What is Corporate Storytelling and How Do I Use it?
SEPTEMBER 15, 2016
The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? Matt Press has more. appeared first on Spin Sucks. Related Stories Which Brand Storytelling Persona are You?
Journalists Have Spoken: Your Corporate Newsroom Sucks
MAY 16, 2016
We forgot the basics of corporate communications, where the golden rule, “treat others as you would want to be treated” needs to be applied to our media contacts too. The post Journalists Have Spoken: Your Corporate Newsroom Sucks appeared first on Spin Sucks. Joe Witte shares why your digital newsroom matters and how to make it more user-friendly for journalists. No way! Sarcasm.
Protect Your Corporate Culture by Hiring Right
OCTOBER 29, 2014
By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affects — or doesn’t—your corporate culture. One Company’s Corporate Culture I stumbled upon a company recently whom I knew little about. The post Protect Your Corporate Culture by Hiring Right appeared first on Spin Sucks. Your people. Be responsible for making us better.
10 corporate writing crimes
JUNE 16, 2015
Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. In a corporate environment, it can be tough to remember that the audience is the “end user” of what you’ve written. Using "corporate" verbs.
Managing Corporate Online Hate
David PR Group
APRIL 3, 2015
The post Managing Corporate Online Hate appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. While I’m certain she wasn’t pondering online reputation management, Taylor Swift had it right when she sang “the haters gonna hate, hate, hate” in her hit single “Shake it Off.” You Have the Right to Remain Silent.
10 outstanding corporate blogs
JANUARY 28, 2015
Alignment with corporate objectives. Coca-Cola has several content sites, but "Unbottled" is what company blogging is all about: rich content; stories aligned with corporate objectives; responsive engagement; diversity of views from customers, employees and partners; great emotion and human connection. There seems to be a lot of noise about the "death of the company blog.". Wal-Mart.
4 unwritten commandments of the corporate communicator
FEBRUARY 23, 2015
Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. What am I talking about? I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. 1–Thou shall always keep executive admins happy. As a corporate communicator you NEVER want to eat alone.
Is the corporate blog still content marketing’s “home base”?
SEPTEMBER 18, 2015
Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head? We own that content. We can drive leads on our site. We can track user behavior more accurately. Hear me out.
Unlocking Value from Integrated Corporate Communications and Marketing
NOVEMBER 22, 2016
The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions. Integrated corporate communications and marketing can create an employee-centric culture. Thoughts from Experts. Antonio Lucio, HP Inc.
Survey says PR Best Positioned to Manage Corporate Social Media
Sword and the Script
JANUARY 12, 2016
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. by Frank Strong. Why is PR Well-Suited for Social Media?
How long before virtual reality transforms corporate storytelling?
APRIL 6, 2015
They’re what I would call “experiential marketing” What about using VR for corporate storytelling? even think this has possibilities among corporate communicators. Corporate Communications Trends virtual reality corporate communications virtual reality PR virtual reality storytelling VR corporate communications VR PR Would that have legs?
10 distractions corporate communicators face
JANUARY 28, 2016
For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write. Here’s what I found to be the most common distractions in my job: 1. Unwanted writing advice. Pushy vendors.
The Correlation Between Corporate Culture and Successful Crisis Management
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Corporate Culture Development chevy issues management marketers mindset pr
3 websites corporate communicators should know about
NOVEMBER 10, 2015
As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Fiverr is a great option for smaller corporate communication departments that need to outsource assignments or need outside expertise. These aren’t writing sites per se, but they potentially can make your work life easier.
8 Corporate Communications Tips for Hiring a PR Firm
Sword and the Script
MAY 26, 2015
Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. It’s a valid complaint and corporate communications should be sensitive to it if they want the business relationship to get a solid start. The post 8 Corporate Communications Tips for Hiring a PR Firm appeared first on Sword and the Script.
Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals
JUNE 24, 2016
Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European UnionThe UK has voted to leave the European Union.
4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)
JANUARY 14, 2015
Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). I’ve worked on the agency side, consulting with big clients (Beehive/Deluxe). Corporate communicators LIVE in meetings. They are–and then some. God, I certainly hope so.
11 corporate terms and what they mean to communicators
AUGUST 25, 2015
To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use. Below is list of other such corporate terms and what they mean to communicators. Corporate communicators are often seen as "change agents" and may reluctantly take on that role. Corporate communicators, do you have any other terms to add to this list?
How To Actually Get Storytelling Into Corporate Blogging
SEPTEMBER 10, 2014
And being able to do this in a corporate context? The post How To Actually Get Storytelling Into Corporate Blogging appeared first on Doktor Spinn. It’s quite difficult to become an accomplished storyteller. would know, having spent most my life dreaming of becoming a novelist. Well, you can of course […] Hey you! Click here to join 2,400+ online spin doctors today!
The 10 worst bits of corporate jargon
DECEMBER 4, 2015
As corporate communicators, we've all heard—and grumbled about—terrible buzzwords and trite phrases. from OfficeVibe lists 10 corporate buzzwords that ought to be flushed away forever. Low-hanging fruit," "out of the box," "deliverables," "ideate"—it's hard to decide which is the worst offender. circle back next week. You immediately regret it. The regret still stings, though.
Talking Points Event Series: How fake news is already impacting the corporate and media worlds
JANUARY 23, 2017
Can fake news negatively impact the reputations of your corporate executives? These questions are on many PR, corporate communications and media people’s minds in 2017. and Chris Ison , associate professor-journalism at the University of Minnesota to discuss the fake news “crisis” and how it’s already impacting the corporate and media worlds. Feb. 8.
How PR pros are stewards of corporate character
APRIL 27, 2015
PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character. She offered up five areas in which corporate character is important: 1. That puts a premium on corporate character and ethical behavior,” Strong said.
