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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation.

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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Feel free to add your comments! Top management has been accessible and available to the media, and Boeing CEO Dave Calhoun met with US senators last week to answer questions. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

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Weekly Roundup of Awesome Links: Week of August 11, 2014

Melissa Agnes

Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. Feel free to share your roundup of awesome links with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog. The social intelligence conundrum. Listen here!

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Increase word-of-mouth by creating social objects. That’s marketing !

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Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. Meet the needs of the media and remain accessible.

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The Media Kit: What To Include

Doctor Spin

The media kit is a basic PR tool. But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Here we go: Quicklinks What is a media kit? Here we go: Quicklinks What is a media kit? What is usually included in a media kit? How do you structure a media kit?

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