Interviews Leadership Print White Paper 
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.
ImPRessions - Crenshaw Communications
MAY 22, 2018
Digital and print trades in a given sector are tantamount to a virtual business community. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. This adds up to coverage with greater relevance to the likeliest buyers.
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Sword and the Script
OCTOBER 22, 2019
over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.
Sword and the Script
JANUARY 3, 2017
Know a PR, marketing or sales leader with compelling ideas fit for print? Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. . Far harder.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2017
The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Use coverage to demonstrate results to leadership.
MaccaPR
DECEMBER 19, 2016
For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?
MaccaPR
MARCH 7, 2016
According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.
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