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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over.

Trends 182
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10 Ways to Improve Your Social Media Small Talk

Cision

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Small talk is an essential part of our social interactions. But what about social media? We engage in small talk on social media all of the time, but what makes this small talk most effective?

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The Hidden Arena PR Strategy: Your Key to Mobilising Change Agents

Doctor Spin

I sometimes use the hidden arena PR strategy. On rare occasions, I put the hidden arena PR strategy to good use. An activist is an individual or a group member actively seeking to promote, impede, or direct social, political, economic, or environmental change. In Wikipedia. 1 Activism. 2023, April 3).

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Definers Saga and the State of PR Ethics

Flack's Revenge

Here are some excerpts from the first Times story mentioned above: Definers’s strategy played to a target’s pressure points. The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. Some may think “PR ethics” is an oxymoron.

Ethics 136
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. The early 2000s saw the addition of social media features.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

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10 Types of Intelligences: Howard Gardner’s Theory

Doctor Spin

In Wikipedia. It includes skills in reading, writing , speaking, and communication. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. The Easy Street PR Strategy : Keep It Simple To Win. 2023, November 28).