Remove Journalism Remove Media Relations Remove Print Remove Study
article thumbnail

What You Need to Know About Media Relations Today

PRSay

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

article thumbnail

Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

-Build relationships with key members of media and proactively pitch targeted outlets, including broadcast, print and new media. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Daily client communication to update, report on and discuss media relations.

B2B 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

article thumbnail

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers.

Survey 94
article thumbnail

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trade pubs are a community network.

Pitching 168
article thumbnail

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97
article thumbnail

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Lean on trends, research and case studies.