Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. 7 in 10 people unsubscribe immediately after getting a free resource from a website. Social Media and Influencer Marketing . We’ve all been there.

Advertising 131

Advertising Advertising Marketing Privacy 131

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

Internal 85

Internal International Travel Tourism 85

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. I believe it. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

“Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. I believe it. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Stephen Waddington

OCTOBER 21, 2017

Topics discussed on the latest podcast: #CIPR70; Twitter discourse; implications on society of decline in regional media; a new #FuturePRoof project; and new contributions. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Friday. The #FuturePRoof podcast goes from strength to strength. It’s personal.

Guidelines 68

Guidelines Local Twitter Community 68

Cision

MAY 21, 2015

We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” JeffBullas.com Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

DECEMBER 5, 2019

She’s a former media member. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. I think back to a decade or so ago when most people might not have known what a Social Media Manager does.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Sword and the Script

SEPTEMBER 18, 2018

The attraction was instant, she says, and at that young age, it was a deciding moment in her determination to pursue a career in either PR or journalism. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’.

Media Relations 68

Media Relations Media Insurance Insurance 68

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep. The answer is simple.

Social Media 69

Social Media Media Resources Education 69

Beyond PR

SEPTEMBER 22, 2016

YouTube and social media helped democratize video. And now the explosion of podcasts has democratized radio. It used to be that podcasting was completely off-limits for anyone but the most tech-savvy. A well-delivered podcast, however, can keep its audience steadily engaged for up to an hour – perhaps even longer.

Brand 40

Brand Branding Radio Education 40

Cision

JULY 13, 2015

This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. The book and Hornik’s example specifically got me thinking about the best networkers that I know. They’re the people that everyone knows and that know everyone.

Writing 120

Writing Social Media Community Course 120

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. But need reassurance that it’ll pay off.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Notice the articles pop up out of chronological order. (It’s Aggregation is an old practice in journalism, and digital transformation has only encouraged it. But who molded the media landscape this way?

Media 99

Media Journalism Content Marketing Education 99