How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metrics
Five Tips for Writing Case Studies that Rock
JANUARY 21, 2015
By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Except, just how do you write compelling case studies ? Just like all aspects of writing, case studies follow a standard formula.
Komen Provides Excellent Crisis Management Case Study
FEBRUARY 6, 2012
What does matter on Spin Sucks is the incredible PR crisis management case study it’s providing. So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off?
Relentlessly Pursue Your Professional Goals: A Case Study
OCTOBER 24, 2016
Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. Ready to achieve all of your professional goals?
JCB HYDRADIG Social Media Case Study
JULY 20, 2016
I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.
TCIP #052 – A Crisis Management Case Study with Monika Lancucki
JUNE 6, 2015
The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.
For The Third Consecutive Year, DePaul University Students Take Top Honors at Page Society Case Study Competition
MARCH 6, 2017
NEW YORK – March 8, 2017 — Four DePaul University students will be awarded the Jack Koten Page Principles Case Study Award for their winning submission on Apple’s privacy and security battle with the FBI following the San Bernardino shooting.
How to Develop B2B Case Studies That Actually Convert
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.
Case Study: Amplify Media Relations with Paid Social Advertising
MARCH 29, 2016
The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. When there is an opportunity in the marketplace you need to strike quickly and effectively. Media relations has always been a powerful tool for communicating key messages.
Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
Monday Roundup: Social PR Case Studies
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
Case Study: Wholesome Tummies Grows Via Facebook
JANUARY 5, 2011
But I think you’ll really appreciate the case study that comes from building a business through Facebook ads. Case Study Social Media Business Growth facebook ads samantha gotlib wholesome tummies
Case Study: Multimedia News Releases Generate Quality Leads
JANUARY 5, 2017
Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
Measuring the Effectiveness of News Releases — A Case Study
Katie Paine's Measurement Blog
FEBRUARY 22, 2016
The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing.
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
MARCH 26, 2012
Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.
3 ways PR pros can land media coverage with case studies
JANUARY 26, 2017
One of my favorite—and frequently used—tools is a case study. A case study is basically a story about how your client’s product or service solved a problem for an end user. PR pros of almost any industry can use case studies to get coverage.
The importance of case studies
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.
The Best is Yet To Come: A Case Study For Vision
The Stalwart Blog
MARCH 25, 2016
I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc.
How to write an enticing PR case study
APRIL 28, 2016
Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.
Avoid the Noid: A Mascot that Became a PR Crisis Case Study
Sword and the Script
JANUARY 6, 2015
He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.
6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies
B2B PR Sense
AUGUST 27, 2016
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.
The Skimm: THE case study for employee social advocacy
MAY 4, 2016
Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.
Microsoft Stories: Best brand storytelling site on the web?
SEPTEMBER 26, 2014
Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study
The best brand holiday use of Instagram I’ve seen yet–from Target
OCTOBER 24, 2014
We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.
A PR Case Study
Online PR Thoughts
DECEMBER 10, 2013
It has become an instant study for PR firms who are using the mess to educate clients and prospects. As for a case study of the c**k-up, look for it in the immediate future The botched roll-out of the Affordable Care Act exchanges has at least one positive. The administration did nearly everything wrong from beta testing through keeping the boss, Obama, informed.
Raising Cain: Why Herman Cain Is a PR Case Study
NOVEMBER 15, 2011
Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking.
Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup
FEBRUARY 3, 2015
The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study
Crisis & Reputation Management on Boards’ Radar
The Proactive Report
MARCH 21, 2017
Have a “dark” newsroom ready to launch in case of a crisis. Social Media Case Studies crisis media online PR reputation management
People Love Your Brand, So Why Are Your Testimonials Terrible?
FEBRUARY 7, 2017
ask your customers the right questions brand case studies communications team Creative Ways to Get Customer Testimonials Customer testimonials are a marketing and PR advantage do your customer love your brand?
Search & Owned Media Most Used by Journalists
The Proactive Report
OCTOBER 28, 2016
Online PR Social Media Case Studies google journalists media newsroom Online News online PR reputation management Search Visibility SEO
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. Can you launch a successful PR campaign without a news release? Can data help you?
Emory’s Excellent Crisis Communication on Facebook
AUGUST 25, 2014
Sure, you can choose to close down social media, which in this case would have been the Hospital’s Facebook page; but that won’t silence the noise or correct the rumors. In Emory’s case, one important audience group was the general public.
A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370
MARCH 13, 2014
Case Studies By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard.
A telecom company holding a red carpet PR event? Verizon kinda pulled it off.
DECEMBER 16, 2014
Case Studies event case studies PR case studies verizon PR verizon PR case study A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America.
What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe
SEPTEMBER 10, 2014
Case Studies Crisis Prevention Preventable gaffes give you a bad rep for no reason.
The best corporate Instagram account from Minnesota you haven’t heard of
FEBRUARY 5, 2015
Turning over the IG keys to influencers isn’t really a new strategy, but in this case, I thought it made a lot of sense. Case Studies explore minnesota explore mn instagram case study instagram explore mn social media case study minnesota social media case study mn
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.
Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn
DECEMBER 8, 2014
” The two big lessons for you to take away from this case study. Case Studies Crisis Prevention
Why did @Sharpie shut down all its social media accounts?
JUNE 25, 2015
And this, from a brand that was not only heralded as one of THE social media case studies, but also one who was really set up well for success on social (talk about user-generated content!). Not sure we’ll ever know, but it’s an interesting case study.
Online PR Thoughts
APRIL 27, 2016
Fortune has written an article that is a case study for anyone interested in PR and crisis communications. It has to do with instant noodles called Maggi made by Nestle. They are sold widely in India and were the favorite of mothers for children, cost-conscious students and others looking for a cheap but nutritious snack. The crisis began when an Indian laboratory discovered elevated lead levels in a package of the noodles.