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Promote Social Media to the Integrated Communications Bullpen

Spin Sucks

Customer Engagement Social Media american family insurance digital marketing Email Marketing interns jack salzwedel kitedesk social ceo reportSocial media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix. The post Promote Social Media to the Integrated Communications Bullpen appeared first on Spin Sucks.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Best Practices Featured Anne Rawland Gabriel BAI Banking Strategies Channel Partners Online Insurance Networking News media relations pitching tipsAnne R. How about any pet peeves?

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Our guest will be Angus McRae , a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as Here’s how! ).

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? 2. What do I need to know about my chances of getting insurance today? 5. We addressed top questions from the community, including: 1. Chats

We Had a Fire


We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance We had a fire: . We didn’t talk too much about it or post it on social media sites. We have to go.”

What You’re Really Paying For When Hiring A Photographer


Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?  1500.00 to hire a photographer?  It’s just a picture. Anyone with a phone can do this.  If not more!

Everything is Measurable in PR

Shift Communications

Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car. One of the comments I saw recently on Twitter about public relations was that some folks consider PR and its impact to be immeasurable. This is patently false. Christopher S.

Announcing our 2016 Video Awards finalists!

PR Daily

Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Liberty Mutual Insurance & Ellen DeGeneres 360 Video, Liberty Mutual Insurance. The Special Edition will be released in mid-March.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Virtually every job today is gained through the network.

Fintech 2015: Top 100 Influencers and Brands


Gary Reader  – Global Head of Insurance Sector at KPMG. “The myriad of technology advances such as driverless cars, machine learning, IoT, home sensors and ‘robo-agents’ offer a new world of opportunity for the insurance industry. The question becomes, are insurers agile enough to shift their view of a transforming world and pivot to new business models?”

A PR Treatment for the Healthcare Industry. Remedy One: Social Media


My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs. Many physician websites contained the generic […]. Remedy One: Social Media appeared first on LTPR.

PR Daily’s Content Marketing Awards finalists chosen

PR Daily

Medical Liability Risk Management Series, NORCAL Mutual Insurance Company. Wish I Had Travel Insurance, RoamRight Travel Insurance. We wanted to hear your story. We wanted to know how you engaged a global audience with enticing video content, interactive social media, revealing blog posts or content series. We asked, and you delivered. Best Article. Best Blog. Best Video.

Seven Simple Steps to Become a Trusted Advisor

Spin Sucks

My particular industry is insurance, but it could just as well be any other service industry such as public relations, marketing, or advertising. And no, I’m not State Farm, Progressive, or Geico, but that is the general perception of insurance; every business or municipality you see will buy insurance and over 98 percent will not buy it from the 3 companies I just mentioned.

3 Medical Marketing Insights From StoneArch's Jessica Boden


Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. When the Affordable Care Act came out with a benefit for expecting moms to receive a free breastfeeding pump through their health insurance providers, it created a significant shift in Medela’s business model. Jude Medical and Medela. Image Sources: Mpls/St.

What Sucks About Being a Communications Professional

Spin Sucks

If your answer to the question “What do you do for a living?” is nurse, teacher, firefighter, or even insurance agent, there are times when I envy you. Specifically, We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. Because, spoiler alert, we’re not spin doctors.

Komen Provides Excellent Crisis Management Case Study

Spin Sucks

Good PR counsel and a crisis management plan is like insurance…you have to have it. Get yourself crisis insurance with an experienced PR firm or professional. So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? If this were a political blog, it would matter.

Communicators need to get familiar with blockchain technology

Holtz Communication + Technology

Last year, Microsoft partnered with a blockchain startup called Consensys, launched a cloud-based blockchain platform for banks and insurance companies that use Microsoft’s Azure platform. Telegraph article explains this will let the customer “pay for the lease and insurance, as well as in-car payments like tolls, maintenance services and parking, on the fly.”

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards. Good customer service and good public relations have never been more aligned. You get what you incentivize.

Laid Off? Now You’re Free to Consult!

Solo PR Pro

Consider your health insurance options. if you’re unmarried, the selection is undesirable, or your spouse is also self-employed, you can usually obtain temporary insurance coverage through your employer’s COBRA plan. “We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell. and growing). Important first steps.

How I Learned to Love Networking

Spin Sucks

But at least it’s no longer true that the only thing it’s in my power to do is sit back and wait until someone notices me—and that feels almost as good as health insurance and a matching 401k. By Cynthia Gelper I’ve had to look for work a lot. So often, it’s sometimes felt like looking for work was my career. Which means, I’ve rarely had the luxury of feeling any security. What do they do?

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How to Avoid a Yahoo Moment

PR Job Coach

If it is about you, insure that what is said or written is the honest truth. Ignominious is how one might describe the latest Yahoo mishap , one of a long line of failures and foibles the company has endured over the last few years. The experience is rife with teaching moments for managements of traditional companies and soon-to-launch startups. Everyone else is spoken for. Hiding it will.

The Spin Sucks Inquisition: Ces Guerra

Spin Sucks

Securing my TX licenses for insurance and real estate was fun and professionally beneficial. By Gini Dietrich Back in the early days of Twitter (when it was still fun), I met Ces Guerra. HUGE LSU fan, cyclist, traveler, skier, author, and hilarious guy, we became fast friends. remember he sent me a copy of his first book— Pill Pushers —and wrote a nice note inside. It was amazing!

