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Communications in a time of fire

Prakkypedia

Take a break from ABC 24 or the radio or indeed, Facebook updates. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods. Businesses should also be prudent about how they promote and advertise their support. Fantastic.

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The Ultimate Guide on How to Distribute a Press Release

PR Fuel

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Move on and select something else to write about.

How To 53
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How to Improve Your Social Media Targeting

Cision

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Music and radio. Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Family and parenting. Food and drink. Home and garden.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Birthday coming up?

Energy 120
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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” 5 - From Red Carpet to Retail.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” 5 - From Red Carpet to Retail.

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Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40