How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The Answer is Obvious.
How to Find Your Dream Job
FEBRUARY 14, 2017
How do you find your dream job? The post How to Find Your Dream Job appeared first on Spin Sucks. entrepreneur Professional Development andy crestodina Are You Ready to Find Your Dream Job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here.
How to Identify the Influencers You Need to Engage
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following
PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Related Stories Master Modern PR By Integrating the PESO Model The PESO Model, Edward Bernays, and Lucky Strike How to Master Modern PR: A Three-part Video Series.
How to Achieve Your PR Goals When the Novelty Wears Off
JANUARY 17, 2017
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.
Tips to Help a One-Person Marketing Team Succeed
OCTOBER 24, 2016
How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.
How to Get a Mentor
PR Job Coach
SEPTEMBER 3, 2016
have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. recently read a post that noted many people do not have a mentor or even a clue how to find one. Look for people who do what you want to do. The rest is up to you.
How to Deal with Failure in Four Steps
OCTOBER 19, 2015
While I wish I could write about something titled, “Laura’s 10 Step Process to Being a Champion” or “The PetroPower Formula: Win Every Time,” I can’t. And the truth is, no matter who you are in life—no matter how talented, determined, passionate, or PetroPowered you are—you’ll fail. So now I’m going to teach you lovely people of Spin Sucks Land my ways. Which brings me to….
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Every journalist has his or her own personality, so it’s imperative you alter your tone and approach throughout the outreach process to maximize results.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. Justin Schorah says permission-based personalization is the way to go. The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. This is especially true for millennials. He has more.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.
How to Cultivate Internal Change Champions
OCTOBER 20, 2014
Airmen, sailors, and soldiers may work in conjunction when it comes to the protection of the country, but the distinct cultures of each branch create a remarkable rivalry. Working as a civilian public affairs specialist for two rival military installations as they combined operations was challenging, to say the least. Change champions don’t have to be managers. Clear the air. If
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online. The post How to Better Define Your Buyers to Boost Engagement Online appeared first on Spin Sucks.
Five Networking Conversations You Need to Have Before 2016 Ends
OCTOBER 17, 2016
How would you rate your networking skills? What are you doing on a daily basis to get better at it? Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year. The post Five Networking Conversations You Need to Have Before 2016 Ends appeared first on Spin Sucks. Is there room for improvement? David J.P.
How to Manage a Millennial Intern
SEPTEMBER 8, 2016
Want to create a fantastic internship experience? The post How to Manage a Millennial Intern appeared first on Spin Sucks. Corina Manea shares our "secret recipe" for an amazing internship for your interns. No easy job. Read it all here.
How to Make Layoffs Suck Less
OCTOBER 28, 2014
By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. We had families with children that were in the United States because we were their sponsor, and who were now going to have to leave the country.
Seven Simple Steps to Start Writing that Book Now
FEBRUARY 22, 2017
It's challenging to sit in front of a blank screen and start knocking out the words. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks. Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. David J.P.
Want to Work from Home? Get Your Own Office!
DECEMBER 27, 2016
However contrary to the general opinion is not easy. The post Want to Work from Home? Related Stories Four Ways to Ask Your Boss if You Can Work from Home The Power of a Team Begins with Exceptional Leadership Remote Work and Staying Sane. Working from home sounds fancy and it's on almost everyone's wish-list. Get Your Own Office! appeared first on Spin Sucks.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Patrick Cole shares five basic things you need to take into account when building your personal brand. entrepreneur Professional Development be humble become an expert in your niche create a website how to build a personal brand keep your niche learn how to sell yourself network personal brand personal branding tips social media profiles
Protect Your Corporate Culture by Hiring Right
OCTOBER 29, 2014
By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affects — or doesn’t—your corporate culture. But there’s a key element that needs to be in place long before internal communications strategies get discussed, planned, and implemented. They actually link to glassdoor.com , and encourage people to check it out.
Five Painful Solopreneur Business Pitfalls and How to Avoid Them
FEBRUARY 8, 2017
In your excitement to hit the ground running with your business idea, you tend to overlook common issues which may affect your business before it can reach the height of success. The post Five Painful Solopreneur Business Pitfalls and How to Avoid Them appeared first on Spin Sucks. Launching a business as a solopreneur is certainly not easy.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.
How to Podcast: A Two-Part Series
OCTOBER 27, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.
A Ghoulish PR Crisis Just for Halloween
OCTOBER 30, 2014
Well, sit back, and prepare to be horrified. August 19th was the official launch date for US&W. I had spent the previous two months finishing edits, getting the book to beta readers, fixing mistakes, soliciting blurbs from notable people in the world of social media ( Gini Dietrich ), and trying to figure out how to reach a bunch of people on day one. rating.
Being a Solo PR Pro is Different from Doing PR In-House
JUNE 7, 2016
Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Related Stories Anonymous No More: Charles Arment Shares His Story How to Solve a Lack of Culture Within a Virtual Office Five Crucial Tips for Building Your Personal Brand. Being a solo PR pro is very different from doing it within a company.
Three Myths and Facts About Using Data in B2B Marketing
DECEMBER 28, 2016
Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing. There’s a lot of misinformation out there about the power of data in B2B marketing.
How to Measure PR Effectively
The Proactive Report
DECEMBER 13, 2016
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. ” George Washington University Masters in PR Program.
Make Your Next Presentation Interesting and Shareworthy
NOVEMBER 17, 2016
It's about adding value—and reach—to your brand. To give your presentation life and wings, Daniel Bliley shares some tips to help you create inspiring presentations that captivate your audience. Related Stories How to Effectively Measure PR, Part Two How to Effectively Measure PR, Part One The Five PR Metrics That Will Win You Business.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. Fisher comes with some tips to help you do that. David J.P. So hard!
How to Create High-Quality Content
FEBRUARY 12, 2015
By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. needed to make friends and I thought the best way to do that was to take up a sport that would require me to spend a lot of time with groups of people. You have to have a marathon mentality. Now get to work!
How to Use a Bullet Journal for Business
JANUARY 10, 2017
Gini Dietrich has some examples and shows you how to use it. The post How to Use a Bullet Journal for Business appeared first on Spin Sucks. There are lots of uses for a bullet journal in our personal lives, but what about for business? entrepreneur Time Management national clean off your desk day pinterest spin sucks goals wunderlist
How to Achieve Guilt Free Interviewing
PR Job Coach
AUGUST 30, 2012
You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. Your brain is filled with facts and figures on the company’s business strategy as you try to memorize the biographies of the company’s C suite. If you have endured something similar to this scenario, you likely are not alone.
How to Write a Compelling Headline
OCTOBER 23, 2014
By Gini Dietrich Lindsay Bell and I have been working on a project for a client to help her write more efficient headlines. Of course we do, we said! (In our heads.) To help her, we had to take what was in both of our brains and put it on paper. But it turns out, it is much more work than that, particularly if you want to attract both humans and Google.