Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 1) A still skeptical public. 3) Top challenges facing reporters.

Survey 102

Survey Report Media B2B 102

Stephen Waddington

APRIL 3, 2019

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential. Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. Writing is an important and often underappreciated skill in business.

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications.

Study 167

Study Communications Survey Pitching 167

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. The rest surveyed (95%!) It just is.

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

FEBRUARY 29, 2024

To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media.

Report 101

Report Automotive Media Local 101

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Mr. Pearlstein is a long-time reporter and editor turned professor says he was looking to write about “well-run company.” Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media Relations Ends; Content Marketing Begins.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%).

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JANUARY 2, 2024

5 point memo to PR about Twitter from a survey of 2,000 journalists (to get the best results from PR, you must put effort into Twitter) A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources. Here are some useful links: about | services.

Blogging 114

Blogging Software B2B Survey 114

PRSay

JULY 17, 2020

Don’t write about your products and services. Write about the readers’ needs: Before spring planting, expert says, “Dig a little. And: Survey: Cover crops deliver strong harvest amid drought. Write for the reader. Don’t write about us and our stuff. Get FREE writing tips at this link. Learn a lot.”.

How To 190

How To Writing Training Survey 190

Sword and the Script

FEBRUARY 20, 2024

That’s according to a report by Muck Rack based on 193 survey responses from marketing and PR professionals late last year. PR agencies Additional findings from the survey I found interesting are: Generative AI. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 149

B2B Study Blogging Marketing 149

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 146

Survey Software B2B Pitching 146

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. click image for higher resolution).

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

JULY 5, 2022

Using AI to shop coverage of surveys. Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey fieldwork, to confirm the data they seek will in fact be of interest to journalists,” according to a press release by PRophet.“Upon

Technology 93

Technology Software Survey Internal 93

PRSay

MAY 17, 2021

To look for insights that might improve the outlook for this year, I turned to Muck Rack’s “ The State of Journalism 2021 ” survey from March. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated.

Pitching 191

Pitching Survey Report Social Media 191

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment. Also good for career PR pros looking to uplevel their knowledge.

Publicity 129

Publicity Small Business Trends Leadership 129

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever. I don’t know of any agency that just does media relations, tech or otherwise.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The post summarizes the findings of the 2 nd Annual JOTW Communications survey, which I’ve conducted in collaboration with Ned Lundquist and his free “ Job of the Week” (JOTW) email newsletter. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed.

Radio 59

Radio Pinterest Television Government 59

Flack's Revenge

MAY 14, 2019

He cited data from recent studies: “Is the process of media relations getting harder? Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year.”. These can include commissioning research, surveys, even PR stunts.

Survey 195

Survey Journalism Agency Data 195

PRSay

JANUARY 11, 2018

According to the Greentarget study: Forty-five percent of journalists surveyed get 50 or more releases per week. Plus, their time has become more constrained after years of media downsizing and increasing pressures to produce digital content. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Guidelines 150

Guidelines Survey Google Study 150

PRSay

JUNE 7, 2023

A Bospar survey conducted for the event, explains that 87% of media pros think that “people [are] generally are overly sensitive to generative AI,” and 88% believe it will “make media jobs easier.” His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 12) “Write for businesses.”.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

JUNE 12, 2019

In the agency-client world, PR pros sometimes have to remain steadfast about sticking to budget limitations, and will need to advise the client what tactics are expendable: which award entry to omit, what research survey can wait, or which release to not put out on the wire. . PR people cannot control the media.

Media Training 256

Media Training Training Agency Crisis 256

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. Ahead of her Nov. The two are connected.

Journalism 148

Journalism Newspapers Policies Writing 148

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Stephen Waddington

JUNE 9, 2017

Ahead of the event I polled my network to explore the attitude of practitioners to the different challenges that the public relations profession is facing. It was a quick and dirty survey with a modest response rate. Nonetheless the results shine a light on how the public relations profession is modernising.

Publicity 111

Publicity Survey Measurement Community 111

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. I was reminded of this over the course of analyzing data from the 2019 JOTW Communications Survey. Image credit: Unsplash.

Publicity 91

Publicity Survey Local Writing 91

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Write simply.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

JUNE 23, 2016

My readers have said in survey after survey that they don’t want a product pitch; they want insights. Here’s the good news: It’s not uncommon for vendors or consultants to write articles for my publication and then be contacted by my readers looking for expert advice – not a perfect turnkey solution.

Financial 136

Financial Pitching Survey Customer Service 136

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The pitch was about a study they had done.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. 20) “We do not control the message.”.

Corporate 74

Corporate Communications Survey Employee 74

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S.

Survey 40

Survey Report Local Data 40