Burnish Your Brand by Sculpting with Social

PR Job Coach

Pay particular attention to your “Professional Headline” and “Summary Statement” insuring that they are descriptive and relevant to wine PR. Insure that your biographic information includes aspects of your experience and accomplishments in “wine PR.” Never look a gift horse in the mouth. Let’s take stock of the possibilities. See “Constructing an elevator speech.” One more point.

Brand 57

Friday Wrap #139: Coke suckered, Nationwide pilloried, brand content ignored, & lots of Twitter news

Holtz Communication + Technology

Insurance company mired in controversy after Super Bowl ad —Nationwide Insurance threw a wet towel into the Super Bowl. Flickr photo courtesy of Juhan Sonin. Some Super Bowl follow-up was inevitable in this week’s Wrap, along with the usual mix of news, reports, posts, and studies. Read more. He notes the company’s response to complaints has angered him and others.

PR Rock Stars: Blue Cross Blue Shield of Minnesota’s Laura Kaslow

Communications Conversations

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. But, what I do remember is being impressed. She’s a life-long learner (see–pursuing advanced degree).

3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period.  When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space. The same events company that is acquiring the Content Marketing Institute for $17.6

How Effectively Does Social Media Drive Word-of-Mouth?


Coupled with the idea that our sphere of influence is far smaller than social networks indicate, how do you insure that the one to 10 percent of actual friends are in the peer group that you want to reach? A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks can perpetuate word-of-mouth communication. Conclusion.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session  “A Dr, Patient & Insurer Walk into a Social Network“  at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Whether a doctor uses Skype to consult with a patient or creates an educational video or blog, the obstacle is insurers don’t cover the time and energy doctors put into using social media to help their patients.

Love PR Daily? Come work for us!

PR Daily

Health insurance, dental, and a 401K plan are all available. If you love PR Daily so much that you dream about working for it, your time has come. If you like to complain about all the stuff you would do to make PR Daily better, your time may have come, too. We're looking for someone to take on the position of co-editor of the No. 1 PR news site on the Web. Sounds like a sweet gig, right?

11 examples of exclamation-point abuse

PR Daily

buys you $500,000 of term life insurance!!!” There’s a “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point. If you don’t remember it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had a baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point.

Crisis Communications: Have a Plan for Success

Spin Sucks

Thinking through a crisis communications plan like this is like having really good insurance: The moment you let it lapse, Murphy and his Law take effect. By Gini Dietrich. What a whirlwind last week was at Social Media Marketing World ! We talked about everything from negative reviews and snarky emails to tax evasion and Hurricane Katrina. The one thing everyone had in common, though?

How to Use a Reverse Message Strategy

Spin Sucks

This might be something such as insurance, legal issues, taxes, estate planning, guardianship, or protection devices and services. By Laura Petrolino. We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. ” The result?

5 Unexpected Life Lessons I Learned Working in PR


Not because I wanted the job so badly, but because I had just returned from a volunteer stint in Nigeria and found myself to be unemployed and in dire need of health insurance. This is a guest post by Nova Halliwell, a PR professional in New York City. Forty minutes. stayed. In hindsight, waiting around was a big mistake. Here are five others: 1. The world doesn’t run on smart.  . No one.

8 Ways to Differentiate Your Brand on Twitter in 2016


Tweeting multiple times insured that more people would see it. You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Direct influencer-outreach. Content distribution. We’d like to help. ^TS. Conclusion.

Tackling Obesity: Top 100 Influencers and Brands


Access to care in the form of insurance coverage for the treatment of those afflicted is mandatory.  It is the obligation of nations to address the health and welfare of those who already afflicted by obesity and the more than 70 other associated diseases by providing access to medical and surgical care.” . Obesity worldwide has more than doubled since 1980. The Dr Arya M. ” .

Brand 55

Do Analysts Have as Much Influence as they Used To?


We’re also less dependent on advisers like realtors and insurance agents because we can access much of the same information that they can. The internet has profoundly changed the way that American’s shop. Not only do we have the option to buy on line, we also have the ability to research products and services like never before. PR Strategy

Internal communications thought leaders on the value of the employee communications function

Holtz Communication + Technology

We would cascade messages through layers of leaders, we would use mass-media approaches to insure that everyone got the same message at the same time. I recently posted a vigorous rationale for maintaining a discrete internal communications function as a response to a growing chorus of voices who have deemed employee communications antiquated and irrelevant. Brad Whitworth. Angela Sinickas.

Twitter in Crisis: 5 Things You Need To Know


Because of this, marketers and communication professionals who rely on Twitter need to insure that Twitter continues to serve their business interests as they make changes to pursue their own. Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. Platform changes are on the horizon.

Steer clear of these costly marketing mistakes

PR Daily

Companies like Allstate Insurance, Avis Car Rental and RadioShack have alluring taglines, but offer poor service. On , the insurance company receives an average rating of 1.1 Every business has a product or service worth promoting, but a prolific marketing presence should not be your main goal. False promises negatively impact brand affinity. out of five. percent.”

PR as a Force for Good

6 A.M.

Team Up 4 Health is a program initiated in Bell County, Kentucky by our client Humana , a healthcare company offering insurance and wellness products in conjunction with Microclinic International , a global health and development nonprofit, and the Bell County Health Department. Students are going back to school around the country over the next few weeks. Humana has funded two fitness parks.

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