ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. Strategic PR builds reputation Public relations is sometimes mistakenly placed in the marketing bucket. But marketing and public relations are two very distinct functions. And in the ideal world, marketing and PR work together.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Executive Thought Leadership. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. Financial metrics included revenue, stock price and market value.

Internal 92

Internal International Communications Employee 92

Reputation Us

DECEMBER 14, 2022

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Highlight your leaders internally before promoting them outside the organization.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). click image for higher resolution).

Internal 93

Internal International Employee Leadership 93

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Broaden the narrative.

Retail 368

Retail Media B2B Pitching 368

Onclusive

APRIL 12, 2018

Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. Crisis comms kick in, and leadership is forced to make tough decisions about the future. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? The same goes for the best reputational strategies – it’s about future gazing.

Reputation 62

Reputation Company Sports Transportation 62

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency.

B2B 334

B2B Company Case Study Conference 334

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

Publicity 199

Publicity Government Crisis Employee 199

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

Reputation 78

Reputation Financial Banking Employee 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. Each is supported by tactics designed to achieve them. .

Agency 310

Agency Measurement Meeting Reputation 310

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Executive Thought Leadership. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

Despite layoffs at major tech employers, it’s still a buyer’s market for many jobs. The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. How can communications professionals show leadership to help counter this epidemic of incivility? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155

Employee Crisis Reputation Creativity 155

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Other stakeholder relations (investors, analysts, policy makers, society, etc.)

Communications 248

Communications Corporate Reputation Employee 248

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Sharing accomplishments, such as product launches and expansion into new markets. Internal communication Corporate brands should also focus on internal communication.

Company 88

Company Corporate Product Launch Internal 88

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Couldn’t make it? Hugh Elliott (@HughSElliott) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. These stories demonstrate how a global brand is having an impact locally, which is especially important in European markets. Want to learn more about strategic communications in Europe?

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Most of all, we’re a strategic resource for internal and external clients. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! The Covid marketing brain: How marketers are thinking and acting in new ways. Marketers have had to shut down some plans, rethink others and completely move away from their usual timeline. The COVID-19 casebook. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Reputation Us

JULY 14, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. More internal comms. Semi-controlled chaos.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

Reputation Us

JULY 13, 2017

It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.

Banking 60

Banking Reputation Financial Government 60

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. Here’s how to give each of your audience members a “C” to secure your company’s “A+” reputation when it comes to communication.

Communications 97

Communications Real Estate Reputation Internal 97

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.

Publicity 197

Publicity Government Corporate Financial 197

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment.

Brand 145

Brand Branding Nonprofit Government 145

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Influencer Marketing? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. The lines between PR and marketing are blurring.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. Thought leadership pieces from a company’s experts and executives is another great way of communicating value and advice. Brands and reputations don’t stop in an economic downturn.

Communications 62

Communications Internal International Energy 62

Stephen Waddington

AUGUST 31, 2020

The outcome of trade talks won’t be known until mid-December Show up and demonstrate leadership - brave organisations will continue to be defined by the crisis Schools are back in the UK this week. It also means helping organisations continue to market and develop COVID-19 proof products and services. It’s a good time to hire.

Communications 125

Communications Crisis Leadership Sports 125

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40