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Online PR Thoughts

Reputation matters in a case like this. How careful would you be in working with a company whose chairman is a convicted felon and who has with him two other convicted felons? Yes, everyone deserves a second, even a third chance, but one should still take care to verify business dealings with the firm. This is the situation with the Kushner Companies , whose CEO, the son of the felon, is now advising the Trump administration. How has the former convict acted in the past and how might he operate in the future?

Reputation Management: Eight Steps for Online Repair

Spin Sucks

If you lose reputation, I will be ruthless.”. Reputation management, today, is only as good as an organization’s search results. But reputation management should be handled with the utmost care…it shouldn’t be something that is left simply to sorting itself out, though that is a good starting point. Reputation management requires communication.

Seven Principles to Building an Online Reputation

Spin Sucks

Principles of Building an Online Reputation. Therefore I give you the seven principles to building an online reputation. So I joke with him that not everyone is smart enough to write a book ahead of its time (cough, Six Pixels of Separation , cough) so most of us have to do the really hard work of building a reputation without it. I’ll let you know how it goes. The topic?

Trolls, Smear Campaigns, and Reputation Management

Spin Sucks

little far-fetched in today’s world, but it goes to show how important reputation management is online and what can happen if one person, organization, or group decides they’re going to take you on…and they have deeper pockets and more resources. Reputation Management. Then a good reputation management program will help. **. I am a big fan of The Good Wife.

Online Reputation Management: A How-to Guide

Spin Sucks

Online reputation management (ORM) is most usually brought front and center when an executive, professional, or brand notices an unflattering item on the first page of a search result. Online reputation management is, in most cases, a relatively simple small-scale SEO effort. What has been your experience with Online Reputation Management? Take an inventory. Stay alert.

Four Common Online Reputation Problems

Spin Sucks

Anyone with a vendetta and enough determination can eventually tarnish a company or an individual’s online reputation. Online defamation is a particularly big problem for smaller brands; not only must small business owners contend with bad reviews and damaging allegations, but also with the many internal errors that can create online reputation nightmares. Lack of Awareness.


Online PR Thoughts

His reputation as a savvy investor is intact. His reputation as a balanced participant in the media is in tatters. Peter Thiel was a darling of Silicon Valley until the Gawker case. Now he faces being voted off the board of Facebook. It is a reminder, should anyone need one, that business and news do not have to get along, and indeed are in some ways opposed. The profit motive can and does stand in the way of higher principles promulgated by the media, such as a fair and decent wage, healthcare and fundamental benefits. So Peter Thiel is acting like a normal businessman.

Dramatic Emotional Exits And Destroyed Reputations

Melissa Agnes

The long-term reputational repercussions of a dramatic emotional exit. Unfortunately, the many years behind a positive reputation as a professional who acts thoughtfully and with composure can disappear in the blink of an eye, and people’s new impression of you is divorced from the circumstances. Food for Thought Online Reputation Management By Yael Grauer.

Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

The post Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Current Affairs crisis communication ethics reputation management whole foods marketImage credit: GaudiLab/ In this day and age, the truth is that whether we like it or not, they are both reflective of one another.

Reputation as Pillars of Value | The 2016 US Reputation Dividend Report


But we can’t afford to lose reputation — even a shred of reputation’ has long asserted the economic case for corporate reputation. But, while few would disagree, fewer have been able to put a figure on just how much value is tied up with corporate reputation. This is critical intelligence for the C-suite and the managers of reputation assets. Until recently.

How-to Build a Stronger Reputation with Trust and Resiliency


Reputation Resiliency. The organization is maintaining trust, good stakeholder perceptions and supportive behavior throughout reputational disruption. Unfortunately, reputation resiliency planning is missing in many organizations’ toolkits. The first step to developing a stronger reputation is to build trust with stakeholders. Why do we prefer one company over another?

Why Gamble With Your Reputation?

Melissa Agnes

Yet companies still gamble with their reputation. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or at the very least the reputational damage could have been mitigated. The science of doing this is called reputational risk management.

PREthics: Social Media and Reputational Risk


Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […]. A lot has changed in just a few years. Ethics BEPS Facebook risk RPIE

The Brave New World of Crisis Communications

Spin Sucks

Communication Crisis brand reputation build a positive reputation build an online reputation crisis communication crisis communications crisis communications 101 laura petrolino manage online reputation online reputation reputation managementCrisis communications in our always on, online world is not a spectator's sport.

Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. Online reputation is more than search results.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term.  We learned about it in our college courses and included it on our websites as a practice area.  But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world.  Reputation and cybersecurity joined at the hip.

College Reputation Arms Race – And Puppies

David PR Group

What defines a good college reputation these days?  One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Forbes and CCAP found a statistically significant positive relationship between membership in Division I-A and academic reputation.  David reputationWhere can your kid get in? 

