4 Building Blocks for Social Selling Systems on Social Media
OCTOBER 31, 2015
Today, brands must implement social listening to manage a successful social selling system. Best Practices Featured social listening social selling systemSeventy-four percent of adults go online to log into their social media accounts and talk with friends, family and acquaintances – and many of them are talking about your brand. Want more insight on listening to prospects?
The Benefits of a Three Monitor System. Or not.
DECEMBER 27, 2011
It seems that the major flaw with the three monitor system is that it can lead to unintentional customer service problems. So if you have a client who is trying to measure customer service response times, please keep in mind, that the biggest flaw in the live chat system is, well, for lack of a better word, me. Social Media Brian Meeks Customer Service three monitor system
Streak: Possibly the Best CRM System for Small Business
JANUARY 30, 2013
Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Are there other CRM systems you are fond of? Streak: Possibly the Best CRM System for Small Business is a post from: Waxing UnLyrical. Image: t. Enter Streak.
Online PR Thoughts
JANUARY 15, 2016
The problem is systemic and goes back to writers and producers who develop and fund scripts as well as directors who cast them. Oscar nominations were announced yesterday, and once again, blacks were shut out of the awards. The fault, however, is not that of the Oscar nominators but of the type of movie being made. Oscars are symptoms of the underlying problem and not racist in themselves. It is a challenge that will be dealt with over time and with pressure from minority groups to be included in filmmaking.
Nearly 800 flights canceled after Delta system outage
AUGUST 9, 2016
After a massive system outage that Delta Airlines suffered early Monday, flights have resumed, but the nightmare isn’t over for travelers whose flights were canceled. In terms of crisis—and customer backlash online—airlines organizations often draw the short end of the stick. Here’s the initial statement that Delta pushed at 5:05 a.m. Flights awaiting departure are currently delayed.
Why Livefyre Is The Best Blog Comment System Evah
MARCH 4, 2011
think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. If not, here’s the long version. I’m not one to get overly excited by blog comment systems, but this one has me blown away. in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter? Short version. 1. Voilà.
Cisco Systems gamifies its blog to drive higher levels of engagement
AUGUST 11, 2015
Already known for a collection of highly targeted and relevant blogs, Cisco Systems. sought to take blogging to a new level, driving higher levels of engagement with more people. Inspiring both readers and bloggers to make more of an impact meant satisfying their desire for intrinsic rewards. Cisco’s Social Rewards Program has evolved with enhancements made based on user feedback.
The Downside of Social Media: The Comparison Dragon
JANUARY 21, 2016
Content Social Media comparison dragon digital mom guilt informative tools Kelly Azevedo Personality and Social Psychology Bulletin She’s Got Systems social media downside social media toolsThere is a definite downside of social media, which Scott Mautz calls the comparison dragon. He takes a look at why it's important to slay that beast. Five Social Media Trends for 2016.
Five Reasons Your Service Business Won’t Scale
MAY 4, 2016
Business Growth entrepreneur ai twitter analytics Arment Dietrich eos system holoportation PR metrics sanebox slack Snapchat spin sucks mastermind traction watson zoomThere are several reasons a PR firm won't scale, but we list five of the most popular, not to mention we sell people's brains, which we can't reproduce without more people. The post Five Reasons Your Service Business Won’t Scale appeared first on Spin Sucks. Related Stories The Pros (and Cons) to a Virtual Team A One-Week, No Email Challenge Why and When You Should Outsource Your Marketing.
How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis
NOVEMBER 30, 2016
When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?” Cybersecurity is a high-risk scenario that pertains to every organization. Take a look!
The Ins and Outs of Postmatic
FEBRUARY 10, 2016
Postmatic is a new commenting system that puts the blogger back in control, helps with the privacy of readers, and gives subscribers a plethora of options. Communication Content blog comments commenting system Danny Brown jason lemieux livefyre Mailchimp optin monsterThe post The Ins and Outs of Postmatic appeared first on Spin Sucks. Comments “Oh Danny Boy!
How a health system's brand journalism site nearly doubles traffic yearly
FEBRUARY 19, 2015
About four years ago, Nebraska Methodist Health System opened a specialty women''s hospital in Omaha. That''s why Klein and her team created ParentSavvy.com , Methodist Health System''s brand journalism site, which educates families on parenting and children''s health. One of ParentSavvy''s primary goals is to encourage new parents to choose a Methodist Health pediatrician. column.
