision meets the NALA’s needs!

The State of Technology in PR and Marketing

TrendKite

Public Relations SoftwareIf you have any question about the growing importance of technology for marketers and PR Pros, chew on this, Gartner has predicted that by 2017, CMOs will spend more on technology than CIOs.

How Do You Know If You Have a Good Relationship With Your Client?

TrendKite

PR Software for AgenciesRelationships are tricky. In romance as well as in business, relationships are about coming together to meet the needs of both parties and achieve a level of satisfaction that couldn’t be reached otherwise. When one party decides that’s no longer happening, a breakup is inevitable. But how do you know if you have a good relationship with your client?

The Connection Between Happiness and Success

Return on Reputation

Like Ivanka Trump , who says that having a happy family life is the key to her business success, or Palo Alto Software’s CEO who argues that leaning in isn’t the key to success, happiness is.  General Corporate Happiness Ivanka Trump Palo Alto Software Success Happy people = happy outcomes/results. Cultivation of happiness as a leadership strategy has fawned books and white papers. 

New Study Sheds Light on the Relationships between Agencies and Marketers

TrendKite

PR Software for Agencies PR StrategyNow in its 10 th year, the 2016 RSW/US New Year Outlook survey was completed by 165 senior level Marketers and 115 Marketing Agency executives during December, 2015. The goal of the survey was to learn more about the perspectives of marketers and agencies as they each begin 2016.

Is PR Getting Upstaged by Marketing?

TrendKite

Public Relations Software Brand ManagementLet’s start with the depressing news. In many organizations, PR takes a back seat to marketing. How do we know?

Lead Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

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Director, Software Engineering - Los Angeles, CA

Flack Me

Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience

VP Technology - VP Software Development - Duluth, GA

Flack Me

Company: Luckie Location: Duluth, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Marketing Automation Software Instructor - Atlanta, GA

Flack Me

Company: Marketo Location: Atlanta, Georgia Industry: Marketing - Other Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Information Security Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Agency Tip: Leverage Your Client’s Content

TrendKite

PR Software for Agencies Content MarketingOne of the biggest challenges faced by marketers and public relations professionals these days is creating enough high-quality, interesting content to keep the attention of blog visitors and social media followers. When it comes to feeding the content beast, there is never enough. Your client’s content.