Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Our plan is to think outside the box for earned media. Mika: Nail the elevator pitch. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

The Proactive Report

MAY 27, 2017

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same.

Media Relations 127

Media Relations Media Newspapers Radio 127

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

Newspapers 122

Newspapers Radio Construction Fashion 122

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower.

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Meeting Media Print Enterprise 98

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media. Case closed. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Prakkypedia

OCTOBER 30, 2017

I’m in the interesting position of being both a PR consultant and – apparently because of this blog, Prakkypedia – part of the media. Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It takes time.

Media 61

Media Pitching Radio Newspapers 61

PR Fuel

JULY 14, 2021

With these tips, you can gain the media attention your brand deserves. Then, start developing a media list. Consider: Newspapers. Social media influencers. Radio shows. Once you’ve outlined the essential information you want to include within your press release, look for ways to attract media attention.

Writing 88

Writing How To Media Guidelines 88

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. To answer this critical question, you need a comprehensive media monitoring program. But first, what exactly does media monitoring mean?

Media 75

Media Radio Newspapers Print 75

Doctor Spin

OCTOBER 16, 2023

The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

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Viral Crisis Communications SEO Reputation 52

PR Fuel

MARCH 22, 2022

Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Journalists receive hundreds of pitch emails daily.

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How To Guidelines Writing Pitching 104

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work. Expand PR capabilities.

Publicity 68

Publicity Media Reputation Radio 68

Prakkypedia

MAY 31, 2015

Have you recently gained some positive media coverage? Media coverage can be an important part of your promotional plan. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! It means it’s time to do the following: share your media success on your website. What happened next? Don’t despair.

Media 60

Media Television Radio Newspapers 60

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

PR Fuel

OCTOBER 14, 2022

Form Good Relationships With the Media. Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

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Small Business Community Local Social Media 99

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field.

Social Media 120

Social Media Newspapers Pitching Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Media Shift. The Cision Blog. Smart Blogger. A great example is this post on “engagement journalism.”

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Blogging Writing Creativity Storytelling 170

Mora Communications

MAY 7, 2015

A traditional public relations campaign includes the legacy media, but it also includes online publications and bloggers. Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. Don’t pitch ideas, pitch stories.

Social Media 49

Social Media Newspapers Media Pitching 49

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I don’t mass-distribute media releases, use media distribution services, BCC a whole bunch of journos with one overarching message. and so much more. I bounce back quickly.

Newspapers 60

Newspapers Pitching Radio Web 60

Prakkypedia

JULY 10, 2017

This list relates in particular to those who work in media relations. They accept and use your pitches. Say goodbye to the media piece and say hello to awkward follow-ups. Mistimed pitches. Read on and weep (or laugh). Journalist moves on. You’ve spent months (maybe years) developing a great relationship with a journo.

Radio 61

Radio Newspapers Pitching Writing 61

HMA Public Relations

DECEMBER 16, 2020

Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us how you came to start working in the Valley media scene? Tell us about the outlet and types of story pitches you want?

Local 52

Local Pitching Community Journalism 52

Mora Communications

OCTOBER 23, 2017

There are a myriad of ways your press and media can be utilized. Here’s a secret: even PR pros tend to slip up when it comes to properly utilizing the press and media coverage they’ve secured. Many PR firms don’t advise client on how to best utilize and maximize their media coverage. But it does take work.

Marketing 40

Marketing Radio Interviews Newspapers 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Interviews Radio 100

Beyond PR

APRIL 8, 2016

Trying to gain media coverage for your brand or clients can often feel like an unending uphill battle. The shifts in the media landscape, even very recently, have been seismic. Before making the move to PR, Sharp was a video journalist, with experience in TV, radio and newspaper reporting. Who does it impact?

Communications 40

Communications Media Pitching Radio 40

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

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Media Radio Print Newspapers 103

Mora Communications

JANUARY 3, 2018

Media begets media. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Work with your PR representatives to define your stories and pitches. Develop stories for the various types of media.

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How To Newspapers Print Interviews 40

PR Fuel

MAY 13, 2021

Take the time to research media outlets that are relevant to your niche industry. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities. Check their social media coverage, too.

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How To Pitching Writing Social Media 76

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. That kind of PR pitching reveals a shot-gun approach. I read the.

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Interviews Radio Journalism Newspapers 48

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. Remember: media coverage is a means to an end, and not the final stop on the journey. The media loves numbers and studies.

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Publicity Construction Television Radio 45

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Thanks to cable, online news, blogs and social media, we live in a 24-hour news cycle. “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Mark My Words

MARCH 9, 2021

I think the truth is somewhere in between, but there is an ugly seam of institutional racism and anti-Americanism in the UK, and certain corners of its media, which has snowballed to the extent that she can do no right across the UK media.” And yet, the UK media is not the Sussexes’ game at all. There’s a propaganda dimension.

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Interviews Pinterest Privacy Film 60

Bad Pitch Blog

SEPTEMBER 8, 2007

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. There’s been an up tick in the number of pitches being sent to me twice. De-duping a media list is a very basic, standard practice.

Media 40

Media Radio Newspapers Pitching 40

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. 6) Media gets in Free. The story was glowing.

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Publicity Radio Crisis Crisis Communications 85

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 2) Drive Earned Media . The rise of earned media. 100, 500, maybe 1,000?

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Strategy How To B2C Content Marketing 67

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. She realised the power of media. She was delighted.

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SEO Engineering Content Marketing Agency 120

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. Nowadays, the media disappeared.

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Newspapers Social Media Ethics Travel 52