Is there a crisis in the U.S. school system?
SEPTEMBER 25, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. There might be a writing crisis in America's schools. Whether you blame technology, new core standards or something else, it's true that young students aren't learning writing the same way they used to. Natalie Wexler, chair of The Writing Revolution, writes that that's not enough.
Have You Lost Your Passion for Freelancing?
JULY 6, 2015
You Fail to Build Systems. Systems may seem counterintuitive to freelancing, but are perhaps the secret weapon. The way I see it, a system is a sequence of steps that gets you from start to a given result. You might ask, “Why is not working on systems an indication that I’m losing my passion?” Use that as a stepping-stone to building your own systems.
System Administrator (z/Linux) - Poughkeepsie, NY
OCTOBER 31, 2014
Company: Marist College Location: Poughkeepsie, New York Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Gaming The System
Online PR Thoughts
APRIL 25, 2014
There ought to be public shaming of executives who game the system to look better. Consider this example. Extensible Business Reporting Language (XBRL) was developed to help investors better compare companies. It is a step toward greater transparency. But executives have found ways around it so they can''t be measured against peers. There isn''t much of an excuse for this. It''s bad investor relations, and it is obvious to anyone who looks at what the companies are doing.
Social Media Dilemmas in the Employment Context
SEPTEMBER 30, 2016
Research Library] Employee / Organizational Communication Organizational Systems, Communications & Channels cybervetting employee legal rights employee relationship recruitment social mediaAuthor(s), Title and Publication: Lam, H. 2016). Social media dilemmas in the employment context. Employee Relations, 38 (3), 420 – 437. Summary. Implications for Practitioners. Location of Article.
Marketing Systems Analyst - Baltimore, MD
DECEMBER 11, 2014
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
New Media Developer/Systems Administrator - Indianapolis, IN
OCTOBER 14, 2014
Company: Indiana University Location: Indianapolis, Indiana Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy | Non-Obvious Insights #11
The Influential Marketing Blog
APRIL 22, 2016
Reputation & Ratings Systems. This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill. All that and more in this week’s most underappreciated marketing stories and Non – Obvious Insights. Want these insights before anyone else? Advertising. Mobile Marketing.
#SocialPR Spotlight: Amanda Roe
DECEMBER 5, 2016
Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! Hi! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. You know those sound systems you hear at the airport, train station, hospital, business or college campuses? Who inspires you?
Simple HTML & CSS Tips for Landing Pages & Blog Posts
MAY 12, 2015
Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor. A polished landing page or blog post can mean the difference between conversion and lost opportunity. Content Web
Marketing Automation: Fact or Fiction
MARCH 25, 2015
Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. Myth #1: Marketing Automation Systems are Difficult and Complicated This myth actually has a grain of truth. For large companies with customized enterprise systems , marketing automation can take a year or more to implement. Sign up with MailChimp or AWeber.
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. What can you learn from the phenomenon that is PewDiePie? Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. The post What PR and Marketing Leaders Can Learn From PewDiePie appeared first on Spin Sucks.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Marketers will struggle to develop and differentiate between authentic and relevant content and what robotically-generated marketing automation systems offer. Marketing automation systems without proper social engineering of users will perpetuate the feeling of bad customer service served by robots that only answer to the call of a transactional sales call. Use it or lose it.
Cost Accounting PR
Online PR Thoughts
SEPTEMBER 9, 2015
In the process, Utah has become the model for other states and health care systems. Look for the Utah model to spread to other systems. It won't be easy to install in every healthcare system because there might be resistance to working within models of care delivery. Doctors might rebel, but for those systems that do install cost accounting, citizens will learn for the first time what health care costs University of Utah health Care is pioneering cost accounting in health care and in the process is controlling expenses as it has never done before.
Livestream Equipment Used to Produce the Social Media Breakfast of Houston
JANUARY 16, 2017
When we started out, we borrowed a basic PA systems and sound equipment ( thanks Marie Angell and the Snake Charmers ), then slowly built up our own — staring with the Fender Passport system listed below. PylePro PDWM3375 Premier Series Professional 2-Channel UHF Wireless Handheld Microphone System. Fender Passport Conference PA System. We put it on a tripod.
