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Meet the Media – Warren Thayer

Landis PR

A lifelong journalist, he has been writing about the supermarket business for 40 years. He has been on CNN and national public radio multiple times. Stories that help my readership (retail and manufacturer execs in the frozen food and dairy industries) sell more products more efficiently and profitably are always on my radar.

Meeting 92
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How to Create Better Facebook Live Videos

Cision

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more).

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Trending Sources

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Communications in a time of fire

Prakkypedia

Take a break from ABC 24 or the radio or indeed, Facebook updates. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. (This can also help you avoid resharing fundraising scams, also circulating now). Fantastic.

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The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 54
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How to Improve Your Social Media Targeting

Cision

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Family and parenting. Food and drink. Home and garden.

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How to Create Better Facebook Live Videos

Beyond PR

Writing for Slate shortly after Facebook Live’s release, Willa Paskin shared one of her initial impressions of Facebook Live being that they often aren’t planned as thoroughly as other video content, and it often makes the live content hard to watch (and replays even more). PRSA member. Find him on Twitter @jimdougherty.

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Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Bianchi Biz Blog

Dealerships are leveraging online business models that redefine the customer experience in automotive retail. I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! Paul Stanley of Kiss is also very kind.

Meeting 78