Cision

MARCH 16, 2016

Are you trying to measure the success of your campaigns without metrics like the majority of brands? You can update any estimated numbers once you’ve measured your links’ performance; for now, you simply need numbers to work towards. Measure Performance. Understand The Parameters. Do you assign monetary value to social posts?

Measurement 120

Measurement Analytics Product Launch Facebook 120

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

NOVEMBER 22, 2016

When I have a product launch, I like to use multimedia-rich press release for this segment. For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00

B2B 60

B2B Facebook Marketing Social Media 60

Beyond PR

JULY 6, 2016

Furthermore, so that you can accurately measure and attribute success, every channel’s promotion must be accounted for in your automation software with its own trackable link and landing page. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Promoting various events and webinars. Being able to measure and assess influencer marketing ROIs accurately (44%). Writing a post about your business or service.

Marketing 40

Marketing Viral Fashion Product Launch 40

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

Watch our free on-demand webinar, " How to Hold a Marketing Growth Hackathon ," to learn more. List all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches, and speaking appearances. Step 9: Establish milestones.

Marketing 52

Marketing Analytics eBook System 52

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145

Beyond PR

AUGUST 4, 2016

Use the video option to tease upcoming product launches or company news. Measurement tools only go back 30 days. SlideShare has been an amazing channel for promoting webinars and larger content pieces with a visual flair. Tag your location when taking photos out on the town. Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40