The Good, the Bad, and the Ugly of AMEC’s New Framework
Katie Paine's Measurement Blog
JULY 7, 2016
(Author’s note: In the interest of transparency, I run a consulting organization that designs measurement programs so I could conceivably profit from helping people fill out the framework. I’ve also developed a different framework that I use in my work called the 6-Step System for Perfect Measurement.) I’ve just spent the better part of a […].
29 Advanced Digital Newsletters That Help You Learn
JANUARY 21, 2016
There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. Over the last two years, I’ve been on a journey… Stop Right There. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. Content Curation System One. even had a system. You Should Read This If.
TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna
AUGUST 3, 2014
ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Within this episode Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; how to make ICS (Incident Command System) work for your corporate culture; what you need to know when it comes to emergency evacuation and re-entry planning; and the importance of testing your plan once it’s been created. Welcome to episode #009 of The Crisis Intelligence Podcast, with Melissa Agnes and Mike McKenna. ” and. Running time: 49:52. Get connected! Podcast
FIR Podcast #67: Let’s launch a startup!
Holtz Communication + Technology
DECEMBER 26, 2016
She spent 15 years at Cisco Systems, most recently as Vice President of Strategy, Innovation and Transformation for Cisco Systems Canada. Brad Whitworth , a communication coach at the Stanford Graduate School of Business, was most recently senior communication manager at Cisco Systems. Cross-posted from the FIR Podcast Network. Dan York reports on Facebook Live Audio.
5 “Must Include” Items for your Crisis Management Plan
MAY 2, 2016
Contrarily, if you already have a CRM or other systems that contain all of this contact information for one or more stakeholder groups, be sure to: Tag the appropriate data for easy reference, access and filtering in the heat of the moment. Reference the systems in the appropriate places within your crisis plan (i.e.: Not all incidents and issues escalate to crisis level. Flowcharts.
13 Fortunate Truths about PR
APRIL 21, 2016
PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system. To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ]. It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. Here are 13 of them. 1.
Fintech: Top 100 Influencers and Brands
SEPTEMBER 9, 2015
As per the theme of my last book, Digital Bank, banks have historically dealt with the physical distribution of paper through a localised network of the branch, whilst there is a new, emerging financial system that deals with the digital distribution of data through the globalised network of the internet. WHAT ARE THE EXPERTS SAYING? click on the names to see their Twitter profiles). 100. 2.
Israeli Startups Join Axis Innovation at NYSE
JUNE 27, 2016
Optibus enables a better public transportation system through efficient and real-time scheduling and control. It dovetails nicely with trends like urbanization and self-driving vehicles. Axis is an advisory firm that connects investors and corporations with tech startups. The event was part of a road show to investors, and one of many that Axis hosts in cities around the world. Datomia.
Hannah and Her Sister Disrupt PR with Babbler
MAY 12, 2016
She explained the system, which turns the traditional model of media relations on its head. It reminded me of the meeting and the inspiration for the system, which sprang from the experiences of Hannah’s sister Sarah Azan (the one on the left), who comes from a PR background. It seemed like a bold bet. But I was taken by Hannah’s enthusiasm, and the demo was impressive.
Optimizing Your Content in the New SEO Environment
DECEMBER 9, 2015
While it was once a common practice for SEOs to try to ‘game’ the Google system using press releases to attract more search visibility, there are still viable reasons to optimize a press release (paid distribution and also the version used in the brand’s newsroom) for maximum exposure that many public relations professionals miss,” she continues. [By Aaron Broverman].
Salesforce Is Doing Social Crisis Management Right
MAY 11, 2016
At that point, the system had failed completely and social media erupted with complaints. NA14 Salesforce System Status Alert. What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? The brand apologizes, keeps everyone informed and replies to every single message that comes its way. Salesforce is doing it right on social.
Measuring the Return on Investment of Social Media
AUGUST 12, 2014
There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to social media activity. Jason Lauritzen , Social Media Specialist for Houston Methodist , a seven-hospital system with over 15,000 employees, has done just that. Measuring the ROI of Social Media. iY9zZoJTzms.
3 Tips for Building a Measurement Strategy
MAY 17, 2016
Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations. Today, consumers make an average of six to eight touches before they make a purchase.