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Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

Millennial Communication Professionals in the Workplace


Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes. By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama. Study conducted by the Institute for Public Relations and the Plank Center for Leadership. The Survey. The Participants. were male, and 1.9% 83.3%.

How To Create Great Content With Your Data


One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping content fresh and relevant for readers can be difficult. The key phrase is “similar businesses.” It may apply to similar businesses, though.

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Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Just set the timer and go about your business.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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The Separation of Powers in Today’s Media Landscape


As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].

8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017. Anna Squibb, director of digital and social media, Sleep Number. New position for Sleep Number. And, it’s probably been a long time coming.

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences. In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. What are my objectives with this video?

What Are Your 2017 Content Marketing Goals?

Spin Sucks

What skills are you building to reach your content marketing goals for 2017. Laura Petrolino shares hers and asks you to join the conversation. The post What Are Your 2017 Content Marketing Goals? appeared first on Spin Sucks. Related Stories PR Content Strategy: Let’s Talk Shop! The Spin Sucks 30-Day Communications Challenge A Holiday Gift to Spin Sucks Readers: From Us to You.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.


Borenstein Group

Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. native of Virginia Beach, current resident of Manassas, and a graduate of Old Dominion University, Terry joined the Borenstein Group after a successful track record at Leapfrog Solutions, a respected marketing communications agency.

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Online PR Thoughts

To attack a much-honored civil rights leader because you don't like what he said about you is incorrigible. Yet, that is what President-elect Trump did on Twitter. He has no shame nor any sense of PR. He thrives on publicity, which he demands to be positive about him. Anyone who would dare criticized him for his behavior is anathema. It is sad that we are looking to four years of this kind of vituperation. (I can't believe that Trump will serve a second term.) The best we can do is to ignore him rather than let rage get the best of us. We will need to take that step by step.

3 trends PR pros should embrace in 2017

PR Daily

What does the public relations industry have to look forward to in 2017? What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust? Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them: 1. Content shockwave. In 2016, we saw more content created than ever before. The imminent future.

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Taking a photograph. With just a few extras you can get amazing shots.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia.

Livestream Equipment Used to Produce the Social Media Breakfast of Houston


We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We We have been hosting the monthly  Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. When that was discontinued in late 2016, we switched to livesteaming from Facebook. We put it on a tripod.

3 ways to add infographics to your PR mix

PR Daily

Infographics are not going away. They’re among the most popular forms of visual content shared online and were the B2B content marketing format with the biggest increase in use last year, according to the Content Marketing Institute. They can also boost media coverage and web traffic, says Laura King-Homan, communications specialist at Omaha Public Power District (OPPD). Don’t overlook TV.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. In the age of social media, an unhappy customer has access to a digital megaphone to share their anger, and most are only too happy to use it. On the list are Comcast/Xfinity , Uber , and Amazon.

Gin and Topics: Pixar Easter Eggs in January

Spin Sucks

On this week's Gin and Topics, Pixar gives us a great surprise by releasing it's Disney movie Easter eggs. You'll be astonished at what's out there. The post Gin and Topics: Pixar Easter Eggs in January appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Thanks Obama Gin and Topics: Look Younger and Skinnier in the New Year.

FIR Podcast #70: Capitalizing on Insults

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Chris Christensen and Jen Phillips joined host Shel Holtz to discuss these topics: Most employees don’t know what makes their company different from the competition — and can’t explain it to customers U.S. travelers make 140 different website visits (on average) before booking a trip. There’s a business model there for brands and agencies.

3 Visual Tips to Give that Boring Annual Report Some Pop


Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. But what is the real purpose of an annual report and who are you drafting it for? Infographic. It’s all about showing. Graphics.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Smart Digital Marketing Starts With This One Thing

WiredPR Group

The world of digital marketing and advertising can seem like a Rubics cube to those who don’t work in it day in and day out. Like a game of poker with a cheap buy-in, the barrier to entry appears low at first. How do you avoid the all-too-common mistakes in digital marketing? It starts with knowing who you’re after. Where some of those things are going to work out for you, some of them are not.

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Behind the Headlines with Catriona Pollard


Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. She is also the author of  From Unknown To Expert , a step by step framework to help entrepreneurs develop effective PR and social media strategies to become thought leaders and influencers in their industries. your spotlight.

The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

How storytelling has changed over the years

PR Daily

Communicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year. You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices. Now we’re telling interactive stories that transcend mediums and break boldly into new channels, such as virtual and augmented reality. You should be proud! At the heart of it all, good storytelling reigns.

Super Bowl LI – Social Media and the Big Game in Houston


In case you haven’t heard, the big game is coming to town. In a few weeks, Houston in hosting Super Bowl LI. This is not just an exciting opportunity for the city of Houston to put its best forward, it’s a “super” opportunity to use social media to promote your brand. The #BigGame is coming and #TeamHouston is ready. Since the last Superbowl in Houston to be precise.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret?  Well, a large part her success is relationships.  It is, after all, called Media Relations. Do your Homework. Read their blog. 

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps


Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. Sorting the Must-Haves From the Nice-to-Haves.

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry. Eric Sachs shares social media habits PR professionals should avoid.

3 ways media metrics can help you handle PR crises

PR Daily

By Ashley Deibert. Making your brand or client look good is different from making them look un-bad. The latter is often the territory of crisis PR experts, but if you’re in PR, you should know the basics of diffusing a bad situation before it gets bigger—and how to keep clients out of harm’s way while the experts rush in. There are media disruptions, and there are media crises. at iQ Media.