Get Your Free 2015 Social Journalism Study…& Infographic!
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. For a quick look at what’s in the study, check out the infographic below. Click here to read the full study!
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Comments Excellent post. So well explained. You know we need the.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying. ” And the 2012 IBM CEO Study confirms it once again. Four years ago, I was invited to do my very first webinar.
Five Tips for Writing Case Studies that Rock
JANUARY 21, 2015
By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Except, just how do you write compelling case studies ? Just like all aspects of writing, case studies follow a standard formula. However, one of the tripping points with case studies is they can be a bit dry and boring. Great! It’s not difficult.
Study: The Dark Side of the Gig Economy
DECEMBER 20, 2016
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. Media analysis can provide insights into the trends and affinities of population groups.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.
Relentlessly Pursue Your Professional Goals: A Case Study
OCTOBER 24, 2016
Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks. Ready to achieve all of your professional goals?
Key Digital Trends for 2017 | Study by social@Ogilvy
JANUARY 3, 2017
The full study by Marshall Manson and James Whatley of Ogilvy can be found here. Here’s a haul of the next five big trends: Download the full study here. Key Digital Trends for 2017 | Study by social@Ogilvy appeared first on Institute for Public Relations. This post appears courtesy of Ogilvy. As 2017 begins, agencies and brands are looking to key trend measurements.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? even more effective than in-person meetings (63%), social media content (58%) and blogs (54%).
Barilla sponsored ‘study’ fools consumers
JULY 7, 2016
study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. Is pasta good for you? In the worlds of health and marketing, it depends whom you ask. Image via
JCB HYDRADIG Social Media Case Study
JULY 20, 2016
thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn. Dan works in the marketing team at JCB World Headquarters here in the UK. ‘Believe the Hype’ is the title.
Seize Every Marketing Opportunity with B2B Case Studies
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. What goes into a successful case study? What case study format best fits your company's needs? Blog Posts.
How to make employee recognition a buzzworthy experience: A case study from Mattel
Holtz Communication + Technology
MARCH 9, 2015
It also reinforced the company’s focus on creativity and innovation, and provided 10 case studies demonstrating how it was implemented by people just like them in the real world of day-to-day work. They have access to tools they can use to engage in conversation with each other, including tools that hide those conversations from management view. Big money, small experience.
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. The fifth annual Global Social Journalism Study, conducted in partnership with Canterbury Christ Church University, explores how social media affects journalists across seven countries in both their work and their communication with PR professionals.
#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case studyIf you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in your feeds last Wednesday. The premise? Maybe they didn’t. Smart.
Study: ‘Influencer marketing’ on the rise
MARCH 20, 2015
recent study in the Journal of Consumer Research found. In their study, researchers found that 92 percent of consumers turn to people they know for referrals above any other source. It’s no surprise that word-of-mouth marketing is effective, but when brand managers combine it with the power of social media, they see greater campaign success, all while spending less money.
Buzzfeed study challenges viral content myths
MAY 2, 2016
From Fractl’s website, here’s the study’s breakdown by article type: Books, movies and TV: From “Parks and Recreation” to “Pride and Prejudice,” BuzzFeed has a lot to say about pop culture. The least image-laden article, ‘This is why your baby doesn’t sleep through the night,’ had 456 words per image—which is almost a full page (of 12-point, single-spaced font) per image ,” the study states.
Study: To win over millennials, increase your digital presence
AUGUST 16, 2016
Here are a few highlights from the study, and how brand managers can cultivate these younger consumers easily and expeditiously. Despite that, most study respondents (55 percent) reported regularly using two or more communication channels to contact a company or brand before an issue was resolved. Gone are the days of perfecting a single engagement approach, even online. Image via
TCIP #052 – A Crisis Management Case Study with Monika Lancucki
JUNE 6, 2015
The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days. Enjoy! Running time: 54:31. Connect with us!
Study: Effective Content Marketing Has One Element
Sword and the Script
OCTOBER 7, 2014
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. If you enjoyed this post you might also like: 9 Sweeping Lessons from Content Marketing Benchmarking Study.
Study: Big Companies Lag at Blogging, Social Media
Sword and the Script
OCTOBER 21, 2014
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. Three Takeaways from a Big Company Study. And then we wind up with studies like this one.
Study: Millennials’ news consumption 'strikingly different'
MARCH 16, 2015
The notion that millennials aren’t plugged into news and current events is simply untrue, according to. a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.
