The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals
Burrelles Fresh Ideas
AUGUST 2, 2023
By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.
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