Remove Marketing Remove Measurement Remove Product Launch Remove Resources
article thumbnail

Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! How can you be a credible resource for your audience, stakeholders and the media by consistently sharing objective information and advice? For example, a product launch article could be rewritten from the customer perspective. Elizabeth Barrett.

Strategy 418
article thumbnail

How to Make your Messaging Stick

Onclusive

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Taking a company public: In tandem with an IPO announcement, measure the company’s key messaging and spokespersons Quantify the impact of communications and PR on your IPO performance.

How To 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Retail Marketing and How You Can Use It To Build a Competitive Edge

Prohibition

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62
article thumbnail

Why a business case may be the missing key to securing your PR budget

Onclusive

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Which resources will help you address the challenges that you have? What is a business case?

Resources 195
article thumbnail

How to manage corporate reputation with PESTLE analysis

Onclusive

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. There are many PESTLE analysis templates available online. Analyze the data you’ve collected. Michael Dolmatch.

Analysis 195
article thumbnail

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196
article thumbnail

15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.