ImPRessions - Crenshaw Communications
FEBRUARY 22, 2023
For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Some of this happens on the job, of course, but it helps to embrace more formal training through seminars and industry events, networking, media tracking, and simple openness to feedback and constructive criticism.
ImPRessions - Crenshaw Communications
FEBRUARY 20, 2019
To grab a coveted spot on stage for the 16 th New York Advertising Week, submit a speaker and/or an entire seminar topic idea via online portal by May 23. Web Summit, November 4-7, Lisbon, Portugal. Mobile World Congress LA, October 22-24, Los Angeles.
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Cision
JANUARY 29, 2016
Find out where your audience is hanging out on the web and do as many content partnerships with those places as makes sense. Q: What’s the most profitable channel for your books: Amazon (or similar channel) or seminars/workshops/your website? Q: How do you think of partnership strategy if you do not have good content yourself?
Stuart Bruce
SEPTEMBER 30, 2014
’ was the question at the recent CIPR Corporate and Finance’s group seminar. The social web is no longer new, but should be an integral part of how a successful company operates. ‘Should the C-suite tweet?’ The unequivocal answer from the panel of experts was maybe! public relations'
Doctor Spin
DECEMBER 20, 2023
PR professionals don’t have to know anything about web design, art direction, or UIX.” “To Articles, seminars, publicity, and social media updates. “The PR function should be represented at the C‑level no matter what.” Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR And so on.
Sword and the Script
SEPTEMBER 11, 2018
A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Now, we can measure web traffic acquisition and behavior with accuracy. Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two.
Stuart Bruce
OCTOBER 6, 2016
Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). In addition, most (62%) expect their digital budgets to grow in the next year. There is a 31% drop in the use of expert blogs (21%).
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