David PR Group

OCTOBER 9, 2014

Well, I wasn’t writing for people; I was writing for an algorithm at the behest of an SEO expert. (In That craft still exists, and you still need SEO-friendly content. It’s important to note that I’m not just talking about SEO and being found online. ” Gag me! What the hell was I thinking? –John.

SEO 94

SEO Google Storytelling Writing 94

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. They are meant to build our reputation as helpful experts in our industry. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). And don’t forget to publish this content out to social media!

Media 40

Media Viral SEO Engineering 40

Critical Mention

JULY 18, 2018

The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company? Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations.

Data 60

Data SEO Engineering Strategy 60

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before.

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links.

Google 64

Google Digital PR Mobile SEO 64

Prohibition

JANUARY 31, 2023

Using social listening to inform reactive content is one of the best ways you can use the platform to create ‘viral’ PR content that will resonate with both the media and your target audiences. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

NewsWhip

MARCH 31, 2021

Because one of those sounds a bit like SEO, one sounds a bit like influencer marketing. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral?

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MAY 18, 2018

The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. 2. It Creates Authentic Interactions with Customers. Is Your Company Ready for Experiential Marketing?

Company 96

Company Marketing Social Media Analytics 96

Sword and the Script

MARCH 22, 2016

Finally, there is more competition, and from a blend of competitors from SEO agencies to digital marketing. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. Marketers think in terms of findability, sharability and virality.

Survey 60

Survey System Trends Small Business 60

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

SEO Benefits Newsjacking can also be a boon for your website’s search engine optimization (SEO). A single misstep can lead to a public relations nightmare, causing reputational damage. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 102

Ethics Trends Social Media SEO 102

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. He specializes in SEO and Content Marketing activities. Oscar Munoz, United CEO, apologized for the incident on social media.

Crisis 271

Crisis Brand Branding How To 271

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Improving their brand awareness and reputation. Supercharging SEO. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Do they hold SEO value or rankings?

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

DECEMBER 26, 2017

This authority gives them a ton of SEO power because their content answers frequently asked user questions. Cultivate a reputation through earned and social media by working on causes beyond revenue-driving efforts. If your brand is a jester, too, leverage your reputation as a comedian in your social media posts. The Jester.

Brand 273

Brand Branding Consumer Social Media 273

David PR Group

JULY 21, 2014

We can make our own videos which can “go viral” and reach millions of eyeballs. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Part of the beauty of the Internet is that it democratized marketing. –John. Author: John P.

Storytelling 80

Storytelling Marketing Viral Energy 80

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. They’re far more likely to be a “slow burner” when it comes to links.

Infographics 160

Infographics Data Blogging Mobile 160