How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. You mean that much to us… Blog brand video Humour in storytelling infograph Reimagine PR Storytelling Techniques
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.
Five Tips on Using Live Streaming Video
MARCH 7, 2016
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). “If you lose connection while live, find a place with better signal” – Facebook Live Video best practices. Periscope archives live videos for 24 hours only. Conclusion.
Virtual Reality Video is Stupid and I’ll Tell You Why
NOVEMBER 21, 2016
Virtual reality video is here. The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. shiny new toy or the future of content marketing? Comments Lesson tonight at 8:00.
Marketing Videos Don’t Have to Cost a Fortune
MAY 12, 2015
know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau.
Why are PR and marketing ignoring the hottest video trend?
Holtz Communication + Technology
FEBRUARY 10, 2016
An important video trend has been gaining momentum for some time. Despite the popularity of these videos, and the increasing number of them, there has been virtually no adoption of the technique among public relations, corporate communications, and marketing. The videos are ridiculously short and require no audio. They remain almost exclusively the province of the news media.
Canva for Infographics Video Tutorial
The Proactive Report
JANUARY 6, 2017
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Canva Basic Steps from Sally Falkow on Vimeo.
Friday Wrap #153: Policy problems, Instant Articles, VR in retail,and video, video, video
Holtz Communication + Technology
MAY 15, 2015
Millennials are searching for how-to videos on YouTube via mobile —More than 100 million hours of how-to content has been consumed on YouTube so far this year, representing a 70% growth over last year. Millennials are the largest group watching this content, and 91% of smartphone users are looking for these videos when performing a task. Sound familiar? Read more. Read more.
How to Measure the Success of Video Communications
FEBRUARY 13, 2017
As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? Video Metrics.
Video: My Upcoming Book
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Related Posts You Might Like: F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About Video: What You Need To Know About Using Purchased Vector Art Video: Using LinkedIn Company & Showcase Pages for PR This post appeared first on Rock The Status Quo and is written by Carrie Morgan.
Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat
APRIL 21, 2015
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. On Tuesday, April 28th at 8:30 p.m. See you on the 28th! Read more.
5 Things to Consider When Planning Your Video Marketing Strategy
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video? How many people watched the whole video?
How to Sell Video Marketing to the C-Suite
SEPTEMBER 4, 2012
And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. With such a captive video audience, video marketing has become increasingly popular thanks to improved technology, Internet connections, and the sheer popularity of video consumption demonstrated by these statistics.
Producing Business Videos: Shooting, Editing, and Embedding
OCTOBER 27, 2011
This week’s question comes from Christina Pappas , the author of The Content Cocktail , about producing videos and how I do them. She asks: So here is my question for you (and if its been answered, then please point me to the link) and it’s regarding video. So you are creating these videos for Facebook Question of the Week and believe you use a Flip camera but how?
Gin and Topics: An Epic (EPIC!) Wedding Video
SEPTEMBER 4, 2015
Though North America has a long weekend, I think it’s fair to say that most of us will still have time to watch funny videos. She sent a video this week! The Future Bruce Lee. I don’t know if I should be impressed or scared by this video. Epic Wedding Video. And they continue their streak with me with this video about helicopter moms. 2.
The Rise and Rise of Online Video
The Proactive Report
JUNE 23, 2015
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? It is no longer a simple training video that explains the culture of an organization.
Basic Training for Branded Video
JANUARY 18, 2017
In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. To that end, PR Newswire has created a Video Production Boot Camp to help you prepare for your next production. What are my objectives with this video?
Instagram Video Changes: Is Longer Better For Brands?
MARCH 30, 2016
Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos. Longer Videos. But is that true?
Creating a Company Video That Actually Tells a Story
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Right. You walk away.
Gin and Topics: A Video that Will Shock Your Core
DECEMBER 9, 2016
On this week's Gin and Topics, we have a couple of holiday videos, a precocious toddler, and one video that will completely shock your core. The post Gin and Topics: A Video that Will Shock Your Core appeared first on Spin Sucks. Gini Dietrich will cheer you up, make you sad, and cheer you up again.
5 Tips to Reel Viewers in With Streaming Video
AUGUST 19, 2015
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! 1. People tune into a video to hear from you. Write a script. Time is precious.
NFL Crowdsources Videos; Increases Social Media Presence
OCTOBER 9, 2012
So imagine my surprise and delight upon discovering the video montage the NFL does every Thursday night is crowdsourced. NFL Crowdsources Videos. It turns out you can be a fan alongside CeeLo Green if you upload your fan video from your house, a bar, the stadium, tailgating, or wherever the heck you’re celebrating your team. I love football. love everything about it.
