ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Publish your manifesto.
ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. Who should I enter?
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.
ImPRessions - Crenshaw Communications
MAY 22, 2018
Digital and print trades in a given sector are tantamount to a virtual business community. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. This adds up to coverage with greater relevance to the likeliest buyers.
Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.
Cision
OCTOBER 27, 2016
As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. Demonstrate your value through thought leadership and engaging multimedia content.
Beyond PR
MARCH 6, 2018
You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 Aim your crosshairs on creating great content.
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