The Stalwart Blog

AUGUST 28, 2017

Forgive me if I boast about the US Navy Public Affairs community for a moment. Accidents of this magnitude and frequency don’t occur without a systematic breakdown in equipment readiness and training. Here’s where the Public Affairs team and senior leadership shined. To be sure, heads will roll.

Examples 60

Examples Public Affairs Crisis Privacy 60

PRSay

JULY 2, 2018

In addition to participating in tactical-training exercises, our group was provided top-level briefings that gave us a deeper understanding of the roles and mission of the U.S. The program is staffed and supported by a team of top-notch public affairs professionals who plan and execute this multi-pronged, multi-day effort.

Communications 111

Communications Public Affairs Conference Exercises 111

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 116

Communications Case Study Training Reputation 116

Stuart Bruce

MARCH 8, 2017

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

PRSay

DECEMBER 3, 2020

“Now that I’ve crossed APR off my bucket list, I feel like a pro,” said Vela-Williamson, explaining that the APR process makes her feel like she has earned her place at “the leadership table” while adding confidence that her work can be trusted. Ann Peru Knabe, Ph.D., APR+M, is a colonel in the U.S.

Study 151

Study Public Affairs Course Internal 151

The Stalwart Blog

OCTOBER 7, 2017

Leadership soon set up the mobile incident command center that included a communications team. The circumstances surrounding the mass shooting were impossible to predict, but it became very apparent early on that the public affairs team trained for things like this. Here are the reasons why. They Acted Quickly.

Crisis Communications 79

Crisis Communications Crisis Communications Public Affairs 79

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. We have them drive the in-office experience that’s really geared towards having the more junior levels learn and train and collaborate. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Salary and training were both important considerations.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. The entire MAX fleet was grounded for 20 months. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PRSay

MAY 23, 2022

This effort included drafting post-verdict remarks by the attorney general, running a full broadcast engagement operation, media training and interview preparation for senior prosecution members, op-ed drafting and ongoing media monitoring and tracking.

Ethics 131

Ethics Public Affairs Television Social Media 131

PRSay

MAY 16, 2018

She is a public affairs and media consultant based in Washington, D.C. For more information on PRSA’s MBA Program, click here. Tracy Schario, APR, is co-chair of the PRSA MBA Program committee.

Communications 97

Communications Public Affairs Crisis Communications Reputation 97

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. I’d suggest that this peer-to-peer group approach can supplement more formal training and mentoring as you suggest.

Crisis 63

Crisis Crisis Management Leadership Training 63

Bad Pitch Blog

JUNE 8, 2009

Innocently enough, the client’s public affairs officer remarks to someone in charge of online marketing, “Did you know that division one’s marketing campaign starts on Monday?” “We The train has now left the station. The call begins and the account manager is effortlessly traversing the agenda like clockwork. Then it happens.

Meeting 40

Meeting Conference Public Affairs Nonprofit 40

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. Large language deals. Brands (NYSE: YUM).

Software 121

Software Pitching Ethics Privacy 121

PRSay

JUNE 28, 2022

Another lesson we can take from the Uvalde and BP tragedies is that crisis communication plans should simulate crisis scenarios to train PR people and identify who will be responsible for making statements to the media. She is a thought leader in communication theory, executive training and coaching. Reach her at mspaeth@spaethcom.com.

Conference 180

Conference Crisis Training Public Affairs 180

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. For instance – no one can make selections or interviews without unconscious bias training.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Landis PR

DECEMBER 4, 2023

The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. Can you imagine if we no longer tapped into this powerful network of human knowledge?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

JULY 28, 2015

An interesting aspect of our work is that we find ourselves doing more and more public affairs work. It’s also a phenomenal training ground for storytellers, a chance to meet and be exposed to so many different ideas, people and situations. As the CEO, you wear many hats. Which is the most challenging one?

Interviews 50

Interviews Communications Storytelling Marketing 50

Stuart Bruce

NOVEMBER 11, 2016

All we’re offering are facts and blaming someone else when people are angry, upset and in search of hope, vision and leadership. I run training courses where PR and communications people can start to ask the right questions and think about the answers. People simply don’t trust the perfectly crafted sound bite generation politicians.

Communications 154

Communications Data Policies Twitter 154