The changing face–and strategy–of today’s corporate online newsroom
APRIL 4, 2016
The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Heck, many corporate online newsrooms still DO look like that. What they do instead is post news in the form of blog posts on its corporate site.
3 questions corporate communicators should ask
SEPTEMBER 28, 2016
Corporate communicators, does this exchange sound familiar to you? Co-worker: “We need a flier.”. You: “A flier?”. Co-worker: “Yes. We need to get the word out about all the latest online courses we are offering. We want to create a flier to go with the membership renewal letters.”. You: “How many fliers are currently mailed with the membership renewal letters?”. Co-worker: “Yes.”. PR Daily.
Stockholders in the Corporate Family – or contemporary activists?
AUGUST 5, 2015
At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions. Note: Background vector designed by Freepik.
Fake News Can Damage Your Corporate Reputation
David PR Group
DECEMBER 8, 2016
The post Fake News Can Damage Your Corporate Reputation appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Fake news just got real. Last weekend, a North Carolina man named Edgar Welch drove to Washington, D.C., Armed with an assault rifle, he entered the pizza joint and even fired his weapon. Scary stuff. Fake news is nothing new. Assess.
Robot content machines: Viable option for today’s corporate communicator?
NOVEMBER 10, 2014
A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Wait, is this for real? Are robots going to steal communications jobs? ARE ROBOTS TAKING OVER THE WORLD? After I calmed down a bit, I decided to look into this a bit more for myself.
Make Issues Management an Integral Part of your Corporate Culture
FEBRUARY 2, 2016
Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. The post Make Issues Management an Integral Part of your Corporate Culture appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Corporate Culture Development crisis prevention employee training issues management reputation management
3 all-too-common killers of corporate videos
DECEMBER 2, 2016
Well-executed corporate videos can attract and retain enthusiastic audiences. Yet corporate videos usually suffer from entirely different flaws. Done poorly, though, they will send potential viewers fleeing in droves. Bad audio, poor camera work and unflattering lighting are typical of amateur videos. Here are three of the most common: 1. Playing politics. Pick storytellers.
Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience
Holtz Communication + Technology
SEPTEMBER 12, 2014
Annual Fortune 500 study finds blogging on the decline —Three percent fewer of the Fortune 500 have public-facing corporate blogs than last year, according to research released by The Center for Marketing Research at the University of Massachusetts, Dartmouth. collect these on my link blog , which you’re welcome to follow. “Remember the dead. By the way, burgers.”
Agency vs. Corporate: Which One Is Best for You?
SEPTEMBER 8, 2011
It made me think about the same arguments for agency vs. corporate sides. What I love about working on the corporate side: Non-billable. Agency vs. Corporate: Which One Is Best for You? Communication agency PR corporate communication corporate PR jeanine black PRToday’s guest post is written by Jeanine Black. Has it made me “soft?” Fast paced.
Intertwining Organizational Clarity and Corporate Character
NOVEMBER 1, 2016
Similar to Organizational Clarity is the Page Society concept of Corporate Character , espoused in the Page Model , which refers to the differentiating identity of the organization expressed through the alignment and activation of similar elements – its mission, vision, values, culture, strategy, brand and business model. Long pockets. Short arms. The employees are just numbers. No raises….Miscommunication
2015 Corporate Social Responsibility Awards finalists have been named
DECEMBER 17, 2015
Next, the judges will re-visit the finalists’ entries and name the 2015 winners of the Corporate Social Responsibility Awards. Junior Environmental Scouts, Metro Pacific Investments Corporation. Corporate-Community/Nonprofit Partnership. Teva: National Corporate Partner of Volunteers in Medicine (VIM), Teva Pharmaceuticals. It’s time to recognize them. Community Affairs.
Deadline extended: 2015 Corporate Social Responsibility Awards
NOVEMBER 17, 2015
Deadline extended: 2015 Corporate Social Responsibility Awards
NOVEMBER 10, 2015
How corporate IT is actually killing employee communications
OCTOBER 7, 2014
Corporate Communications Employee Communications corporate communications trends employee communications trends Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email.
Engaging media on Twitter: Through personal or corporate accounts?
NOVEMBER 4, 2015
In this case, the wrinkle was this: As a consultant (sorry brand folks, just talking to my agency/consultant friends here), does it make sense to engage reporters on Twitter from your personal handle, or from the client’s corporate handle? Although… Engaging from the client’s corporate Twitter account. In this case, you’d have to use the corporate account.
Why a Corporate Blog is Crucial to Any Thought Leadership Plan
SEPTEMBER 12, 2016
Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a. The post Why a Corporate Blog is Crucial to Any Thought Leadership Plan appeared first on RH Strategic. Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Read More. PR Best Practices bestpractices blog dc pr publicrelations rhstrategic seattle
Who’s Behind Corporate Advocacy on Social Issues? Employees.
AUGUST 8, 2016
Major corporations are facing growing pressure to weigh in on social issues — and much of this pressure is coming from employees themselves, says a new Public Affairs Council study, Taking a Stand: How Corporations Speak Out on Social Issues. This counters the common narrative that corporations speak out primarily because they’re trying to pacify external critics. Employees.
Announcing the finalists for the 2014 Corporate Social Responsibility Awards
JANUARY 20, 2015
Next, the judges will re-visit the finalists’ entries and name the 2014 winners of the Corporate Social Responsibility Awards. Best Corporate-Community Partnership. AECOM Technology Corporation, Corporate-Community Partnership. Auctioneers, Corporate Kids Challenge 2014. Best Corporate-Nonprofit Partnership. It’s time to recognize their efforts. Louis, St.