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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. and having a game plan to maximize relationships in each market. We’ve also made it standard practice to understand how the press operate in different markets. are they covered often, positively?)

Internal 147
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No Going Back After COVID — Communications Trends for 2021

PRSay

Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Internal communication goes beyond the employee. Mastering virtual meetings have become must-have skills.

Trends 186
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3 Ways to Turn Weak Market Share into an Asset

Cision

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. Still, market share obsession can also afflict us with a kind of tunnel vision. Focus On Your Core Market. Leverage the “Underdog Effect”.

Marketing 180
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PR Recap: International Home + Housewares Show – 2017

5W PR

Just conquered The International Home + Housewares Show. With more than 2,100 exhibitors from around the globe showcasing the latest and greatest in innovations for the home, The International Home + Housewares Show returned to McCormick Place in Chicago and this year did not disappoint. Ran a half marathon, you ask?

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Across the Generational Divide: Two Marketers’ Perspectives

Deirdre Breakenridge

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. Whether keeping in touch through Skype or social media or taking a moment to teach someone something new, it can bring people together. So, we decided to find out.

Marketing 119
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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. “Real-world” opportunities from day one. Find your path. .

Skype 147
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A Quick Guide to Social Chat Channels for Businesses

Cision

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Let’s look at some of the prominent social platforms’ chat features.

Skype 120