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Time for Communicators to Jump on the Online Course Train

Spin Sucks

By Kevin Anselmo Google “online course,” and you will get more than nine million search results. Very few of them are related to how online courses can be used to support marketing/communications objectives. Online courses, when done right, can generate these types of outcomes. The cost to develop an online course varies significantly. still have a lot to learn.

Four Online Courses Every Communicator Should Take

Spin Sucks

On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks. Gini Dietrich details each to fill your brain.

Build an Online Course: Lesson #2

Spin Sucks

Though this series of blog posts is mostly for me, I figured you could each learn from it, particularly if you ever do an online course. Speaking of online courses, we launched ours— The Modern Blogging Masterclass —on November 12 to a pilot group of 153. Online Course Lessons. The post Build an Online Course: Lesson #2 appeared first on Spin Sucks. By Gini Dietrich.

Build an Online Course: Lesson #1

Spin Sucks

We launched our online course, The Modern Blogging Masterclass , last week and holy cow! Though we’re only a quarter of the way through the course, I thought it would be interesting to blog about the lessons from each week, if only to have them to compile into an eBook later, but also to serve as a starting point for those of you who want to create an online course.

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. She signed up for the Master Course ANYWAY because she knows how important it is to keep investing in herself. months? years?

Build an Online Course

Spin Sucks

and we talked about my plans for the rest of the year (a course coming in November…start getting excited with anticipation!). How to Build an Online Course. Danny is hosting an online course webinar  this Friday at 3:00 ET to tell you all about it. The post Build an Online Course appeared first on Spin Sucks. By Gini Dietrich. But first, I have a story.

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course:  The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? Drum roll, people! And I’m not changing my mind about that.

The 2016 Modern Blogging Masterclass

Spin Sucks

The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. Communication Planning earned media integrate pr online course owned media PESO modelLearn how to integrate owned and earned media to drive real business results. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks.

Online Courses: The Theory Behind Making Them Work

Spin Sucks

mean, online courses weren’t yet a thing. Because of that, I’ve been doing a ton of research about online courses in other industries. So I tried it out. (Of course.). Online Courses Should Be a Thing. We are going to re-launch Spin Sucks Pro this fall (we are working on the web pages and courses now!) By Gini Dietrich. And it bombed. And so on.

How Yahoo! Contributor Academy Built Free Educational Courses

Spin Sucks

In developing Contributor Academy courses, we took time to think about all of the archetypes that fall into a broader “ideal user” schema. When writing the level three courses (covering personal branding, social media, and more) I conjured up a passionate female home decorating expert hoping to develop both an audience and a niche. Today’s guest post is by Jelena Woehr. Yahoo!

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. This post outlines formats, elements and top tips, so you can develop plans that are immensely useful (and set you apart!). PR Plan Formats – Customize for Each Client. Top Planning Tips.

Media Relations is a Tactic, Not a Strategy

Spin Sucks

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. Comments I took this oath more than 10 years ago. It's shocking how many. by Sherrilynne Starkie A hissy fit from you? Well, I never.

Six Things to Consider Before You Engage in PR

Spin Sucks

For his most recent online course , the affiliate who brought him the most students won a freaking Tesla! Related Stories Introducing The Modern Blogging Masterclass Use the 87% Formula to Improve Your Next Presentation Build an Online Course: Lesson #1. Communication PR affiliate marketing danny iny Email Marketing media relations michael smart online course Shonali Burke

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What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Now that the PR course has been live for a while, I want to share some of what I’ve learned so far: A Free 28 Day Email Course — The Takeways The Idea (“Aha-Moments!”)

The Two Leadership Skills No One Talks About

Spin Sucks

entrepreneur Leadership ask better questions better listening leadership coaches leadership consultants leadership courses randy hallMost leaders learn to think strategically, create an environment for collaborative success, and communicate the vision, but they miss two important skills. The post The Two Leadership Skills No One Talks About appeared first on Spin Sucks.

How to Build a Marketing Funnel for Facebook Ads

Spin Sucks

Facebook Social Media danny iny Email Marketing fast lane content HubSpot infusionsoft jeff walker landing pages online courses scott oldford sidewalk content slow lane contentBuilding a marketing funnel specific to Facebook ads can be a little intimidating and daunting, but the truth is, it's fairly easy if you follow a process.

Introducing The Modern Blogging Masterclass

Spin Sucks

Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. It is a four-week online course that will get your butt in gear for 2016. We will record each course in the event you cannot attend live. It will be like attending a college course again, but it will be reduced to four weeks versus an entire semester. or phrases. .

The Spin Sucks Inquisition: Shonali Burke

Spin Sucks

FollowFriday follow Social Media adjunct professor johns hopkins university online courses social pr virtuosoOn today's Spin Sucks Inquisition, we feature Shonali Burke, who is a communicator, professor, professional speaker, and PR advocate. The post The Spin Sucks Inquisition: Shonali Burke appeared first on Spin Sucks.

How to Be Paid to Write a Strategic PR Proposal

Spin Sucks

Agencies Communication Macy's marshall fields mastermind group new business development online courses PESO model strategic planThe new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas. The post How to Be Paid to Write a Strategic PR Proposal appeared first on Spin Sucks.

How Much is Your Professional Development Worth?

Spin Sucks

If you want to stay ahead of your competition, if you want to cut through the noise and take your career to the next level, you need to invest in your professional development. Corina Manea says you should treat your career as a business. She has more. The post How Much is Your Professional Development Worth? appeared first on Spin Sucks. Comments I read voraciously (online and off).

Staying The Course

Online PR Thoughts

Staying the course is never easy, especially when it looks like one has reached the goal California is having a wet year after five years of drought. Reservoirs are full. The snow pack in the high Sierras is 10 feet deep. Rivers are flowing again. There is a temptation among its citizens to go back to watering their lawns, taking long showers and otherwise wasting the resource. Now is the time for-PR to remind people that the drought is not over and perhaps, never will be over with climate change.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. ” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around to further her strategy and demonstrated that she has acted on her convictions. 1. Showed empathy and solutions for the victims.

A Crisis That Determines A Country's Course

Online PR Thoughts

The Philippines crisis is of a magnitude that it could determine the course of the country, certainly of the political administration. Its citizenry has been so devastated by 190+-mph winds and tidal surge that there is nothing left for hundreds of thousands, perhaps millions, of them. Because the center of the typhoon was on an island and air and road systems have been affected, there is no easy way to reach victims. This leads quickly to a turning point event in relations to publics. One hopes the president of the country realizes that and gets personally involved in relief efforts

The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Here’s what you get when you sign up: a 4-module Social PR Master Course built around The 7C Social PR Framework™, my signature, PROVEN approach to effective Social PR that helps generate business results. 24 (midnight EST).

Unleash your inner PR geek – crash course

Prezly

The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly

SEO 5

A Crash Course: Six Tips for Effortless Networking

inkhouse

You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications. Though it can seem intimidating at first, networking is one of the easiest ways to meet new clients, find sales leads, connect with reporters, recruit employees and propel your career. Ask her about it!

PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators.

Professional Development: Fill Your Modern PR Gaps in 2017

Spin Sucks

entrepreneur Professional Development 30-day communications challenge accountability mastermind group membership site modern pr online courses slack community spin sucks pro subscriber-only content the modern blogging masterclassIt's a new year and everyone's brains are refreshed and ready to kick butt. You have big plans, but have you considered your own professional development?

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco. On Wednesday, the company removed all Unilever products from its website after the Marmite maker called for a 10 percent hike on all of its products. British journalists are casting Unilever as the villain. Image via

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”. By an overwhelming vote—79 percent voted in favor—the Boy Scouts of America’s executive committee voted Monday to end its national ban on openly gay leaders and employees. The organization’s press release. notes a few qualifications, however.

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. Can you keep up? To do so, it’s necessary to keep learning new ways of working and new tools to support that.

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Now that the PR course has been live for a while, I want to share some of what I’ve learned so far: A Free 28 Day Email Course — The Takeways. You want to try the email course yourself?

Eight PR Trends that Will Affect Your Jobs in 2017

Spin Sucks

Related Stories The Six PR Conferences to Attend in 2017 Five Business Books to Read for a Successful 2017 Four Online Courses Every Communicator Should Take. On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year.

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The 11 PR Tools You Absolutely Must Use

Spin Sucks

Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars. On the eleventh day of Christmas, Spin Sucks gave to you the 11 PR tools you absolutely must use every, single day. Gini Dietrich has more.

Tools 102

New PR Skills Needed to Fill Talent Gap

The Proactive Report

For new PR graduates and anyone who started out in PR before the year 20o5, this free email course is a perfect way to start improving your digital skills. GET THE FREE 15 LESSON EMAIL COURSE. The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Source: Holmes Report. DOWNLOAD THE PDF.

How To Become A Public Relations Star

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least. An ability to listen. Knowing social media.

Five Business Books to Read for a Successful 2017

Spin Sucks

Related Stories Four Online Courses Every Communicator Should Take Three Productivity Tools that Will Change Your Life in 2017 The PR Industry is Full of Spin Doctors and Liars. These five business books Laura Petrolino recommends will give you the tools to have a happier, and more profitable 2017. The post Five Business Books to Read for a Successful 2017 appeared first on Spin Sucks.

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The Six Criteria Necessary for Professional Growth

Spin Sucks

Related Stories I Work for Spin Sucks and I Am Not a PR Expert Create Your Own Online Courses with Teach and Grow Rich Why Your Organization Needs an Innovation Strategy. It's Laura Petrolino's birthday, and she's using it as an opportunity to talk about the six criteria necessary for professional growth. Learn what they are and how you can facilitate them for yourself and your team.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

They did that by building a free college-level course on their platform about. Instructure and their savvy agency reps at Method Communications killed it with their media relations outreach and landed 1,018 stories, more than a billion impressions, and drove 62,000 registrations for the course. This is post 1 of our 5-part #CreativePR blog series. Those days are over.”

Seven Professional Development Opportunities to Jumpstart 2017

Spin Sucks

Gini Dietrich includes the newly launched Spin Sucks 30-Day Communications Challenge, online courses, business books, conferences, and more. Related Stories Five Business Books to Read for a Successful 2017 The Six PR Conferences to Attend in 2017 Four Online Courses Every Communicator Should Take. Comments And, I imagine, it's also giving you information about where.