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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. Comments I expanded on this a bit more on LinkedIn –. by CarrieMorgan. Digital PR'

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Advice for PR and Journalism Students

Journalistics

If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading. And once you meet them, connect with them on LinkedIn or follow them on social media. Work the Social Channels – LinkedIn and Twitter are your friend. Life During College (The Fun Stuff).

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. A contest that pits two groups head to head in direct social media feud? At the start.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. There are more than 10 million marketers worldwide, according to a simple LinkedIn Sales Navigator job function search. Visit www.MarketingAcademy.ai

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20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

I always leave events feeling more in sync with my colleagues, and usually with an expanded network of intriguing people. So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.).

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How To Make Your Content Super-Engaging (Easily)

Cision

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. Other CMS systems work similarly – some with the same complement of style tools, and some (such as Tumblr and LinkedIn ) with an abbreviated slate of tools that still allow you a lot of flexibility to add style.

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