5 Distinctive Types of Digital Healthcare Apps
SEPTEMBER 1, 2016
Friday5 Health Health and wellness healthcare Healthcare professionals Mango Health Maven Medscape physicians South Korea Sports Tracker Teladoc telehealth Water Drink Reminder Yeonju OhUncategorized Consumer Health Digital Digital Health Doctor on Demand Fooducate Weight Loss Coach.
An RX for Healthcare Public Relations
AUGUST 31, 2016
How did I get involved in healthcare public relations? 2. Do To the first question – here’s my short (ish) answer: I come from a fam ily of healthcare providers. My small act of rebellion was short lived; fortuitously, I joined InkHouse (almost) three years ago just as we started to expand our healthcare practice. There’s no “fake it til you make it” in healthcare PR.
Social Media for Healthcare: What’s The Potential?
AUGUST 28, 2014
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential. What’s the point of social media for healthcare? Orla Merrigan.
Daley’s Razor: On Healthcare Communications & Fake News
FEBRUARY 23, 2017
Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. This is our challenge as an industry, but for those of us in healthcare, the stakes are even higher. “Compelling, if true.”.
Healthy Socialization: What Can Social Media Offer Healthcare Organizations?
OCTOBER 1, 2014
Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression. The post Healthy Socialization: What Can Social Media Offer Healthcare Organizations? Educate.
What FDA Regulations Mean for Healthcare PR Professionals
MAY 4, 2015
Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex.
Google Analytics 101 for Hospitals and Healthcare
MARCH 30, 2015
As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team ! Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question.
A PR Treatment for the Healthcare Industry. Remedy One: Social Media
APRIL 14, 2015
The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. Uncategorized communications Doctor''s offices Doctors engagement Healthcare industry Hospitals Patients Physicians public relations Recruitment social media Many physician websites contained the generic […].
Friday Wrap #140: News on Snapchat, Facebook immortality, Google’s healthcare move, life for print
Holtz Communication + Technology
FEBRUARY 13, 2015
Google ups its healthcare game —In partnership with The Mayo Clinic, Google is presenting health information that arises from a search on both mobile and desktop browsers. As always, the Wrap is a rundown of news, posts, articles, and research that’s useful for communicators to know but that not have been widely shared. Read more. Users have been requesting the feature for years.
Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good
JANUARY 8, 2015
Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. Account Coordinator, Healthcare Team. Photo credit: American Girl. Decorate Our Tree Campaign” : St. Jude’s.
Turning Hand-Me-Downs into Healthcare Hits
NOVEMBER 19, 2015
The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. For example, big data.
Marcom for Healthcare Providers: Engaging the Empowered Consumer
APRIL 8, 2015
When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way. Healthcare healthcare healthcare PR marcom Who is the audience? million.
Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th
FEBRUARY 13, 2015
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Our On Tuesday, February 17, 2015 at 8:30 p.m. Susan Young ( @SueYoungMedia ).
Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage
JANUARY 26, 2017
Agencies Communication A 2016 PR agency best practice study dietitians of canada Felicity PR healthcare communications specialists PR agency PR agency best practice studyHow is a virtual PR agency different from a brick and mortar one? Amy Laski argues the structure means clients invest in brains, not bricks.
Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead
JANUARY 12, 2016
Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. For example, improvements in healthcare technology are extending the human lifespan. Healthcare Media News Public Relations
PRSA Health Academy Conference: Key Takeaways
MAY 22, 2015
Communications Tools Healthcare PR Internal Communication PR Best Practices communications Employee Communications Healthcare Healthcare Communications healthcare pr agency healthcare pr firm healthcare public relations LT Public Relations marketing media relations Patient Experience portland public relations PRSA PRSA Health Academy public relations reputation management social media
Behind the Headlines with Verónica González
FEBRUARY 4, 2016
The stakes for PR are high in the healthcare industry. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication?
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Healthcare. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked up your copy of the book, but to spotlight some of the research in a more visual way, I wanted to share a short summary of every trend along with a visual and one story from the book to illustrate each one. Cool Sites.
How to Tackle PR for a Digital Health Startup
NOVEMBER 10, 2016
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation.
Perfecting Healthcare Marketing PR for ISHMPR
OCTOBER 19, 2015
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. I'm honored to be the event's keynote healthcare marketing PR speaker. < source: ISHMPR.
Important Crisis Management Strategies for Managing the Zika Virus
FEBRUARY 9, 2016
As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? And unless the CDC and other relevant healthcare and government organizations want to face an emotional crisis like they faced in 2014 with Fearbola*, then identifying and acknowledging this threat is an important first step.