Fortune 500 Companies Prefer Instagram over Blogs, Study Says
MARCH 21, 2016
The full study can also be found on their website. Instagram usage increased 13 percent among 2015 Fortune 500 (F500) corporations while blog usage decreased by 10 percent, according to a 2015 University of Massachusetts Dartmouth study. In 2008, the study was primarily focused on blogging. For more in-depth results, please read the 2015 social media adoption study.
Trust Economy: Summaries to 4 Content Marketing Studies
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. 1) Content Requirements at Every Stage of the Sale. Provide content with expertise and value according to a LinkedIn study called “ Rethink the B2B Buyer’s Journey.”.
Corp Comm Frets Leadership in Crisis Comms, says Study
Sword and the Script
JULY 12, 2016
Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. The post Corp Comm Frets Leadership in Crisis Comms, says Study appeared first on Sword and the Script.
Study reveals social media is undermining journalistic values
JULY 23, 2015
I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. So it’s very interesting to check out, as each year, different trends seem to be emerging and I like to see if anything is new. know what I believe.
Study: Brand managers ignore 80 percent of complaints on Twitter
JUNE 15, 2015
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbreakers arrived at the number after studying 6.5 Socialbreakers reports that 80 percent of questions posed to United States companies are ignored. million tweets and 1.4 million Facebook posts across 50,000 brands.
The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research
JULY 11, 2016
The full study is available here. Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research. Learn about additional guiding principles and read the full study here: [link]. This post appears courtesy of Weber Shandwick and KRC Research.
How to Develop B2B Case Studies That Actually Convert
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. Case Studies
Study: The characteristics of highly shareable content
FEBRUARY 2, 2016
New research from the Reuters Institute for the Study of Journalism shows that readers hunger for analytical and inspiring content, so publishers shouldn't worry about the demise of high-quality journalism. Other studies produce conflicting recommendations about length, she notes. If you believe that, you're wrong. Readers frequently share articles containing comprehensive analysis.
Study: Why and how PR pros can dominate content marketing
MARCH 23, 2016
Though you should focus on storytelling and engaging your audience, a recent study from the Robert H. The study cites a Pepsi Light ad that depicts a model spritzing it on her like perfume. The study’s results shouldn’t discourage PR and marketing pros from being innovative, however. Adyoulike. PR’s opportunity with content marketing. With content, keep it simple. Image via
Study: Consumers want to interact, be ‘friends’ with brands
OCTOBER 16, 2015
Trendera study reveals that 63 percent of consumers want brands to treat them like friends. Though only 14 to 35 percent of those surveyed by Ascend2 say blog posts, case studies, reports and white papers are effective, marketers shouldn’t be quick to dismiss the power behind blogs. That study shows that it takes two years for a blog posts to gain 99 percent of its impressions.
Studies: Digital media thriving, but press releases still most trusted
DECEMBER 29, 2014
Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent). Digital media is growing. That may be the overarching theme of Pew’s latest State of the News Media report. billion last year.
Study: Shoppers rank America's most trusted brands
FEBRUARY 15, 2016
Walking into any big-box or grocery store can be overwhelming. With so many brands vying for shelf space, consumer confidence is essential, and can often mean the difference between success and failure. If you’re uncertain about a retailer’s reliability, firms like BrandSpark International can help. The 2016 list takes a look at consumer packaged goods in more than 100 categories. Category. BRAND.
Study: These words will make or break your subject line
OCTOBER 5, 2015
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report. was based on data from more than 3 billion email attempts that were part of 125,000 global campaigns conducted by organizations in four industries (retail/B2C, conferences/events, media/publishing, and B2B). Marketing Profs. Image via
Case Study: Multimedia News Releases Generate Quality Leads
JANUARY 5, 2017
Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases. News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. Video. Diagrams.
Case Study: Amplify Media Relations with Paid Social Advertising
MARCH 29, 2016
The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. When there is an opportunity in the marketplace you need to strike quickly and effectively. Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. Lesson learned?
Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. How do I know? I get the pitches.
Investor Relations Study: 1 in 4 of institutional investors use social media for research
DECEMBER 2, 2016
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. In 2014, we published an updated study. To date. we
Monday Roundup: Social PR Case Studies
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. 1. 10 Influencer Do’s and Don’ts With Amex Social Media VP. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. Why: Super-excellent case study from Arik Hanson.