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The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree.

Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

Last week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

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Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. The names may not be as glamorous, but the impact is real.

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How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.”

Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999. Since then, he has provided guidance to a variety of clients from Fortune 500 companies, to tourist attractions, to private individuals.

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Five Ways Brands Can Combat Fake News with Press Releases

Beyond PR

There’s no escaping the ever-growing threat of the “fake news” label – for media, and potentially as a huge PR crisis for communicators.

What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How GoDaddy boosted trust in leadership 13 percent in six months

PR Daily

Not long ago, Kim Clark had an ambitious goal in a time of change at GoDaddy. The world's largest internet domain registrar company was growing rapidly, with offices in locations from its Arizona headquarters to India. It had handed over the reins to a new chief executive.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective.

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4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? There are seemingly two worlds: The world of influencers and “user”-generated content. The world of brand-generated content. The former is engaging, interesting, educational and LOL-worthy.

Public Relations: In History, at Crossroads and in the Future [UML]

Sword and the Script

There’s an old saying that the best business people aren’t student of business, but students of history. This allows them to see things in a grander context, and perhaps choose a path that avoids repetition. To that end, we study the past so that it’s not repeated.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. Gini Dietrich brings you the first in a three-part series to help you prepare for the inevitable.

5 ways to build a powerful, persuasive speech

PR Daily

When you’re tasked with a business presentation, there’s more on the line than making yourself understood. Your goals are bigger: winning new business, shifting the direction of your business, or adopting new tactics, to name just a few.

The Funnel Approach to PR Measurement

AirPR

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Unlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.

Words That Can Make You Trustworthy

Stern + Associates

In today’s post-truth environment, simply presenting the facts isn’t enough. Trust is what matters most in modern communications. It’s what every brand and thought leader aims for: to be seen, The post Words That Can Make You Trustworthy appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications Thought Leadership brand reputation Thought Leader trust

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.

Business Spring Cleaning: Sparkling Clean Website Performance

Spin Sucks

Our business spring cleaning continues, this week with your website performance. Laura Petrolino explains how to make both the operational and customer-focused parts of your site sparkle. The post Business Spring Cleaning: Sparkling Clean Website Performance appeared first on Spin Sucks.

26 free social media analytics tools

PR Daily

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some incredible tools that help make sense of my activities on social media. How have my followers grown this month? Which posts seem to perform best ? Which times make the most sense to post?

Pitching IRL: Using PR for the Greater Good

Shift Communications

Getting in depth knowledge of the media landscape is one of the many perks of working in public relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How to Generate Media Referenceable B2B Customers with a Blog

Sword and the Script

You’ve spent weeks or months pitching a key reporter. You’ve read his or her coverage carefully, you’ve watch the tweets, and you persist in pursuit because you are certain your client or company is a topical fit. You finally get a response and you click to open the message with baited breath.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone whom you’d actually recognize if you bumped into her at the grocery store? Following someone, back in the day, was… Continued. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog.

Contributed Content is on the Rise — Here’s How to Stand Out

Spin Sucks

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. Influence & Co. surveyed editors at leading online publications to uncover what it is they’re actually looking for. Here are the findings.

Why PR pros should treat journalists with courtesy and respect

PR Daily

When PR pros are rude to journalists, they’re shooting themselves in the foot. In studying media relations, we were taught that journalists are to be treated like gold.

Is the NFL brand waning?

The Stalwart Blog

My take - I strongly believe so. Protectionists of the dominant American Football business entity would disagree and cite the 2016 Forbes report that claims the average team value in the league reached an all-time high of $2.34 billion.

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What the 2017 Edelman Trust Barometer Insights Mean for Crisis Communications

Edelman

Uncategorized CEO Crisis Communication Crisis Communications digital executive positioning employee engagement Media Neely Dockins Trust trust barometer

The core events of shareholder communications

Beyond PR

One of the most obvious differentiators between Investor Relations and its CorpComm brethren is that IR has highly defined “seasons” and annual occasions.

How to Build a Strong Foundation for Thought Leadership

Spin Sucks

Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership. The post How to Build a Strong Foundation for Thought Leadership appeared first on Spin Sucks.

Set your social content apart from your competitors

PR Daily

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