Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

APRIL 6, 2021

This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

NOVEMBER 1, 2016

Here’s how KPS defines each: “Authority: The weighted average MOZ domain authority of sites this influencer has access to. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized.

Marketing 60

Marketing Study Survey Content Marketing 60

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Bad Pitch Blog

APRIL 10, 2009

“If you’re savvy and energetic, you can do your own PR without special skills.” A few years ago, I wrote Full Frontal PR: Building Buzz About Your Business, Your Product, or You as a basic PR primer. The main idea behind the book is that it serves as a lucid explanation of how to ignite and sustain a successful PR campaign.

Pitching 40

Pitching Construction Local Report 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Paul Quigley: [Starts at 1:11] So to begin, I’ll ask each of our guests to introduce your regions of responsibility and how you fulfill a data and analytics role in each region.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. And now on with the marketing and PR predictions for 2020. Even pessimistic predictions are hopeful. Cori Pearce | ChurnZero.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” So what’s a PR pro to do? If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars have long been a staple of B2B marketing. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

NOVEMBER 14, 2017

More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business. They didn’t really expect success but here’s what happened next : “From 1977 to 2015 (before the Disney release of Star Wars: The Force Awakens), Star Wars movies pulled in just over $5 billion in ticket sales.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. Theranos’ falls victim to its own PR. 2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202