ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? The aggressive steps to help customers get EpiPens at reduced prices were very appropriate moves for deflecting media attention and defusing public anger.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

NewsWhip

JULY 14, 2020

For example, within the business, we have a media unit staffed with former national news journalists. This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations. Measure your results.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

They can build or enhance your reputation, shape how others perceive you, create positive publicity, and provide the public with the information they need to know who you are and what you do. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Who Needs It?

Industry 52

Industry Real Estate Healthcare Tourism 52

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Media Relations 68

Media Relations Media Insurance Insurance 68

ISEBOX

APRIL 15, 2016

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Create documents in a shared “newsroom”, and distribute to media owners (the right media owners, of course) customized for their preferred format and language.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

SEPTEMBER 16, 2014

And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation. Souce: IMDb ). Even in my own 20+ years experience in PR, an executive I once worked with demanded that my job was "to make him look good." Surprisingly, he didn’t fire me.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

PR in High Definition

MAY 31, 2017

It can be a fickle commodity, rising and falling based on your reputation. But…would you trust Amazon to deliver your pharmaceuticals? For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it.

Brand 48

Brand Branding Communications Pharmaceuticals 48

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. It started when, as CEO of Turing Pharmaceuticals, he approved a 5000% price increase for a little-used drug.

Pharmaceuticals 149

Pharmaceuticals Healthcare Television System 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

PRSay

MARCH 29, 2017

The gulf is growing between the mass population and the elites in all fields—business, government, the news media and non-governmental organizations, says Richard Edelman, chief executive of the communications marketing firm bearing his name. “The media is also now an echo chamber,” Edelman says.

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Katie Paine's Measurement Blog

MARCH 29, 2023

Sometimes it’s a culture that bears the unmistakable mark of the CEO’s personality (like Turing Pharmaceuticals and Uber). But, astoundingly, as good as the crisis management was in traditional media, there was no response in social media. NASA’s heritage and enduring reputation helped it recover. For MLB, not so much.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. ” As of December, his reputation was recovering, thanks to a crowd-pleasing turn on “Dancing With The Stars” and the announcement that he and fiancée are expecting a baby next year.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202