The Spin Sucks Inquisition: Corina Manea on Video
DECEMBER 4, 2015
Introducing…The Spin Sucks Inquisition on video! And why? I won’t spoil the video by giving you the answers here, but I will tell you her story of getting the treadmill home is H-I-larious! If you can’t get the video below, you can click here and watch it on the Tube of You. By Gini Dietrich. Alright, alright! Who do you think is doing livestreaming well?
8 steps to perfect your filming for PR video interviews
PR in High Definition
FEBRUARY 19, 2015
This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.
Why marketers should embrace video in 2017
JANUARY 8, 2017
If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. Nielsen reports that 147 million Americans watch video on the internet, and Outbrain’s latest research shows that 87 percent of online marketers are using video content to reach them. Need more proof that video is the way to go for your 2017 marketing strategy?
The Spin Sucks Inquisition: Martin Waxman on Video
DECEMBER 18, 2015
Where can people find you online? I won’t spoil the video by transcribing his answers (that and I’m lazy), but I learned something new about him from our conversation. The post The Spin Sucks Inquisition: Martin Waxman on Video appeared first on Spin Sucks. By Gini Dietrich. Welcome to the very last Spin Sucks Inquisition of 2015. Can you believe it? Where You Can Find Martin.
The social video starter guide
JANUARY 9, 2016
You likely know that video is a huge component of online marketing, and it’s growing. To put a number to it, video will account for more than two-thirds of consumer Web traffic by 2017. So it behooves marketers to know which venues work for which types of videos. This piece originally ran on PR Daily in April 2014. And what about YouTube ads? Can’t viewers skip those?
The 7 Commandments of Video-Streaming Apps
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Live mobile video is the logical next step from the guerrilla-style behind-the-scenes “exclusive” content popularized by Snapchat, Vine, and Instagram Video.
The 5 Basic Steps to Using Video for PR
MAY 1, 2015
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Want to learn how to use video for PR? Determine the purpose of your video.
The Spin Sucks Inquisition: Susan Cellura on Video
MARCH 18, 2016
The post The Spin Sucks Inquisition: Susan Cellura on Video appeared first on Spin Sucks. by Laura Petrolino Related Stories The Spin Sucks Inquisition: Hanna Knowles The Spin Sucks Inquisition: Paul Sutton On Video The Spin Sucks Inquisition: Rob Biesenbach on Video. Stop by to say hello. Comments You guys are having too much fun. can't stop laughing!
5 Ways to Use Video in your Marketing Strategy
Solo PR Pro
JANUARY 10, 2017
Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than a smartphone has opened up new avenues for incorporating it into your business strategy. However, you do not even have to use original video to get these results.
How (and Why) to Use the Silent Treatment in Facebook Video Ads
MARCH 16, 2016
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads. When you scroll through your Facebook news feed, you typically watch video without the sound.
4 Steps to Creating Effective Video Content
MARCH 14, 2016
Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Jeff shared his tips on using video content to drive leads and engage customers. Today’s audiences are bombarded with content. But how? Know your audience.
A guide to better video marketing
JULY 21, 2016
Many marketers would suggest video. According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. recent report even calls video “the storytelling format to rule them all.”. Thinking of adding a video component to your next marketing campaign? Getting your video out there. Image via
Free White Paper! Grab Your Audience’s Attention Using Live Video
AUGUST 11, 2015
Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Start with these tips for the best ways to engage your audience using streaming video: 1.
The Three Tiers of VR and 360 Video Distribution
MAY 3, 2016
Uncategorized 360 video Adam Hirsch Digital Facebook Virtual Reality VR youtube
The Spin Sucks Inquisition: Lubna Sadik on Video
DECEMBER 11, 2015
Doing them on video means my guest has to do their hair (but not put on pants). Of course, we’ve had Lubna on the hot seat before, but I wanted to get her on video so you could see her pretty face and hear her lovely accent. The post The Spin Sucks Inquisition: Lubna Sadik on Video appeared first on Spin Sucks. By Gini Dietrich. have to think about this for next year.
Gin and Topics: Strange, Cheesy Videos
MAY 20, 2016
The post Gin and Topics: Strange, Cheesy Videos appeared first on Spin Sucks. Social Media Top 5 anna kendrick cold drinks dog dancing guacamole song i'm on a boat jimmy fallon justin timberlake the lonely island the roots true colors wendy's training videoOn this week's Gin and Topics, we'll admit it's both strange and cheesy. Related Stories Gin and Topics: Happy Mother’s Day!
Three Innovative Ways to Market Your Product on Pinterest
DECEMBER 19, 2016
Related Stories A Look at How Three Brands Are Driving Social Engagement How to Identify Popular Hashtags on Twitter The Spin Sucks Inquisition: Paul Sutton On Video. Is Pinterest part of your social media marketing strategy? How do you use Pinterest for your business? Emily Connor has some tips to help you master Pinterest marketing.