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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds


The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

A Holiday Gift to Spin Sucks Readers: From Us to You

Spin Sucks

In the Spin Sucks world, December 1 marks the start of the holiday season. This year, we'd like to celebrate by giving our dear readers a gift. Gini Dietrich has more on what it is, how you can claim yours, and what to expect. We hope you join us! The post A Holiday Gift to Spin Sucks Readers: From Us to You appeared first on Spin Sucks.

Getting Your Content and PR Strategies on the Same Page

Spin Sucks

When content marketing is done without coordination of a brand’s PR and overall message, it hinders on both sides. Instead of creating content only to get shares, you should approach it specifically with your company’s core values, message, and goals in mind. Zachary Evans has more. The post Getting Your Content and PR Strategies on the Same Page appeared first on Spin Sucks.

5 terrible writing habits to avoid

PR Daily

I have a theory: The more disciplined the writer, the easier it is to make a living as one. It seems obvious, but it took me several years of filing taxes with “writer” as my profession before I realized that my ability to adhere to the task at hand and complete it effectively was directly linked to my salary. The more disciplined you are, the more money you can make. It’s that simple.

Onalytica - Influencer Relationship Management (IRM)

Onalytica’s IRM software is a complete end to end solution for running influencer programmes, from identification of influencers, managing the engagement process to measuring success and its drivers - it is the CRM solution for influencer programmes.

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30 jobs in the PR and marketing world

PR Daily

Many of today’s PR executives are tasked with making their work environments “more engaged.”. Although refreshing a stale workplace is easier said than done, there are a few ways to take your office culture from average to exceptional, data from YouEarnedIt suggest. Happy employees are high-performing powerhouses. Want to keep your employees happy and engaged? Set a more casual tone. Merkle Inc.’s

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications. An overlooked benefit of media monitoring is that it can also make you a better writer. Media monitoring can expose you to a wide range of content. Monitoring Writing Feature

Proof: Not Quite the Holy Grail, but Damn Close

Katie Paine's Measurement Blog

Without a doubt, one of the most exciting new products I’ve seen come on the market in the last few years is Proof—the brainchild of Mark Stouse, a longtime colleague and friend. When Mark first talked to me about the idea, my initial thought was: the last thing we need is another piece of technology […]. The Measurement Advisor

The Top 5 Traits of Next Generation PR Agencies

Beyond PR

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. challenge, yes, but also a tremendous opportunity. Being flexible, able to adapt to change and finding the right tools and technology is also key. Instill data-driven mindsets. Embrace big data. Specialist subsets.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more. The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks.

Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies. Here’s more, from its 2017 predictions guide : Influencer marketing has emerged as a real line item in the modern marketer's toolkit. Agility is key.

Fake news furor underscores need for human curation in media monitoring and measurement

Media Bullseye

In the wake of the U.S. presidential election, the media and blogosphere have been awash in reports and commentary claiming that fake news stories – especially those shared on Facebook – may have had an influence on the eventual outcome. Drive for automation comes at a cost. But automation can only take you so far. Software saves time while humans add value. That’s where humans come into play.

Behind the Headlines With Jen Dobrzelecki


In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. How did you get your start in PR? Take one of our clients, HIPPEAS, for instance. wasn’t enough.

Film 22

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Write With Purpose: Your Content Marketing Needs a “Why”

PR 20/20

The following is a guest post from Bill Widmer ( @TheBillWidmer ). Widmer is a content marketing expert and freelance writer. He’s also the author of The Proven 7-Step Method to Landing Guest Posts , a free step-by-step guide to help business owners get guest post spots on top sites. Content marketing isn’t a sprint—it’s a marathon. Well, that’s the question, isn’t it? Why are you writing? Shares.

The 2016 PR Trends…How Did the PR Industry Do?

Spin Sucks

It's the time of the year that everyone and their brothers makes predictions for the following year. But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? appeared first on Spin Sucks. Related Stories Determine the Right Metrics for Your Content Marketing Content Marketing Most Certainly is Not Dead To Have a Content Marketing Strategy or Not…That is the Question.

3 ways to increase your brand’s engagement

PR Daily

When engaging with consumers online, do you ever feel like you’re talking to a wall? If your social media posts fail to get “likes,” comments, shares and retweets—you probably are. Don’t fret, though; there is a way to tear down that wall. Social media is a dialogue—and successful social media managers treat all their interactions as such. Focus on quality, not quantity. Use hashtags. Add visuals.

Film 27

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

It was a good pitch.  Timely, tailored, and fitting for both the journalist and the publication.  But the reporter didn’t respond, despite my experience, intuition and persistence. Yet I knew it was a good story – a story with legs. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog.  Media Changes mean PR needs Content Marketing.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Why CEOs Need Social Media


Uncategorized Edelman Trust Barometer Glassdoor Marica Newbert Social CEO

Our PR Holiday Wish List

ImPRessions - Crenshaw Communications

During this busy holiday time, we wanted to press pause for a moment and think of some items that would truly make a difference to those of us working in public relations.  The following gifts would upgrade and improve relationships with clients and media as well. Clients with just causes.  The best CSR programs grow organically from a company’s beliefs or  culture. Budgets with bite. 

B2B 17

Four Email Drip Campaigns to Extend Your Communications Program

Spin Sucks

Email drip campaigns feel like they should be left to, well, the email marketers. But Gini Dietrich proves they belong in the communications plan. Here are four examples that will extend your public relations efforts. The post Four Email Drip Campaigns to Extend Your Communications Program appeared first on Spin Sucks.

Media 38

PR lessons from Mahatma Gandhi

PR Daily

The holidays are an important reminder to thankful for what we have in both our personal and professional lives. In the spirit of that, let’s reflect on our accomplishments this year with a few quotes from Mahatma Gandhi. Here’s how they can inspire all PR pros to be better communicators: “The best way to find yourself is to lose yourself in the service of others.”. We must lead by example. AirPR.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Guest Post by Matt Press. trillion ads are shown online every year. The statistics look impressive – but did they make you feel anything? Probably not. Chances are that most people reading this article will have forgotten those numbers by the time they reach the conclusion. The reason is that numbers look great on PowerPoint presentations … but they aren’t memorable. Guinness.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??


Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Hold a Year in Review Sesh. Whether you conducted a mid-year check-in or not, you absolutely need one for the end of the year with regards to how your marketing efforts performed  the past 12 months.

Investor Relations Study: 1 in 4 of institutional investors use social media for research

Beyond PR

With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. It’s an important tile in the shareholder communications mosaic. About the study. To date. we

Why Community Building is a Responsibility

Spin Sucks

As communications pros we know community building as a great way to drive revenue and awareness for our brands. But it's actually so much more. Laura Petrolino explains the great professional responsibility we have in creating and shaping communities that thrive. The post Why Community Building is a Responsibility appeared first on Spin Sucks. Comments LOL! by Laura Petrolino THANKS!

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Infographic: 14 scientific reasons you shouldn’t work on weekends

PR Daily

When was the last time you worked on a weekend? I’m not a betting woman, but if I were, I would bet that you worked at least a little last Saturday or Sunday. You probably checked your inbox, replied to an email or listened to a voicemail. Maybe you put some time into a project to get a head start on the coming week. Well, don’t do it again. Why not? It’s bad for your health.

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term.  We learned about it in our college courses and included it on our websites as a practice area.  But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world.  Ouch, right? What about online reviews?  –John.

What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional. Hypothesizing. Yes and no. not a statement).

Debunking PR Myths One Little Lie at a Time


Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].