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The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

On today's Spin Sucks Inquisition, we host a surrogate employee and Chicago neighbor, Amanda Gant. Amanda is the digital marketing manager at Orbit Media, and she's an all-around awesome human being. Stop by Spin Sucks and meet her. The post The Spin Sucks Inquisition: Amanda Gant appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: David J.P.

Behind the Headlines With Steve Majors


Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. How did you get your start in PR and communications? started out on the other side of communications equation as a journalist. That’s a great question.

Develop a More Engaging Content Strategy with Influencers

Spin Sucks

Would you like to flip your content strategy upside down and build it back up with a sharper, more influential focus? Of course you do. Who wouldn't want that? Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.

The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” ” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50. As usual, the Gen Xers are COMPLETELY over-looked. Figures, too. We’ve been overlooked for years. And yeah, I’m going to play the victim card. And yeah, I’m going to complain about it. And yeah, it’s a little tongue-in-cheek.

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Onalytica - Influencer Relationship Management (IRM)

Onalytica’s IRM software is a complete end to end solution for running influencer programmes, from identification of influencers, managing the engagement process to measuring success and its drivers - it is the CRM solution for influencer programmes.

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Trust: A Communicator’s Lifeline


Trust is that five letter word that is hard to build and easy to lose. On social media during last year’s PRSA conference, trust happened to be one of the most popular topics of conversation. Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. PRSA shared two great posts last year that drove much of the social discussion around trust.

The Dream That Was the Galaxy Note 7


Media Monitoring PR Strategy Featured

Samsung PR disaster or crisis management? When it all goes up in flames.

Norton's Notes

It has been a truly torrid couple of weeks for consumer giants Samsung. In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic. And this has very much been the case this past couple of weeks. But is such an incident fatal to a brand, or can Samsung survive it unscathed or perhaps even come out stronger?

7 habits of established PR pros

PR Daily

What does it take to be a great public relations professional? Consider something Aristotle said: “We are what we repeatedly do. Excellence, then, is not an act but a habit.”. Work and repetition are essential to succeeding in PR. I’ve worked at a variety of agencies—large and small. Here are habits I’ve observed among the most interesting, accomplished and successful PR people: 1. They study.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How to Optimize Distribution for Your Content


Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. What was the change? Amazon no longer allows businesses to provide free items in exchange for reviews. You see, there was an economy on the Amazon marketplace that was dependent on favorable reviews to drive sales. And Amazon shut it down in a day.

Tech Tool that Makes Digital PR a Breeze

The Proactive Report

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.  I like things to be easy and effective. And, as a small agency, I need it to be affordable too. Check this out.

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Media Monitoring for Nonprofits

Media Bullseye

Even in the corporate for-profit world, pressure to find the most cost-effective media monitoring solution is intense. For nonprofits, where every penny counts and donors keep a close eye on how much money goes to overhead, the pressure is even greater. Fast, Cheap, Good. So what’s the best way to do media monitoring when it has to be good, it can’t be expensive, and needs to be timely?

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Internet stardom can be a double-edged sword—for both individuals finding their 15 minutes of online fame and the brand managers who ride their coattails. Ken Bone, who posed a question in the presidential nominees’ town hall on Oct. 9, instantly became a hit with online audiences and publications—as well as with journalists, PR pros and marketers. Fortune. Buy a one way ticket to the #BoneZone.

Influencing Stakeholder Perceptions

Influencing stakeholder perceptions has never been more challenging for communicators, who struggle to compete with an ever- increasing volume of voices, channels, and messages.

Crisis Communications 101: Apologize First…and Mean it

Spin Sucks

One of the hardest thing for a human being to do is apologize.and really mean it. But in crisis communications, it's imperative it happen swiftly. Gini Dietrich describes why an apology is the first step in righting a wrong—in marriage, in life, and in business. The post Crisis Communications 101: Apologize First…and Mean it appeared first on Spin Sucks. Related Stories Newsjacking Gone Wrong: Four Simple Rules to Heed Master Modern PR By Integrating the PESO Model Eight Halloween Costumes for the Communications Professional.

How to Come Up With Sound Bites for an Interview


The point of public relations  is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. What should you say? What will people remember? Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What is a Sound Bite?

Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

It’s been said and proven time and time again – the best way to handle a crisis is through proactive preparation, not reactive answers. And while preventing a brand damaging event can’t always be avoided, the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Stay calm and put your game face on.

I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships


Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in reality. However, distrust is not the absence of trust. 2013).

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How inept spokespeople can sink your best PR efforts

PR Daily

You've finally hit the "send" button, and the announcement you've worked on for weeks is finally out. It's newsworthy, it's fresh, and you know you'll get interview requests from media outlets. It will be great for your company's brand and reputation, it could force your competitors to scramble, and you and the rest of the communications team will look like superstars. Nothing can go wrong.

Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

4 Questions to Kickstart Your Influencer Marketing


Audiences are more likely to run away from your messages than run towards them. They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. But not everyone is doing it right. Ready to access their insights? Who are you targeting? How often are you listening?

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. This part of the internet, which everyone can see and is indexed by search engines, is known as the “surface web” and sometimes called the clear web or visible web. Originally developed by the U.S. Of course it does.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Marketing and PR Innovation: The 80/20 Rule

Shift Communications

Public Relations and Marketing are fast paced industries. have days (weeks, really) where it’s non-stop from the moment I open my eyes in the morning all the way through to closing them again at night. Days fly by and I have to ask myself, “did I accomplish anything?” I’ve been asking myself that question a lot lately. That’s where the 80/20 rule comes in. Therein lies the problem.

How to measure your social media reach

PR Daily

One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Before you get started, though, it’s important not to confuse metrics with costs. Costs are what you invest to improve or expand your business. Training. Organizational development. Social media technology.

Five Networking Conversations You Need to Have Before 2016 Ends

Spin Sucks

How would you rate your networking skills? Is there room for improvement? What are you doing on a daily basis to get better at it? You think you don't have time, because you're too busy? David J.P. Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year.

Why ‘Ghosting’ Is the Scariest PR Faux Pas


Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […]. Musings


8 Tips for Successful Media Interviews

The Stalwart Blog

Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. Good Luck

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How to Win When Hosting a Twitter Contest

Beyond PR

Even with a large social media following, getting your audience to engage online is increasingly challenging. You cannot wait around for them to come to you. You need to take the first step and offer something of value. One of the most engaging tactics you can employ on Twitter is hosting a contest. Luckily, there are a few key tips you can follow to ensure your audience plays along.

ABCs of pitching success

PR Daily

PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. No matter where you are in the PR food chain, you’ve probably experienced the highs and lows of media outreach. Being in the PR industry for more than 16 years, I have had my share of successes and failures. Through trial, error and constant learning, I continue to refine my pitching. Image via

Eight Halloween Costumes for the Communications Professional

Spin Sucks

Can't decide what to dress-up as this Halloween? Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional. The post Eight Halloween Costumes for the Communications Professional appeared first on Spin Sucks. Communication Tools costume dress-up Halloween halloween for communications pro laura petrolino meme pokemon

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability.