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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

Trends 182
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The Hidden Arena PR Strategy: Your Key to Mobilising Change Agents

Doctor Spin

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. In Wikipedia. If you don’t want to make a fool of yourself, research before attempting this PR strategy. It’s not always a good fit, but mountains will be moved when it is. 1 Activism.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Positive content is more viral.

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Definers Saga and the State of PR Ethics

Flack's Revenge

Here are some excerpts from the first Times story mentioned above: Definers’s strategy played to a target’s pressure points. The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. Cook of lying to President Trump about building Apple factories in the United States….

Ethics 136
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What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. Develop a strategy to build your profile which includes defining your niche, identifying tactics to build your profile, executing your plan and merchandising the results. What is it? “A Next, sounds like a good thing, do I want to be one? How do you become one?

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Press releases should be written in proper AP style (like journalists write). Within seconds, you have a high-quality draft.