Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. User Experience (UX) refers to the overall experience people have while interacting with a product or service. They leave positive reviews, refer new customers, and even create content on your behalf.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Where do you find expert sources to reference in your stories? Do you find this to be true?

Newspapers 120

Newspapers Pitching Interviews Writing 120

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 156

Media Relations Media Print Software 156

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines.

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Pitching Media Radio Print 40

MaccaPR

MAY 23, 2018

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? PERSONALIZE your pitch – to the person and publication you’re pitching. Get to the point.

Pitching 82

Pitching Print Journalism Local 82

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? Could you see this content in a printed magazine, encyclopedia, or book? But your time is better spent writing better content. If you get a link from a site that doesn’t look great or isn’t writing great content, it’s probably not quality. So, take them as such.

How To 71

How To SEO Google Examples 71

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing. Second, my PR team would help me plan for 2018’s marketing search season.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

JANUARY 9, 2018

This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. 6) Pitch the story to an industry newsletter. It probably does.

Media 102

Media B2B Groups Conference 102

Mora Communications

MAY 7, 2015

Don’t pitch ideas, pitch stories. If you don’t have a story, don’t pitch. And, before you start, know who you’re pitching. Know what the writer, editor or producer you’re pitching generally covers. Know what the writer, editor or producer you’re pitching generally covers. Refer to a previous piece of theirs.

Social Media 49

Social Media Newspapers Media Pitching 49

Sword and the Script

NOVEMBER 26, 2019

This is an example of what is colloquially referred to as “intent data” in the industry. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. At the time of this writing, there are no reviews of Cision Impact on the review site G2. 4) Why should PR care about advertising?

Publicity 92

Publicity Media Advertising Advertising 92

Bad Pitch Blog

APRIL 2, 2009

If you are not sure what you want to say, start an outline or start writing and then organize your thoughts after you’ve committed everything to paper. Refer to notes, but try not to depend on them word-for-word. And as usual, print this out, distribute it, hang it on the conference room whiteboard and on the refrigerator door.

Conference 40

Conference Pitching Meeting Print 40

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. Inbound Media Relations. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. If your content isn’t relevant to their audiences, don’t waste their time (or yours) blasting out pitches and press releases to them. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. I eschew corporate titles, and simply refer to myself as a freelance writer. Hence my desire to write such a piece. That was one of my favorite years because I was writing about the engineering of trucks and cars.

Meeting 65

Meeting Automotive Engineering Media 65

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. As with other media sectors, the best thing to do first is try to identify the right person to contact and figure out what they write about. This is where CAD designs and 3D printing come in handy and play a crucial part in outreach as one of our topical areas of interest.

Fashion 48

Fashion Pitching Tools Twitter 48

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch has set out to be a pitch broker between PR pros and reporters. It currently works as its name implies.

Marketing 64

Marketing Pitching Corporate Tools 64

Bad Pitch Blog

APRIL 28, 2007

This blog was created because we got tired of reading one editor after another call out the minority of our hard-working industry for bad taste, poor writing and lazy pitching. So this news article was a welcome find (click on the print version for the full-length version).

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Pitching Print Creativity Local 40

Doctor Spin

JANUARY 27, 2022

I don’t know if the pitch will result in a full-page article or not. The term “theory of mind” was first coined by Premack and Woodruff (1978) and referred to people’s thoughts and reasoning about their minds and those of others. Cover photo by Jerry Silfwer ( Prints / Instagram ). Burnt to a crisp.

Publicity 52

Publicity How To Industry Study 52

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Failure demand. Correcting typos?

How To 60

How To Software System Employee 60

Waxing UnLyrical

NOVEMBER 30, 2010

So one day I just started peppering my conversations with social media references. Anna put me in touch with Shonali (and no, Shonali did not twist my arm to write this). In the months that followed he gave me the opportunity to research, plan, pitch and ultimately implement the site. I was lucky. But I’m not hard to find.

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” ” To many, injecting a CTA into a piece of writing is to sully the art form. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111