Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 71

Tools SEO Analysis Google 71

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR?

Analytics 65

Analytics Data Pinterest System 65

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). BuzzSumo’s Content Analyzer tool helps identify content with shares on Facebook, X, Reddit, Pinterest, and backlinks.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. Marketing Measurement Statistics. The Old New Media ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. Manly Pinterest Tips. Maximize Your Social. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

ImPRessions - Crenshaw Communications

MAY 3, 2017

As there are advances in digital media, public relations measurement and other key areas, staying current can mean the difference between an average campaign and one that really ignites. And exposure to eager PR students helps fill the new hire or intern pipeline. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. A few highly engaged followers are more valuable than a dozen who never interact with you. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Stuart Bruce

JULY 23, 2017

No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. The results of the questions about measurement and evaluation are equally alarming with the vast majority relying on fairly crude metrics such as likes, comments, mentions, shares, retweets etc.

Social Media 68

Social Media Media Customer Service Corporate 68

MaccaPR

NOVEMBER 4, 2014

In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The official Beats by Dre Pinterest page has 3,573 followers with 110 pins. Just 31 followers for its “Bose: Better Sound For Life” page.

YouTube 118

YouTube Brand Branding Crisis 118

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance. If you can’t measure performance against your goals and KPIs, you need to adjust them.

Strategy 72

Strategy How To Measurement Analytics 72

Cision

DECEMBER 21, 2015

For communication professionals, this means that in the near future you may perform internal communication in a closed Facebook ecosystem. Even though the results of social shopping were disappointing for Facebook this year (as well as for Pinterest and Twitter), Facebook appears poised to expand their e-commerce offerings in 2016.

Facebook 48

Facebook Nonprofit Enterprise Google 48

MaccaPR

APRIL 14, 2015

Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. One recent intern applicant cited on her resume: “Revamped [Company]’s in-house social media strategy and increased engagement by 14 percent.”

Agency 48

Agency Real Estate Social Media Writing 48

Karen Freberg

JUNE 24, 2017

Our department has been very supportive and encouraging of us to explore international study abroad programs, so I knew I wanted to set one up. YouTube had a place where you could send out Cannes postcards and they would mail them off to you, and Pinterest gave out some pretty cute tote bags. My conclusion from attending? ABSOLUTELY.

Education 40

Education Conference Social Media Sports 40

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. The root of the problem is always internal. She write, speaks, and advises on internal communication.​.

Writing 114

Writing Social Media SEO Blogging 114