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Jason Booms, Managing Director of Analytics, North America with CARMA, opened the discussion with a presentation of media research conducted to assess the reputation of pharmaceutical companies. Pharma and Healthcare Beyond 2016.

Opinion polls – A damaged reputation?

PR in High Definition

The post Opinion polls – A damaged reputation? This year’s election was meant to be the one of the most unpredictable nights in British politics. Instead – by Friday lunchtime – the Conservatives had a 12 seat majority, and Ed Miliband and Nick Clegg had both resigned as party leaders. Central to the conversation and subsequent fallout has been a focus on the […]. appeared first on Firefly Communications. Uncategorized atomik elections opinions politics polls

Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. brands alone, social media monitoring is the cornerstone of any successful brand reputation program. Apple’s simple aesthetic. Google’s ubiquitous search engine.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. The Online Reputation Explosion. Trust.

Fake News Can Damage Your Corporate Reputation

David PR Group

Tremendous reputational damage – and lost revenue – could be in the offing. If nothing else, this is yet another warning shot and reminder that every business needs to be continually monitoring its online reputation. You may also want to contact a lawyer, but be aware that reputational damage may be inflicted long before a legal solution can be implemented. Scary stuff. Assess.

TCIP #023 – Managing Reputational Risk with David Van

Melissa Agnes

It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. On the bright side, most reputational crises can be predicted and/or mitigated ahead of time. How trust impacts reputation.

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond. Social Silo Mentality: Is your online reputation suffering?

3 Tips to Build Your Reputation on TripAdvisor

David PR Group

Sites like TripAdvisor enable the owner of a property, restaurant or attraction the option to respond to reviewers publicly, and this has become another key aspect of managing one’s reputation on the site. Payea said that each property has a specific dashboard which includes resources to manage reputation issues and dispute reviews. Provide great hospitality. –John.

TCIP #039 – 5 Digital Trends That Impact Your Online Reputation with Martin Waxman

Melissa Agnes

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms? It’s a fun listen that touches on so many important areas of your digital communications and reputation management. Meanwhile, the digital noise gets louder and louder.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. Your reputation as a company can be the difference between Fortune 500 and, “We’re laying off 500 more employees.”. RELATED: Learn to boost your brand's reputation with Ragan Training.

Brand Image vs. Reputation: What’s the Difference?


Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation ManagementCertainly they are linked, but they are not the same thing.

Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks? A Sneak Peek For My Favorite Peeps I’m so excited to be working on a fabulous new identity for Rock The Status Quo! After all, what’s more vibrant and visible than a peacock? Talk about brilliantly colored! love that!! Aren’t they gorgeous?

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Starts with “The Reputation Quotient”. The data is crunched and each company in the survey earns a “Reputation Quotient.”

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Follow Dan on Twitter or read his corporate blog, Reputation and Reality.

Reputation, Reputation

Online PR Thoughts

What is a reputation worth in the financial industry? Wall Street has to increase and maintain vigilance, and financial industry leaders understand that reputation makes or breaks them Billions. That is what an insider-trading scandal is costing SAC Capital Advisors LP. It is not the first nor the last firm from which investors have fled. It will happen again because there will always be people who take shortcuts in pursuit of profit. Hence, financial firms must trust their people to do the right thing each and every day while keeping a sharp eye for the one or two who don''t.

Why Gamble With Your Reputation?

Melissa Agnes

Yet companies still gamble with their reputation. So after conducting many ‘post mortems’ what became very apparent is that, in most cases, the crisis that did occur could have been predicted and therefore avoided altogether, or at the very least the reputational damage could have been mitigated. The science of doing this is called reputational risk management.

4 reputation management questions worth asking

PR Daily

Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore. For organizations and their leaders, the current climate should serve as a reminder that reputational protection needs to be a core objective of any communications program.

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. quarter of companies have no formal reputation management plans. It has to have relationships.

Quantitatively Measuring Reputation for your Brand


It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation ManagementIt’s not even our customers.

Reputation Management: Making Employees Brand Ambassadors

Ron Torossian

Reputation management is no easy feat for any company. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same. These ambassadors are not … READ MORE ».

4 Considerations for Managing Your Brand Reputation Online

PR 20/20

Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Below is a guest post by Elizabeth Victor, a brand advisor for Isentia. She enjoys sharing tips on media monitoring and analysis, as well as PR measurement. You can find her on Twitter and Google+. Not sure what consumers are saying?

The economics of reputation toolkit

Stuart Bruce

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured?

#Bendgate Bites Into Apple’s Reputation… For a Moment


There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters gonna hate.