Trending Articles

Trending Sources

How to Make Your PR Content Better with Visuals

Spin Sucks

How do you feel about using visuals in your PR content? How important is it to you? It's 2017, yet many marketers still do not use any kind of imagery for their content. Corina Manea looks at the benefits of having the right visuals in your content. The post How to Make Your PR Content Better with Visuals appeared first on Spin Sucks.

PR Pros Take On A President

ImPRessions - Crenshaw Communications

Has public relations finally won the respect of journalists? Sure, PRs and media work together, and we need each other. But the relationship between “flacks and hacks” is an odd and uneasy symbiosis. Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press.

Radio 35

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

Data 37

How to Effectively Use a Social Media Calendar

Beyond PR

In my time helping small businesses with their marketing, I find that the best results come when you’re uber organized. One way to get organized is to have a social media calendar. By knowing ahead of time what you want to share and promote on social media, you can ensure that your social media marketing strategy aligns with other marketing goals. First, What IS a Social Media Calendar? Facebook.

Harness the Power of Influencers and Advocates

More Trending

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice. It is free to use, with some nominal fees for telephone number changes. Google Contacts.

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to meaningful results? The Old Way. Video Metrics. Audience Metrics.

What Every Marketing Boss Loves

AirPR

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or even last week, may not work again today. To boot, successful marketing bosses are increasingly […].

Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks.

Top 15 Free PR Ideas to Grow Your Online Business

A Bridge Too Far

6 A.M.

20th Century Fox A Cure for Wellness fake news Fake news stories fake wellness site Richard Edelman

23
23

Behind the Headlines with Shelley Spector

Cision

This month, The Museum of Public Relations at Baruch College in New York City will kick-off the first-ever Black PR History Month! Following the event, an exhibit featuring lives of different black PR professionals will be on display for a month at the museum. The event is a partnership between the Museum and the National Black PR Society.  Its goal is to help diverse students and young professionals feel a greater connection to a field whose history has long been depicted as dominated by white men. What was the motivation for pioneering this event? She seems great. It’s there.

Think you deserve the digital PR and social media crown?

PR Daily

There is an electricity behind any great event or movement. That buzz inspires and captivates an audience that’s more distracted than ever—yet more socially connected. Digital PR and social media are now the preeminent way to get the word out about upcoming events, product or service launches, social issues and causes—truthfully, everything—and you led the charge. You deserve recognition for your digital prowess. The launch of the 2017 Digital PR & Social Media Awards allows us to shine a spotlight on your extraordinary achievements. Categories include: Best Use of Facebook. Best Blog.

Viral 31

This is how the social networks could stop 82% of fake news

Norton's Notes

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998.

How to Identify the Influencers You Need to Engage

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn. Who Are LinkedIn’s Power Users?

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. The first measure came from a business with a marketing automation system implemented. Unique visitors.

B2B 14

FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice

IPR

Download Full Paper (PDF): FTC Regulation of Native Advertising:  How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. The study concludes with three suggestions on how these FTC regulations will affect public relations practitioners working on native advertising content.

6 ways to craft engaging content

PR Daily

Users are getting sick of force-fed content, just as they’re sick of ads. Consumers want to feel that they’re an active and willing part of the experience; otherwise, they might feel manipulated or ignored. How can you create content and experiences that assuage those feelings of alienation? One key is to use interactive content, which gives users more influence and a greater connection. Quizzes.

How Leading Companies Tie Employee Advocacy to Business Outcomes

The making of the new augmented Gruffalo Spotter app – Great for fun with the kids

Norton's Notes

I love this idea, if you are parent like me frantically searching for outdoor activities to keep your kids entertained. You will most definitely know who the Gruffalo is – he has terrible teeth in his terrible jaws etc. Click here to find your nearest trail to test it out, for my Northern readers – there is a nice one in Dalby Forrest that I will be trying out soon.

Why Tough Love is Necessary for Successful Client Service

Spin Sucks

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully. The post Why Tough Love is Necessary for Successful Client Service appeared first on Spin Sucks. Client Service Communication are you a good communicator?

PR Tips For Crowdfunding Campaigns

ImPRessions - Crenshaw Communications

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout  success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Tee up media relationships.

B2C 12

Values Wars: CEO outbursts vs. authentic sustainable engagement

Holtz Communication + Technology

In every decade, a lot of businesses thrive because they can deliver what’s scarce. Scarcity is a fundamental economic concept that examines the gap between limited resources and limitless desires. Customers will beat a path to the doors of companies that can deliver whatever they want that’s in short supply. Recent days have seen a headlong rush by a cadre of CEOs into social change.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Announcing our 2016 Video Awards finalists!

PR Daily

Investing in video production presents unique challenges for any organization. How do you create a video that’s unique, speaks for your organization and plays on current trends? Our entrants were met with many obstacles, budget constraints and frustrations, but with creativity and dedication, they were able to exceed their goals with impressive videos. VIDEOS BY TOPIC. Good Catch! Jude Medical.

Marketing Spend: What Would You Do with an Extra $5 Million? [UML]

Sword and the Script

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half.  Despite the maturation of digital marketing and web analytics, this remains a challenge. And that’s the theme for this week.  As always, you’ll find three articles below that I’ve vetted and recommend for your perusal. 1) The Results of a 30 Second Spot Costing $5 Million. Talk to Us!

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.

PR Rule #5 — All You Have Is Your Credibility

The Stalwart Blog

Once you’ve lost it, it’s almost impossible to get back. Take the Trump Administration’s Communications Team. They got off on the wrong foot -- several times -- and doubled down by sticking to their guns to argue points that were later proven to be false. Just this week, one popular news network program is banning Ms. Conway from appearing. Organizations should take notice.

Should Your Business Hire A PR Agency Or DIY?

SeeDepth

By Seedepth Congratulations! You’ve launched a company! You’ve got your logo, your website has launched and you’ve started selling. Congratulations! You’re on your way to becoming a bonafide business. It’s exciting! But don’t let that enthusiasm derail what you need to focus on first and foremost: marketing and sales. product or service without customers is a moot point. But where does PR land in this mix? Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right?

Give your communications strategy a makeover

PR Daily

3 reasons digital marketing should NOT own influencer marketing

Communications Conversations

Traackr recently released a study named “Influence 2.0–the –the Future of Influencer Marketing.” ” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a IRM (influencer relationship marketing) platform. Sure, the maturity data has some merit. 16 PERCENT!

The Big Question: One Thing You Wish You Knew When Starting Out in PR

Spin Sucks

Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job. The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. The Big Question: Amplify Your PR Success.

What is NEWS? A Public Relations MAP.

LTPR

My children recently asked me if “NEWS” was an acronym meaning North , East , West , South , implying that it covers all angles, or information from every cardinal direction. Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.” (And a rare instance of an English adjective becoming a noun when made plural; perhaps a formation leap from French.). What actually qualifies as “news,” however, is not so straightforward. Nailing the answer is essential to media relations—at least with a credible third-party media outlet. WHAT IS NEWS?