Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. We believe that a company blog makes for one of the most effective thought leadership platforms on the planet. Or write about it. This is one of those times. But it does require work and time.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Cision

JUNE 25, 2015

Write a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Report back to leadership. 500|5000 list). 500|5000 list). Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Beyond PR

MARCH 22, 2017

Earned media opportunities and media coverage rely heavily on brands’ storytelling integrity. Embrace your brand’s perspective and write clearly from that viewpoint. That’s valuable thought leadership. She regularly advises organizations on how best to craft their content for SEO, earned media pick-up, and investor consumption.

Brand 70

Brand Branding Guidelines Financial 70

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Aim your crosshairs on creating great content.

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Finally, we were ready to write! While design is crucial to communicate your message, the storytelling is what we really needed to nail this time around.

Web 60

Web Internal International Storytelling 60

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , author of Everybody Writes , heads up content at ‘Profs. They cover a variety of topics, but have a strong focus on SEO and content marketing.”. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Stern + Associates

JUNE 22, 2017

The SEO superstar. Creating content. Socializing content. Marketing content. Content, content, content. It’s (almost) all we hear – and talk – about these days. It’s the king. The social. The post 3 Tips for Creating More Powerful Marketing Content appeared first on Stern Strategy Group.

Marketing 90

Marketing SEO Content Marketing Groups 90

Waxing UnLyrical

APRIL 12, 2018

They rely on excellent writing and storytelling; and. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. Whatever you call it, the PESO model belongs to us and it’s time we step up and take a leadership position. Are the Lines Truly Blurring?

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Hoffman Agency

MAY 1, 2017

Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. Here’s the finalist write-up on us: The Hoffman Agency (independent). In addition to Hoffman, the leadership team includes Steve Burkhart as U.S. You can’t game this system.

Industry 28

Industry Storytelling Agency SEO 28

Cision

MAY 21, 2015

High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). He’ll also show you what’s working for other business writers by bringing you real case studies from the field. 39) Donna Papacosta.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Also see PR and Storytelling; Off Script No. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. ” You technically interview people at your company and write Q&As. A CTA is what makes a piece into “sponcon,” or sponsored content.

Content Marketing 85

Content Marketing Marketing Media SEO 85