Barokas

DECEMBER 4, 2018

Broadcast : In the hot pursuit of USA Today , Wall Street Journal and Forbes coverage, don’t forget about the power of broadcast, and the fact that the news cycles are often much shorter than they are for print and online stories. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Our local BBC news programme and even the national idents are based on clips from social media. Digital led creative, rooted in an audience insight, will cut through noisy channels.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. With any luck, it’ll be published in the next 30 days. Give our services a try. Talk to Us!

Journalism 64

Journalism Brand Branding Advertising 64

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. The Reuters report is based on a survey of more than 74,000 people in 37 markets.

Social Media 73

Social Media Print Study Advertising 73

Polaris

NOVEMBER 17, 2015

Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 • Sensory traits: Give ‘em what they want: Filling the grocery shelves and garden centers of tomorrow. Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Interviews Radio 100

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 104

Media Radio Print Newspapers 104

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. The key way to do so is through reviews. SEO and AdWords.

Engineering 67

Engineering Reputation Social Media SEO 67

Waxing UnLyrical

AUGUST 15, 2011

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University. With that said, I’m still looking for better performance metrics. postlink%%.

Study 71

Study Education Blogging Print 71

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

Katie Paine's Measurement Blog

MAY 25, 2023

If you need local press, however, your choices are more limited. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Meltwater beats earnings.

Software 119

Software Case Study Advertising Advertising 119

Contently - Strategy

AUGUST 22, 2019

Deloitte’s annual back to school survey. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. They help high earning movers and shakers manage their wealth—right?

Banking 93

Banking Content Marketing Examples Industry 93

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. This Business Insider article was a matter of that.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) Weather may sound boring, but it’s actually a rich story idea with high local relevance. Lead with the weather. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Round up 10, 20 or 50 customer comments from product surveys into a blog post. The audience is divided among the many media choices.

Content Marketing 60

Content Marketing Publicity Marketing Television 60