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How to Create a Commitment to Lifelong Learning

Spin Sucks

There are three things exceptional entrepreneurs do every day to create a commitment to lifelong learning. Gini Dietrich details each of them so you can do it, too. The post How to Create a Commitment to Lifelong Learning appeared first on Spin Sucks.

How To 57

How To Make Awesome Images (No Photoshop Required)

Cision

Images are an important component of content marketing. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform. For this post, I want to focus on the creative process of editing images. Canva. Canva is a web-based image creation platform that is intuitive and user-friendly. Final images can be saved in JPG, PNG, or PDF formats.

Over-reliance on Marketing Automation Depreciates Leads; Off Script #16: Ted Seward

Sword and the Script

What’s old is new again in sales and marketing, according to Ted Seward.  The company provides lead generation, nurturing and market profiling for B2B organizations – the nitty gritty sales work that frightens many companies. What has changed the most about marketing over the course of your career? In a word, data. Data is the lynchpin of marketing success. We have to start with data. Sales.

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Give your communications strategy a makeover

PR Daily

Harness the Power of Influencers and Advocates

More Trending

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.  Despite the maturation of digital marketing and web analytics, this remains a challenge. And that’s the theme for this week.  As always, you’ll find three articles below that I’ve vetted and recommend for your perusal. 1) The Results of a 30 Second Spot Costing $5 Million. Talk to Us!

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content. The move is probably due to increased pressure from viewers, who are not fans of long ads. that's been focusing. in recent years.

3 Ways to Develop a Great Brand Story with Earned Media

Beyond PR

Earned media may be more difficult to garner, but it can be the most valuable. Earned media establishes trust and credibility – not to mention it can drive leads and sales. The key to getting great PR however, hinges on your brand’s story – what’s the “why?” ” Developing a compelling message is part one. Timing is everything. Public Relations

Seven Simple Steps to Start Writing that Book Now

Spin Sucks

Have you been thinking about writing a book? It's an extremely gratifying experience, and also an incredibly daunting one. It's challenging to sit in front of a blank screen and start knocking out the words. David J.P. Fisher has a step-by-step process to help you become an author. The post Seven Simple Steps to Start Writing that Book Now appeared first on Spin Sucks.

Top 15 Free PR Ideas to Grow Your Online Business

Don’t Ask Your PR Agency These Questions

ImPRessions - Crenshaw Communications

Determining that a public relations firm has the right chops for the job is just the beginning in a quest to find the right PR partner. It’s not enough for a prospective agency to look good “on paper.” ” The two companies now need to delve into each other’s goals and capabilities to see if the fit is right. Others are more worthwhile. How much should we budget for PR? 

Trump is sucking the Air and Fun from PR and News

Flack's Revenge

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, it’s a great article, and everyone goes home happy. Great PR is about taking reporters to a place they never even considered. Bigly. What do you think?

How and why editing can make or break your presentation

PR Daily

One could argue that the editing process is more vital to good writing than the act of writing itself. Your first draft is a hectic mess of cake batter: a mix of ingredients covering your hands, clothes and kitchen. Editing is when the batter becomes a delicious cake. When it comes to editing presentation content , say what has to be said in as few words as possible. Making it shorter. Ethos3 blog.

4 Proven Tips to Consider for Your Content Marketing Strategy

Beyond PR

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? While more marketers than ever are embracing content marketing, a much smaller number of them are seeing tangible results — research shows that just 17 percent of content marketers report their content marketing efforts as much more successful. Does it even make much of a difference?

How to Identify the Influencers You Need to Engage

The Big Question: One Thing You Wish You Knew When Starting Out in PR

Spin Sucks

Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job. The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. The Big Question: Amplify Your PR Success.

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3 Tips To Gaining Executive Buy-In For Crisis Preparedness

Melissa Agnes

A viewer recently asked: “How do we get busy senior executives to realize they need to act now to resiliency against an unseen and not yet present crisis?” ” This is a great and common question. In this week’s #CRISISREADY video, I provide three strategies that have helped my clients get that all-important buy-in from leadership. Take a look! Click here to learn more.

Employees Rule

6 A.M.

2017 Edelman Trust Barometer employee engagement employees Richard Edelman

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5 ways to know if a PR campaign is right for you

PR Daily

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch. Does this sound like you? You ask your friends—and even your competition—how this became possible. Their answer? Public relations. Related: How to Get the Media Hooked on Your Company. It sounds awesome, and you’d love to be able to say you’ve been published.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Influencer Roundup: Top 5 Content Marketing Trends for 2017

PR 20/20

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. 1. Forbes. Facebook. Visual content. Video content. Rappler.

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

Words Too Far

Online PR Thoughts

In the internet era, words that go out of the boundary of common decency tend to resurface at inopportune times. At least, that was the case for this fellow. He has been an arch-conservative flamethrower for awhile and supported on Breitbart news, but his quasi-endorsement of pedophilia was too much for the news site and for his image. It should be a warning, as if anyone needs one, to watch out for what you say even in private meetings or on podcasts. How is it in these times one needs to say that one's words come back to haunt?

How to Find the Right MarTech and PRTech Solutions

AirPR

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a lone wolf. While this new equilibrium is exciting for PR, it’s also a bit daunting […]. Industry Insights & Trends PR Education PRTech PRTech ecosystem

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

30 ways to prove you’re a social media expert

PR Daily

PR Rule #5 — All You Have Is Your Credibility

The Stalwart Blog

Once you’ve lost it, it’s almost impossible to get back. Take the Trump Administration’s Communications Team. They got off on the wrong foot -- several times -- and doubled down by sticking to their guns to argue points that were later proven to be false. Just this week, one popular news network program is banning Ms. Conway from appearing. Organizations should take notice.

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

From depressed cats, to pole dancing senior citizens, this round-up of hilarious HARO queries by Laura Petrolino will add some much needed comic relief to your week. The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Comments I really wish I had a client I could reply to that one!! by Laura Petrolino It can! They do a great job with it! When the.

Leadership and Zigging When Everyone Else is Zagging

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. will always remember November 14, 2014, and it has nothing to do with my birthday. That was the day that Mike Sottak called to say he was accepting our job offer to run our European operation. Since we entered the European market in the late 1990s, the Agency’s experience had resembled a roller-coaster ride.more. The post Leadership and Zigging When Everyone Else is Zagging appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You’ve done it. Take a big breath. You’ve pitched your story, and they chose you. You earned that B2B press coverage, and n ow your article is published for the world to see. It’s the end of the road.or is it? Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. The best part?

How can marketers increase customer loyalty?

PR Daily

The digital age has bred rampant disloyalty among consumers. recent Accenture study shows that the majority of United States consumers (78 percent) are retracting their brand loyalty at “profit-crushing rates.”. Perhaps it’s because the nature of brand loyalty has changed. Overall, we consume differently. Brand managers are partially to blame for this trend—in a good way.

Intern to AC: The Four Tips You Need to Know

Shift Communications

Being an intern is the best learning experience you can ask for. You get to test your abilities with common entry-level PR work without the stress of feeling like you need to understand or be the best at everything. Everyone wants you to help and wants you to succeed. They know you’re not an expert, thus giving you the perfect opportunity to blow their expectations out of the water. Ask questions.

Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. World Cup

The Future Of Loneliness

The Influential Marketing Blog

The theme for the week is the future of loneliness and the stories focus on everything from how technology is reinventing how we hug to the curious role of social media in creating a new kind of loneliness we feel even when surrounded by people. Looking forward to hearing your thoughts on this format and theme structure as well! Story #1 – Remote Hugs And The Future Of Hugging.