Trending Sources

Companies must prepare for the possibility of a Trump Crisis

Holtz Communication + Technology

Companies face all kinds of crises but it has been a while since brands have had to add a new category to the list. In addition to financial, technological and natural crises, crises of deception, workplace violence, self-inflicted crises and crises of malevolence, companies now have to contend with the Trump crisis. Slow kills companies fast in a Twitter conversation.”

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

Among the companies lending support to these advocacy groups are the likes of Delta Airlines, International Paper, and Marriott International. More than 125 tech companies filed a joint court brief supporting a lawsuit to stop President Donald Trump’s executive order temporarily banning immigration from seven Muslim-majority countries. Corporate activism is on the rise.

PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

But that doesn’t mean these stories and others like them—stories that could influence perceptions of your company and affect its sales— couldn’t appear on some obscure site you’ve never heard of and spread like wildfire through social media. Facebook told the Wall Street Journal it won’t allow fake news websites to tap into the company’s ad network.

What Values-Driven Companies Really Look Like


He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. The only response from the company was old-world PR gobbly gook reiterating thier talking points. Smart companies aren’t disruptive because they bring new tech.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Dissecting Publicity’s Impact on Pharma Companies


These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Click to enlarge. Click to enlarge.

5 Takeaways from Fast Company Innovation Festival


Uncategorized AI Artificial Intelligence Athena Johnson Audience Charlotte Stewart creativity Digital Edelman edelman dc Entrepreneurship Facebook Fast Company Innovation FCNY Friday5 Glossier Google innovation Into The Gloss leadership microsoft Neely Dockins Renée Revetta social good SoulCycle Tech Under Armour Warby Parker

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. Too often companies invest in their design after they hit a certain pinnacle. You have a lack of cadence.

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

My guess is many people or companies say, “Let’s start a blog!” USA Today  reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of  Fortune  500 companies maintained a blog in 2011, flat from a year ago after rising for several years. It’s not an easy think to keep up. magazine.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas. Be yourself even if it is a company blog. Enjoy! Ask your readers what they want you to write about.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. These individuals are the social voice of the company geared to inform fans of their products, services, events, coupons, and other specials. The Horror Story.

Why Companies Should Seek #INSTAFAME Right Now


The companies who have worked Instagram in to their media efforts are performing at the top and research suggests their competitors should take note. Findings based on user data:  Companies from both the Inc. Consumer and retail companies are top performers when it comes to posting. Hashtags are widely used by company posts. The full study is available here. trending.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Right. You walk away.

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. SiFive’s founders had developed a free and open version of their architecture at the University of California, Berkeley, prior to formalizing the company and the product line. Given That might sound overly technical and niche, but it’s vital. Chips

Friday Wrap #185: A growing social media skills gap, lower engagement in bigger companies, and more

Holtz Communication + Technology

The workforce is not equipped to help companies unlock that value, however. Employees in general aren’t well-trained in social media even as companies introduce advocacy programs that ask employees to help spread the company’s message. Employee engagement is worst in big companies —The bigger the company, the lower employee engagement is likely to be.

The culture gap that’s killing engagement in your company right now

Holtz Communication + Technology

The results revealed that each group thinks it is the source of the company’s culture. For example, acting on the belief that employees value the company’s focus on customers leaves front-line staff wondering why so little attention is paid to work-life balance. One of the most oft-cited cliches in the corporate world has to do with “breaking down silos.”

Why can’t companies use podcasting for issues advocacy?

Holtz Communication + Technology

Consider, for example, tech companies that suffer from patent trolls, those organizations that exist simply to acquire patents and then sue the stuffing out of any deep-pocketed company whose products use the technology contained in those patents. You can’t talk about podcasting these days without someone bringing Serial into the conversation.

Five Tools for Managing Your Company’s Social Media Profiles

Spin Sucks

The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon.

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What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. true definition of your company. You’ll want to show your achievements – and your larger company will appreciate a way to quantify them. Measurement.

How to Use Your Company’s Culture to Get Media Coverage


Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer. As the topic continues to trend, so does the company’s media coverage. Job turnover is significantly lower at companies with rich cultures (13.9

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience. It's a company with sass and attitude, and that's what its audience loves about it. What gives? million followers. GoPro. — 6.7 Warby Parker.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion. Hopefully Uber will further reflect upon this incident and begin to implement better policies and procedures throughout their company around the world. Yes, s**t happens, but this should not have. Case Studies Crisis Prevention

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Holtz Communication + Technology

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. Facing predictable backlash, the company at first defended the quadrupled rates, claiming it was the way to motivate drivers to show up during the crisis. The company has also brought in outside PR counsel to focus on the leak and its broader consequences.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. 1. Big companies do the Twitter; dabble with the rest. The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script. For example: 13 Statistics from an Inc.

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy.

5 ways to pitch yourself to brands, companies and clients

PR Daily

think my campaign’s takeaway—hyper-targeted, off-the-wall pitches—will change personal branding. I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people.

Content Development for B2B Companies

Spin Sucks

But content for B2B companies can no longer be ignored. believe we’ll all become media companies, at some point, and the faster you learn what types of content are valuable to your audiences, the better. Content Development for B2B Companies originally appeared on Spin Sucks on July 7, 2011. It’s Facebook question of the week time (clap, clap, clap)! It’s OK.

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How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now.  500 and then random interviews with executive at companies on the list to get more in-depth data.   What kind of companies are on the Inc. They’re new, fast-moving small companies. If your company does not yet have a strategy in place download this social media strategy template. 500 list?

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Teams need to not only know the themes currently driving media, but also how your company or client fits into that landscape. Objectives.

7 ways companies are (already) using Instagram ads

Communications Conversations

That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time! Many companies, like Coach and Target below, are using Instagram ads to driving e-comm. More ads.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? company narrative is not a mission statement nor is it an inventory of your products, services or accolades. You can’t be too self-promotional, or they’ll tune you out. what’s left? Storytelling.

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Fortune 500 Companies Prefer Instagram over Blogs, Study Says


Instagram’s photo-sharing capabilities help in building companies’ brands and establishing goodwill with audiences. Instagram surpassing blog usage among F500 corporations confirms that America’s largest companies are reevaluating their social media involvement. The study suggests that smaller companies should consider these changes in communications tools.

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5 lessons from America's most hated companies

PR Daily

It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception. Those troubles and other led the company to recall a total of 34 million cars—racking up $2.7 recent report by 24/7 Wall Street.

How to Align Your PR Campaigns with Company Revenue Goals

Beyond PR

Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. Preorder now!

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. The post Five Tips to Make the CFO of the Company Your BFF appeared first on Deirdre Breakenridge.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Within days of Costollo leaving the company, the 140-characters shackles were also off direct messages. On the other hand, if a company has 50,000 followers, but are not engaged (or worse, spam bots), that adds up to a lump of cyber coal. Brooks recommends that companies show their personality, but act as if “you’re on a second or third date.” In other words, “Show your best self.

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Companies also spend an inordinate amount of time and money figuring what their brands should represent.

How PR Can Treat Every Company Like a Start-Up

ImPRessions - Crenshaw Communications

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace. Here are some ways that strategic PR planning can help leaders regain that “new company smell.” What’s new?  Get a handle on content. 

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. The challenge lies in all the social media choices that can overwhelm B2B companies to the point that they figure the safe thing to do is to follow what everyone else is doing.

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10 things companies look for in PR hires

PR Daily

What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking. Here are a few examples of what they had to say. You’ll notice that one word in particular keeps coming up: Intangibles. Register now. ].