How top healthcare communicators get more out of their content
FEBRUARY 24, 2017
One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. Hear expert communicators from the most respected organizations in the industry—John Hopkins Medicine, CHG Healthcare and Orlando Health to name just a few! Learning to write these stories isn’t easy. Register here. Image via
The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications
JUNE 29, 2016
In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc). These and other questions should always be directed to your legal department, but hopefully this clarifies how you should handle healthcare communications on space-limited platforms.
FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals
MAY 16, 2016
While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. ISEBLOG ISENews Marketing World PR Stuff healthcare communications healthcare PR pharmaceutical communications pharmaceutical PROktavia doesn’t hesitate before clicking the “Like” button. Wait – what?!
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients. If social media and blogs in the U.S
The Road to HIMSS: A Discussion with the Experts
JANUARY 13, 2016
More than 40,000 health IT professionals, clinicians, executives and vendors get together for educational sessions to learn about the latest technologies that promise to change the healthcare landscape and to network with their peers. On the specialty exhibition front, we are introducing two new knowledge centers focused on important areas of healthcare today.
Communications Preparations for the ACA
JUNE 25, 2015
As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare. Healthcare ACA affordable care act healthcare healthcare PRHave fun.
How to Maximize Your Health IT Pitch? Ask a Pro…
JULY 21, 2016
The healthcare IT industry is continuing to rapidly evolve on a near daily basis. Believe it or not, what’s old is still new what it comes to healthcare IT reporting. But not all healthcare IT topics are created equal. Healthcare Journalism Media Relations 2016 Media relations pitch reporterSo what does this mean from a PR and reporting standpoint?
HIMSS15: How-to Position your Organization as a ‘Snowflake’
FEBRUARY 17, 2015
HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As With this in mind, we wanted to share some quick tips for healthcare companies in attendance to set themselves apart as “snowflakes” amidst the fierce turf competition at HIMSS. Pardon Account Director, Healthcare Practice.
The Future of Healthcare: Now
OCTOBER 7, 2015
Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare? The payers of healthcare and providers of healthcare will always butt heads on some level. Meaning, it is a patient’s job to manage their own health.
Three things to check twice for successful PR planning
JANUARY 26, 2015
Healthcare PR Best PracticesFor many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and. Read More.
Crisis Management and Telling Scary Stories. Business Campfire Fodder.
JUNE 8, 2015
Crisis campfire stories crisis communications crisis management Crisis Management and Telling Scary Stories cyber attack healthcare cyber attack If it bleeds it leads LT Public Relations LTPR PR agency Portland PR firm Portland Public relations agency Portland public relations Portland Ore scary storiesOften when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story. Around a summer campfire, a scary story can be fun — especially one that builds suspense through the smoke and allows your audience to imagine being the next victim.
A Q&A with mHealthintelligence Editor Eric Wicklund
JANUARY 20, 2016
Healthcare and healthcare IT are huge, and always will be huge because it affects everybody. Healthcare is typically seen as being behind the times, and you’re seeing that in the slow pace of mobile health adoption. Healthcare Media Relations Public Relations Technology HIMSS PRHIMSS 2016 is right around the corner! It gets tiring and can wear you down.
Pause, Breath, Focus: 4 Tips to Be Present
JANUARY 20, 2015
Communications Tools Public Relations Balance banks communications credit union credit unions financial communications Focus Health Healthcare Communications listening Meditation Portland PR portland public relations PR pr tips Present public relations tips work life balance More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes. How many of us PR pros would admit that our minds are becoming more and more filled with excessive tweets, […].
4 Tips for Identifying and Communicating Value in the Healthcare Marketplace
OCTOBER 2, 2015
What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Many well-established clinics that […].
Turning Hand-Me-Downs into Healthcare Hits
NOVEMBER 19, 2015
The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. cta] The post Turning Hand-Me-Downs into Healthcare Hits appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data Healthcare Influence Leadership Learning Media Tools
Behind the Headlines with Kim Dixon
FEBRUARY 2, 2017
In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Congratulations on your new role with The Hill as an editor of the healthcare vertical for The Hill Extra!
The Art of Your Message and Visual Storytelling
FEBRUARY 3, 2015
Communications Tools Read Art communications financial PR financial public relations Healthcare Communications LT Public Relations LTPR marketing Oregon Historical Society oregon pr oregon public relations Portland Art Museum Portland PR portland public relations PR public relations Visual Storytelling In the modern business landscape, visual storytelling takes center stage.
Sr. Copywriter - Healthcare - Chicago, IL
NOVEMBER 5, 2015
Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
Being Bi-coastal: How Seattle and DC Team Up to Deliver Public Relations Value
AUGUST 22, 2016
Healthcare PR Best Practices bicoastal dc RHetoric rhstrategic seattle telehealth telemedicineWe are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech. Read More. The post Being Bi-coastal: How Seattle and DC Team Up to Deliver Public Relations Value appeared first on RH Strategic.