Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

PRSay

JUNE 7, 2022

There are several resources on crisis planning, including books, PRSA courses and webinars. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Read a guidebook (or two).

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. You don’t have interns firing off marketing emails or press releases – don’t do that here either.

B2B 105

B2B Twitter Brand Branding 105

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. Also see these related posts: Is Media Relations Getting Harder? 12) “Internal communications is as important as external.”. 1) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

wiredPRworks

FEBRUARY 14, 2022

Nicholas has appeared at SXSW, Social Media Strategies Summit, Page Society Spring Seminar, Brandwatch Now You Know, recorded a Masterclass with Netbase Quid, and has made several Hootsuite webinar appearances. Nicholas is a two-time Adweek Executive Mentee and holds both of his degrees from Grambling State University.

Social Media 52

Social Media Trends B2C Media 52

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. He was looking to expand on this and reach schools focused on public policy and international relations. What will those events entail, and when will you do those?

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MAY 26, 2020

>>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. Keep an eye on their webinar announcement for registration details. If your organization is interested in a custom webinar that assesses the findings please contact one of us.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Ethical Voices

AUGUST 22, 2022

I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. Heather’s over here getting in this webinar. Why don’t you tell us a little bit more about yourself and your career?

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. We also used this tracking system to expand our list of media contacts. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Did you know 80 percent of leads sourced through social media for B2B marketers come from LinkedIn?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

An associated webinar: A webinar featuring insights from the research has been planned for the purpose of capturing the leads that are further along in their buyer’s journeys. The CTA to register for the webinar has been featured in your series of lead nurturing emails. This includes, but is not limited to: Analyst relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Scott Public Relations

JULY 19, 2019

Customer onboarding tools, including webinars and online trainings, can be effective ways to improve the success of customers who use your products and build a more loyal customer base. If these tools don’t produce those results, a change in your outreach strategy may be needed to secure your audience.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 19, 2019

Customer onboarding tools, including webinars and online trainings, can be effective ways to improve the success of customers who use your products and build a more loyal customer base. If these tools don’t produce those results, a change in your outreach strategy may be needed to secure your audience.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: Would you Run Your Internal Data Through this Media Monitoring AI? 28) Media Relations is hard and getting harder.

Marketing 78

Marketing Publicity Survey Study 78

ISEBOX

MARCH 3, 2016

C&C Content Factory: At the PRSA 2015 International Conference, Heidi Sullivan, Managing Director of Cision Canada, presented her take on why PR professionals need to think in terms of C&C. Prezly is great as a CRM platform for distributing news and managing your media relations database.

eBook 70

eBook Viral Conference Content Marketing 70

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. to rock your social media and content marketing. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training. Rethinking internal and external comms. Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164