Agility PR Solutions

OCTOBER 29, 2023

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 110

Retail Brand Branding Tools 110

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Ronn Torossian

AUGUST 24, 2020

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

Retail 195

Retail Creativity Agency Brand 195

Agility PR Solutions

APRIL 18, 2024

Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet.

Retail 105

Retail Study Trends Banking 105

Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 110

Retail Brand Branding Consumer 110

Agility PR Solutions

NOVEMBER 29, 2021

It’s an excellent time for retail marketers to think about how to serve customers better. Let’s look into the important considerations for retail marketers and […]. The post 10 post-pandemic e-commerce trends: What can retail marketers expect? appeared first on Agility PR Solutions.

Retail 86

Retail Trends Marketing How To 86

Agility PR Solutions

OCTOBER 20, 2022

The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of attracting more discretionary dollars in an era of high inflation. […]. The post Customer engagement in Big Retail: How marketers can earn declining discretionary dollars appeared first on Agility PR Solutions.

Retail 78

Retail Marketing Survey Consumer 78

Agility PR Solutions

JULY 10, 2023

The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms.

Retail 66

Retail Marketing Consumer Tools 66

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Agility PR Solutions

JANUARY 31, 2023

After the pandemic created two years of uncertainty, retailers entered 2022 with a positive outlook and expectations of growth. But numerous challenges, including inflation and interest rate hikes, kept that positivity in check throughout the year.

Retail 78

Retail Marketing Trends Publicity 78

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

MARCH 12, 2023

New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online.

Retail 86

Retail Brand Branding Groups 86

Agility PR Solutions

MARCH 27, 2023

This happens when digital shoppers are diverted from their online buying journey by unauthorized distractions that can be placed on a digital commerce site—an issue that is now a widespread phenomenon and, according to new research from consumer protection cloud company Akamai […] The post Audience hijacking escalates as a threat to brands and (..)

Retail 78

Retail B2C Brand Branding 78

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Agility PR Solutions

APRIL 5, 2020

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead? The post 2020 Retailer Playbook—the new challenges for marketers this year appeared first on Agility PR Solutions.

Retail 78

Retail Marketing Consumer Strategy 78

Agility PR Solutions

SEPTEMBER 13, 2020

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

Retail 142

Retail Brand Branding Study 142

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading? appeared first on Agility PR Solutions.

Retail 147

Retail Brand Branding Customer Service 147

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Agility PR Solutions

MAY 20, 2021

As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not shop with a retailer again if they provided bad customer service […].

Retail 78

Retail Customer Service Marketing Consumer 78

Agility PR Solutions

DECEMBER 16, 2021

With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind.

Retail 148

Retail Consumer Marketing Trends 148

Agility PR Solutions

OCTOBER 27, 2022

The holiday season is a complex time of year for retailers in any economy—but in 2022, record-high inflation, blowback from global supply chain disruptions, and an intensely competitive labor market threaten to take the “happy” out of holidays before the season even starts, new research from multinational tech firm UKG finds.

Retail 78

Retail How To Report Marketing 78

Agility PR Solutions

JANUARY 4, 2023

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals.

Retail 78

Retail Trends Customer Service Survey 78

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Agility PR Solutions

AUGUST 8, 2021

All evidence indicates that parents will be big spenders on back-to-school supplies this year, and new research from Valassis, a line of business of marketing solutions firm Vericast, examines the opportunity for retailers to influence purchasing behavior this season. appeared first on Agility PR Solutions.

Retail 78

Retail Study Marketing Trends 78

Agility PR Solutions

DECEMBER 20, 2023

Led by high-impact influencers, the Creator Economy broke wide open in 2023 as brands’ top marketing investment, and as we enter the next wave of the estimated $21B creator marketing industry, brands and retailers are investing more than ever in creators because they are seeing the critical role they play in brand building across the […] The (..)

Brand 110

Brand Branding Marketing Retail 110

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Agility PR Solutions

JANUARY 9, 2023

The post As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023 appeared first on Agility PR Solutions. And yet […].

Retail 78

Retail Survey Consumer Marketing 78

Agility PR Solutions

JULY 10, 2019

In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1 1 Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement opportunities that summer deals and off-season sales can offer.

Retail 60

Retail Marketing Analysis Publicity 60

Agility PR Solutions

DECEMBER 19, 2019

With the holidays here, retailers must perfect their sales strategy if they want to meet 2019 revenue goals in the final days of the year. The post 6 tips for nailing your holiday retail strategy that align PR, marketing and sales appeared first on Agility PR Solutions.

Retail 78

Retail Strategy Marketing Meeting 78

Agility PR Solutions

AUGUST 26, 2020

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 141

Retail Survey Data Brand 141

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector. and beyond. AdExchanger Social Distancing With Friends.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 178

B2C Strategy Retail Analysis 178

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. But with many companies doing business internationally it’s smart to look outside our own media market for openings. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

Agility PR Solutions

JANUARY 13, 2021

And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers will lose out—53 percent of survey respondents said they will never place another order with certain […]. The post Retailers’ poor holiday performance cost them permanent customers appeared first on Agility PR Solutions.

Retail 78

Retail Analytics Survey Meeting 78