PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

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Advertising Advertising Publicity YouTube 130

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

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Report Pitching Media Survey 167

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck! PR FOR ANYONE.

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Pitching System Google Local 130

PR for Anyone

SEPTEMBER 15, 2021

What makes good stories for the media? Pitching things related to the time of year is vital in getting your pitch read, and then covered. In today’s short vide below I go over several sample topics to pitch this month. Remember, these are for local media and national television. What to Pitch When.

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Pitching Television System Local 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Consider The Impact on Local Communities.

Media 294

Media Trade Shows Travel Interviews 294

PR for Anyone

JUNE 9, 2021

She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. Her passion for her town turned into quite a bit of amazing publicity for her. She was covered in all the local media and even got to share her story in Boston – the closest major city to her.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Monitor the media environment. Connect with Lisa on Twitter: @LisaArledge.

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Resources Pitching Television Radio 214

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. This is where some targeted media training right before interviews is highly recommended. Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

APRIL 11, 2017

It goes against all the instincts of a public relations specialist to turn down a media opportunity. When to “Just Say No” to a Media Request. Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. When the story direction is questionable. .

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Interviews Media Local Privacy 160

Rock the Status Quo

DECEMBER 11, 2014

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].” I need that fishbowl stuck on MY head! (I A relentless frenzy. C’est la vie!

Interviews 174

Interviews Real Estate Media Pitching 174

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you are an insurance agent, this is a great time to pitch a story about this. Criminal History – This law prohibits public universities and colleges from asking about someone’s criminal history during the admissions process. Anyone can get publicity!

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Pitching Strategy Publicity Media 130

Cision

OCTOBER 6, 2015

In addition, you might turn down interviews if the topic isn’t relevant to your work or if the topic isn’t company specific (for example, if a journalist is writing a trend piece about how the recession is hurting local businesses, you might not want your brand to be associated with the idea of a bad economy). The challenge?

Interviews 120

Interviews How To Healthcare Media Training 120

PRSay

FEBRUARY 28, 2023

After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people.

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Report Local Media Pitching 170

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. from Chicago to Washington D.C., What’s the most interesting part of your current role?

Sports 113

Sports Retail Local Report 113

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49

Media Local Insurance Insurance 49

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. Anyone can get publicity!

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” PR intern’s guide to agency lingo.

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Agency Internal International Pitching 192

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! .

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Local Course Community Interviews 94