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The One Thing You Can Do Right Now To Improve Your Content


One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. adults.

How to Turn Your Personal Story Into a Compelling Brand


The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Check out our list of do’s and don’ts for your brand story.

Brand 38

The Spin Sucks Inquisition: The RoundUp, Part One

Spin Sucks

Everyone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition. The post The Spin Sucks Inquisition: The RoundUp, Part One appeared first on Spin Sucks. Comments Well, he is Jack Bauer. But you look like Miss Kentucky so. by Gini Dietrich Why does Jack Bauer look cooler than me in sunglasses?

4 ways to write content that boosts sales

PR Daily

Selling products and services online isn’t as easy today as it used to be. Marketers face competition for every product and service. You must have a great product for people to want it, but you also have to tell them they want it. Doing this can be tricky—other literary tricks that attract readers to other pieces of content won’t work when you’re trying to make a sale. Know your audience.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

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Why Agencies Need to Play Nice In the Sandbox

Spin Sucks

Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more. The post Why Agencies Need to Play Nice In the Sandbox appeared first on Spin Sucks.

Meet Minnesota’s Power PR Couples

Communications Conversations

If you’ve worked in this industry long enough, you’ve probably met one: A PR “Power Couple.” ” You know, that couple that either met in college in PR classes, or met early in their careers while working at an agency in town. And, more often times than not, they are, in fact “power” couples. They hold powerful positions. Disclaimer: The Sauciers are friends.

8 ways to help your social media manager help your brand

PR Daily

Whether you are promoting a small or large business, social media can be an effective and efficient part of your marketing program. Your social media managers aren't there solely to read comments left on your brand’s Facebook page. They’ll help you make the most of your marketing campaigns, and here are ways to tap into what they have to offer: 1. Make them part of the team. Plan for measurement.

62 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government  . Government Affairs Coordinator , American Crystal Sugar Company, Washington, DC. Communications Lead , Argonne National Laboratory, Washington, DC. 29)  . Corporate. Greensboro, NC.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Finding The Right Balance In Your Media Coverage


Perhaps I’ve been watching too much gymnastics lately (the Final Five is FIERCE), but a successful media relations program is like nailing a perfect balance beam routine…stay with me here. Contrary to popular belief, not all media coverage is created equal. Here are a few tips on how to maintain a balanced media relations routine program. Set realistic goals. sound media strategy (a.k.a

The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

How long before brands completely abandon Twitter?

Communications Conversations

Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. And, in spots, it’s worked for some companies. But recently I’ve started to think differently. think so.

It wasn’t over—and it still isn’t over

PR Daily


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

The August #MeasurePR Chat Key Takeaways

Media Bullseye

I was happy to be asked back to fill in for Shonali Burke during the last #MeasurePR Twitter chat on August 9. The official summary and transcript are posted on her blog, Waxing Unlyrical, pop on over and check it out for the full rundown. Here again is my rundown of the main points raised by the chat. The “ice bucket challenge” is an example of a good multimedia campaign with measureable results.

How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

How will PR and Social Media Evolve in the Next Five Years?

Shift Communications

Ten years ago, I was a freshman in college when a life-changing site called Facebook launched. It was a revolutionary social platform that quickly captivated lives. My daily routine soon included status updates, photo tags and friend requests. Facebook single-handedly transformed the way we communicate. How will social media evolve in the next five years? Paige Kenny. Account Executive.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

8 activities to jump-start your creativity

PR Daily

“Being a writer is a very peculiar sort of a job: It’s always you versus a blank sheet of paper [or a blank screen], and quite often the blank piece of paper wins.”—Neil Neil Gaiman. We’ve all been there. Unable to call up the right words, we stare blankly at our screens and grow increasingly frustrated. What would happen if we let the blank screen win? Let’s find out. Outline. Play a word game.

#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

How Olympic Competitors Are Like Great Marketing Campaigns


Closing ceremonies took place only yesterday but, if you’re anything like me you’re already having Olympics withdrawals. I’ve spent more time watching TV in the last two weeks than I have all year, and I feel incredibly invested in each Olympian. That might seem like a stretch, but they’re really more alike than you think. Here’s why: You don’t have to be #1 to be the most talked about.

Business Lessons from the Spin Sucks Trenches

Spin Sucks

Laura Petrolino discusses a few of the top business lessons she's learned during the last three years at Arment Dietrich/Spin Sucks. The post Business Lessons from the Spin Sucks Trenches appeared first on Spin Sucks. Comments Thanks for starting it off what sound like a great series of.

Evangelizing a Content Marketing Program

The first installment of a five-part guide to becoming an elite content marketer. Use this Playbook to learn how to evangelize a content marketing program in your company.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. In my past, I spent time working with nonprofits and now I pitch tech trade outlets (some of which I didn’t know existed). used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers?

We’ve seen stranger things than a deadline extension…

PR Daily


Behind the Headlines With Imelda Suriato


Photo by Paul Morejón Studio. Brands need to connect with their audiences through effective communication. But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. What are you most excited for in your new role as vice president of Cone Communications? And myself! 3.

Attorney-led Apologies Like the One from Ryan Lochte Don’t Resonate

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You knew it was coming. Today Ryan Lochte issued the requisite apology for making up a story that he was robbed at gunpoint during a night on the town with his pals during the summer Olympics. You can’t really chalk up the bad behavior to impetuous youth. Lochte is 32 years old. Still, adults can.more.

Onalytica - Influencer Relationship Management (IRM)

Onalytica’s IRM software is a complete end to end solution for running influencer programmes, from identification of influencers, managing the engagement process to measuring success and its drivers - it is the CRM solution for influencer programmes.

Are the Media Ignoring Your Email Pitches?

Spin Sucks

Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. The post Are the Media Ignoring Your Email Pitches? appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line

Appearances count: how to fix commonly misused, overused, and underused punctuation

Media Bullseye

In a world of ever-evolving social media, character limits, and texting, who has time for proper punctuation anymore, right? Contrary to what The New York Times says, this isn’t quite true. The NY Times recently published an article titled “Period. Full Stop. Point. Whatever It’s Called, It’s Going Out of Style.” Bilefsky’s audience, however, seems largely unconvinced of his argument.

10 steps to a better PR personal brand

PR Daily

Many PR pros are new to the concept of a personal brand. Before you dive in, here are a few rules. Also, how to take the first steps to perfect your personal brand: 1. Get a professional headshot. Your new professional image starts with your image. Squinching (‘. narrowing the eyes by tightening your lower eyelid and letting the top eyelid drop down just a bit”), smiling and dressing sharp make you more competent, likable and influential. 2. Be discoverable online. Someone somewhere will search for you. Use your real name on the internet, Optimize your social media profiles for discovery! 3.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit


Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. So how can you grab the attention of shoppers? You need to earn a spot in a trusted third-party publication. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. OUTLET: Allure. URL: [link].

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.