What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? Matt Press has more. appeared first on Spin Sucks.
Journalists Have Spoken: Your Corporate Newsroom Sucks
MAY 16, 2016
We forgot the basics of corporate communications, where the golden rule, “treat others as you would want to be treated” needs to be applied to our media contacts too. The post Journalists Have Spoken: Your Corporate Newsroom Sucks appeared first on Spin Sucks.
Protect Your Corporate Culture by Hiring Right
OCTOBER 29, 2014
By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affects — or doesn’t—your corporate culture. One Company’s Corporate Culture I stumbled upon a company recently whom I knew little about.
10 corporate writing crimes
JUNE 16, 2015
Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.
Managing Corporate Online Hate
David PR Group
APRIL 3, 2015
The post Managing Corporate Online Hate appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.
Leadership and Corporate Accountability
JUNE 5, 2014
Henry is teaching the Leadership and Corporate Accountability required course to first-year students. I met for breakfast this morning with my long-time friend Henry McGee, former top executive at HBO, now a professor at Harvard Business School.
10 outstanding corporate blogs
JANUARY 28, 2015
Alignment with corporate objectives. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort. There seems to be a lot of noise about the "death of the company blog.".
Corporate Character: How Ethical Frameworks Are Cultivated
MARCH 6, 2017
As the foundational concept from which forms of implementation arise, ethics is often under-discussed in the corporate world. Conscience and corporate culture. Corporate Character: How Ethical Frameworks Are Cultivated appeared first on Institute for Public Relations.
4 unwritten commandments of the corporate communicator
FEBRUARY 23, 2015
Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.
Is the corporate blog still content marketing’s “home base”?
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head?
The Correlation Between Corporate Culture and Successful Crisis Management
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members.
How long before virtual reality transforms corporate storytelling?
APRIL 6, 2015
They’re what I would call “experiential marketing” What about using VR for corporate storytelling? I even think this has possibilities among corporate communicators.
Survey says PR Best Positioned to Manage Corporate Social Media
Sword and the Script
JANUARY 12, 2016
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Corporate reputation has long been the responsibility of communications departments. by Frank Strong.
10 distractions corporate communicators face
JANUARY 28, 2016
For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.
Unlocking Value from Integrated Corporate Communications and Marketing
NOVEMBER 22, 2016
The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions.
3 websites corporate communicators should know about
NOVEMBER 10, 2015
As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Fiverr is a great option for smaller corporate communication departments that need to outsource assignments or need outside expertise.
8 Corporate Communications Tips for Hiring a PR Firm
Sword and the Script
MAY 26, 2015
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. It’s a valid complaint and corporate communications should be sensitive to it if they want the business relationship to get a solid start.
Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals
JUNE 24, 2016
Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. The UK has voted to leave the European Union.
4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)
JANUARY 14, 2015
Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings.
11 corporate terms and what they mean to communicators
AUGUST 25, 2015
To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use. Below is list of other such corporate terms and what they mean to communicators. Corporate communicators, do you have any other terms to add to this list?
How To Actually Get Storytelling Into Corporate Blogging
SEPTEMBER 10, 2014
And being able to do this in a corporate context? The post How To Actually Get Storytelling Into Corporate Blogging appeared first on Doktor Spinn. It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist.
The 10 worst bits of corporate jargon
DECEMBER 4, 2015
As corporate communicators, we've all heard—and grumbled about—terrible buzzwords and trite phrases. from OfficeVibe lists 10 corporate buzzwords that ought to be flushed away forever.
How PR and corporate communications can use animated gifs
MARCH 16, 2017
As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. How to create and find gifs for public relations and corporate communications.
How PR pros are stewards of corporate character
APRIL 27, 2015
PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character.
The changing face–and strategy–of today’s corporate online newsroom
APRIL 4, 2016
The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more?
Make Issues Management an Integral Part of your Corporate Culture
FEBRUARY 2, 2016
Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. The post Make Issues Management an Integral Part of your Corporate Culture appeared first on Melissa Agnes - Crisis Management Keynote Speaker.
Stockholders in the Corporate Family – or contemporary activists?
AUGUST 5, 2015
At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration).
3 questions corporate communicators should ask
SEPTEMBER 28, 2016
Corporate communicators, does this exchange sound familiar to you? Co-worker: “We need a flier.”. You: “A flier?”. Co-worker: “Yes. We need to get the word out about all the latest online courses we are offering. We want to create a flier to go with the membership renewal letters.”.
Robot content machines: Viable option for today’s corporate communicator?
NOVEMBER 10, 2014
A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Wait, is this for real? Are robots going to steal communications jobs?
Talking Points Event Series: How fake news is already impacting the corporate and media worlds
JANUARY 23, 2017
Can fake news negatively impact the reputations of your corporate executives? These questions are on many PR, corporate communications and media people’s minds in 2017. Can fake news negatively impact your company’s reputation and stock price?
Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience
Holtz Communication + Technology
SEPTEMBER 12, 2014
Annual Fortune 500 study finds blogging on the decline —Three percent fewer of the Fortune 500 have public-facing corporate blogs than last year, according to research released by The Center for Marketing Research at the University of Massachusetts, Dartmouth.
Agency vs. Corporate: Which One Is Best for You?
SEPTEMBER 8, 2011
It made me think about the same arguments for agency vs. corporate sides. What I love about working on the corporate side: Non-billable. Agency vs. Corporate: Which One Is Best for You? Communication agency PR corporate communication corporate PR jeanine black PR
2015 Corporate Social Responsibility Awards finalists have been named
DECEMBER 17, 2015
Next, the judges will re-visit the finalists’ entries and name the 2015 winners of the Corporate Social Responsibility Awards. Junior Environmental Scouts, Metro Pacific Investments Corporation. Corporate-Community/Nonprofit Partnership.
Deadline extended: 2015 Corporate Social Responsibility Awards
NOVEMBER 17, 2015
How corporate IT is actually killing employee communications
OCTOBER 7, 2014
Corporate Communications Employee Communications corporate communications trends employee communications trends Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes.
Fake News Can Damage Your Corporate Reputation
David PR Group
DECEMBER 8, 2016
The post Fake News Can Damage Your Corporate Reputation appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Fake news just got real. Last weekend, a North Carolina man named Edgar Welch drove to Washington, D.C.,
Deadline extended: 2015 Corporate Social Responsibility Awards
NOVEMBER 10, 2015
3 all-too-common killers of corporate videos
DECEMBER 2, 2016
Well-executed corporate videos can attract and retain enthusiastic audiences. Yet corporate videos usually suffer from entirely different flaws. Done poorly, though, they will send potential viewers fleeing in droves.
Intertwining Organizational Clarity and Corporate Character
NOVEMBER 1, 2016
In some cases, negative reviews are not one-offs, and a pattern begins to emerge that reflects the Corporate Character of an organization and its degree of Organizational Clarity. Intertwining Organizational Clarity and Corporate Character appeared first on Institute for Public Relations.
Engaging media on Twitter: Through personal or corporate accounts?
NOVEMBER 4, 2015
In this case, the wrinkle was this: As a consultant (sorry brand folks, just talking to my agency/consultant friends here), does it make sense to engage reporters on Twitter from your personal handle, or from the client’s corporate handle? But, the downside is its a corporate account.